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Apple and Intel Working on Bluetooth Smart Watch for 2013 Launch?

Chinese site TGBus reports [Google translation, via Mobilegeeks.de] that Apple and Intel are currently working together on a Bluetooth-enabled smart watch. According to the report, the watch will include a 1.5-inch OLED display from RITEK subsidiary RiTdisplay and will launch in the first half of next year.


Sony SmartWatch (left) and Pebble e-paper watch (right)

Full details on Apple's smart watch are unknown, but the report compares Apple's project to Sony's SmartWatch, although it notes that Apple's Siri voice assistant will provide for greater integration with the iPhone in allowing users to take phone calls directly through the watch.

There are of course other smart watches taking advantage of the low-power Bluetooth 4.0 standard hitting the market as well, with one of the most highly anticipated ones being the Pebble e-paper watch that raised over $10 million on Kickstarter. But while the Pebble team has continued to give regular updates on its development progress, the watch has yet to begin shipping.

Related roundup: Apple Watch

Top Rated Comments

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25 months ago
You'd better watch out.
Rating: 26 Votes
25 months ago
Now we know why they got rid of the watch-like iPod nano.
Rating: 15 Votes
25 months ago
I regret backing pebble every single day. It has taken them so long to figure out production when Apple can make something 10x better in just a couple of days. The pebble guys had a great idea and a great vision, but they were obviously in way over their heads. If this story is true my I won't even open the box before I put the pebble up on craigslist or ebay.
Rating: 11 Votes
25 months ago
People are still wearing watches?
Rating: 11 Votes
25 months ago
Clock, alarms, Siri; notification center; weather, stock updates, answer phone calls, control music playback ... So many possibilities for leaving iPhone in my pocket.
Rating: 10 Votes
25 months ago

People are still wearing watches?


Yes, most people. At least most people I come into contact with. :confused:
Rating: 7 Votes
25 months ago
I call BS.

Nobody wants wearable electronics. They seem useful in most people's imagination, but in reality they're not extremely practical (especially since you need your phone with you anyway).
Rating: 7 Votes
25 months ago

I call BS.

Nobody wants wearable electronics. They seem useful in most people's imagination, but in reality they're not extremely practical (especially since you need your phone with you anyway).


Believe it or not it is still frowned upon to pull your phone out in many situations. This allows you to just do a quick glance at your wrist and not have to take out your phone. I wear a watch every day, always have. Also when you're strolling through the crappy parts of the city it's a bad idea to have your phone out.

I am all for this. I bought a meta watch since the pebbles weren't out yet. It's a little weird at first but I find it very useful, especially at work. I can glance at my wrist and gauge from there whether or not that particular notification demands immediate attention or not. The watch battery lasts several days and the impact on the iPhone battery is minimal.
Rating: 5 Votes
25 months ago

I am a Pebble backer and regret it. If i were to gift this watch the person has every right to think i bought it at a 99 cent store. How is the quality of the Metawatch and Its functionality? Thanks.


Let me first say, I collect watches. So I'm biased. The meta is pretty cool. It is a little clunky, and the charging clip is weird. It looks like an 80's digital watch but it's super durable. With an iPhone the watch handles notifications for calls, SMS, and some other stuff. The functionality with android is a little better. I like that you can customize several different screens and pick and choose which widgets go on which screen and how big they are. Being able to look at my wrist to see the time, weather, and my calendar all at once is nice. I am constantly in situations where I feel it would be rude to look at my phone. I'm not all that old, in my late 20's, but I think it's rude to be on your phone in public or at a meeting. I love seeing the caller ID on my wrist- really helps me decide the urgency of the call and if I should excuse myself to take it or if it can wait for later.

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Watches are basically the only wearable electronic device that ever caught on. That's because they provided some absolutely critical information (the time) that is by its nature glanceable information. Watches were the most efficient way to take the time with you - what alternatives where there to watches?

Even then, lots of people didn't like them because they were wearable - if you leave it on all day, your arm can get sweaty and uncomfortable, it catches on your shirt sleeves, doesn't match your outfit, is too difficult to put on and remove, whatever. Lots of people never liked watches.

I also doubt that having a hunk of Apple strapped to your wrist is "safer" than an iPhone in your pocket. Firstly, I don't think an iPhone particularly (as opposed to any other branded smartphone) makes you more likely to be attacked. iPhones are rather common these days, even amongst the plebs. Secondly, it'll be easy enough to spot the guy following his wrist rather than his phone. This wouldn't be announced in a vacuum - the day after this thing is announced most people on the planet will have heard of it.

Peeking your phone from out of your pocket and tapping the unlock button can in many situations be even more discreet than looking at your watch.

The case for having something like this is pretty weak IMO. It's definitely not the first time somebody's thought of a super-watch that could make video calls or browse the web or whatever: none of them have caught on. They've all had cool, futuristic, hyped-up receptions and then flopped once people saw the price, how stupid they look, and the excruciatingly thin value proposition.


Are you really trying to argue that watches never caught on? They have been a standard accessory/piece of jewlery for over a century. Yeah I'm a watch lover and maybe the watch is now on its downslope. But they certainly have been a favorite for a very long time and they will always be around. A nice watch is more than just a watch, it's something you can hand down to your son some day. A good watch ain't cheap. I admit in this case an apple watch could go either way. But watches in general? They aren't going anywhere.
Rating: 5 Votes
25 months ago

Terrible idea. Fake rumor. The iPhone put the watch industry out of business. Nobody wears or cares about watches anymore, unless it's an old-school analog watch which makes a jewelry fashion statement. If Apple did stupidly come out with a watch, it would bomb big time, and prove that innovation at Apple died when Steve died.


"The iPhone put the watch industry out of business."

What an idiotic statement. Tell that to Casio, Citizen, Timex, Seiko...
Rating: 4 Votes

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