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Google Releases $149 Nik Software Plug-in Bundle for Photoshop, Lightroom, and Aperture

Back in September, Google purchased Nik Software of Snapseed fame. In addition to being the team behind the iOS photo editing app that was named Apple’s 2011 iPad App of the Year, Nik Software also produces several plug-ins for professional image editing applications like Aperture, Lightroom, and Photoshop.

nikcollectionbygoogle

As of today, Nik's plug-ins are available as a single bundle, which is priced at $149, a significant discount from the original $499 price tag. Rebranded the "Nik Collection by Google," the bundle includes HDR Efex Pro 2, Silver Efex Pro 2, Sharpener Pro 3, Color Efex Pro 4, Viveza 2, and Dfine 2.

The collection, which is offered for all three popular photo editing platforms, includes tools for creating HDR images, reducing photo noise, producing black and white photos, and making minute color adjustments.

New users can purchase the bundle via the Nik Software website, or access a free 15-day trial. Existing Nik users will be upgraded to the entire Nik collection for free, through an email that will be sent out in the next few days.

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14 months ago
Google are having a bit of a trust problem at the moment, aren't they?

Ever since Reader, people seem less willing to invest time learning how to use their products and depending on them, since they feel Google is far too willing to let popular and needed products die.

You expect that with paid software (such as this); nobody's going to pay cash money for a product with no future. The sharp discount could be interpreted either as a push for growth, or a fire-sale for a suite that will stagnate.

What's more interesting is that we're starting to see it with Google's "free" services. I've always wondered what would happen long-term to the ad-supported, zero-cost software model Google pushes. I'm not convinced that you can totally finance the entire world with advertisements, and I think it's far more restrictive in terms of competition.

Now it seems Google might have started the rot themselves. I've seen a lot of bashing of the new 'Google Ideas' app because people feel Evernote more reliable in the long-term, for example.

Google need to defuse the feeling of medium/long-term uncertainty around their products. It's suddenly emerged to become the biggest threat to their business. If it continues, there's a risk that people won't listen to them or worse, won't believe them.
Rating: 15 Positives
14 months ago
I used to use NIK software for much of my workflow... since Google acquired it, I've shifted over to VSCO and other tools.

Just say no to supporting datamining companies that sell your personal information to whoever wants it.
Rating: 15 Positives
14 months ago
Use coupon code DZISER to drop the price further down to $126.
Rating: 8 Positives
14 months ago
The only reasonable way to read this is that they're killing this software, which is a shame. I'm sure they will use the technology elsewhere, but I think this spells the end of the Nik packages as we know them. I can't see Google being in the business of maintaining and selling this software, it's not what they do.

Too bad Adobe didn't buy them and integrate Nik's tools directly into Lightroom, that would have been amazing.
Rating: 7 Positives
14 months ago

Too bad Adobe didn't buy them and integrate Nik's tools directly into Lightroom, that would have been amazing.


Too bad Apple didn't buy them and integrate Nik's tools directly into Aperture and release it as 4.0.
Rating: 6 Positives
14 months ago

Bugger, bought it about six weeks ago for the full price minus the usual discount :(


Double check to be sure that it was six weeks ago. If it was on or after Feb 22nd you're able to get some money back.

http://connect.dpreview.com/post/4452357456/google-nik-software-plugins (http://connect.dpreview.com/post/4452357456/google-nik-software-plugins)

From the link above:

"If you previously bought any of these plugins, Google isn’t going to leave you in the cold for already having dropped a lot of money. If you purchased any individual plugin within the last five years, you get the entire collection for free. If you spent more than $149 on plugins since February 22nd of this year, you’ll be refunded the difference."

The article also mentions that this software will continue to be developed further so it's not the end for this plugin package.
Rating: 5 Positives
14 months ago



Just say no to supporting datamining companies that sell your personal information to whoever wants it.


What personal information do you believe Google sells to whoever wants it. I'd love to hear this...
Rating: 5 Positives
14 months ago

I used to use NIK software for much of my workflow... since Google acquired it, I've shifted over to VSCO and other tools.

Just say no to supporting datamining companies that sell your personal information to whoever wants it.


Then you should log off the Internet and never come back.

Have any email service with your ISP, or even a private service? If they have any spam control, you do realize they're reading your email looking for spam. that's how it works you know. That's just one aspect of these evil "datamining companies". I suppose you can just set up a private email server at home, but you'll be inundated by spam.

Google has strict policies about what they collect and how they use it. It's all for targeted ads. But hey, I may be wrong. Can you point me to a legit source (meaning a real source and not some fringe website made by some nutcase) that proves that Google sells your personal information to whoever wants it? I want your personal information, how do I get it from Google?
Rating: 5 Positives
14 months ago
Frankly, I'm thrilled with this - I bought the Complete package of plug-ins last week (retail $299, academic price $149) which gave me use in both Lightroom and Aperture - I didn't feel that dropping another $200 to get the photoshop plug-ins was within my budget.

Email yesterday showed the price drop and a link to download "upgrade" - and I was absolutely THRILLED to see that the upgrade also installed the Photoshop plug-ins!

So - explain to me again why this is bad? Look - google haters are google haters...no different than anyone who hates anyone else whether they be Microsoft, Google, Apple etc.

For now at least I have use of the entire suite of plug-ins for a price that I was quite comfortable with...and now the Photoshop ones to boot.

Count me satisfied...
Rating: 4 Positives
14 months ago
I really don't feel the price drop of Nik software to $149 means that it's going away. The photographic market has changed drastically in the last five years. I have been a professional photographer for over 30 years. Before the economy went south, the advent of digital cameras flooded the market with photographers. Then the dip in the economy made that even worse. Today's modern cameras make it possible for someone with little photographic knowledge to produce very good quality pictures. I still shoot professionally, but I am now in the business of photographic education.

As a reminder, Apple's Aperture program was originally $499. Version 2 came out at $199. Version 3 is now $79. Yes, this might be going away.

Adobe's Lightroom program was originally $299. Versions two and three were the same price. Version 4 came out at half of this price, $149. Adobe Lightroom is used by over 90% of the professionals that I know and it's not going away anytime soon. Apple has added Lightroom to the Apple App Store for Mac computers. Interesting!

At $500, only serious professionals and rich amateurs were buying Nik's complete collection. I personally used to own the black-and-white and color collections, which sold for $199 each. Now that the price had dropped to $149 for the complete collection, Google could easily sell 5 to 10 times as many copies of this program, so financially they will come out way ahead. The research and development costs have already been paid. There is also competition from onOne software, which now offers their complete collection for $149 to Nik users.

I believe that Google will continue to develop the software. It will be a very good moneymaker for them. And they can market it to a wider audience. My only regret as a serious professional photographer is that now, like digital cameras, every amateur will have access to this software.

On the positive side, I now have the complete collection, and many more potential student clients!
Rating: 4 Positives

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