Got a tip for us? Share it...

New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Consumers Most Interested in Apple Products Because of Existing Ecosystem, Ease of Use

Reuters conducted interviews with more than 70 shoppers in major cities around the world to find out which consumer electronics items they are most interested in this holiday season.

Reporters discovered that while Apple stores were bustling with shoppers, Microsoft's pop-up stores in the U.S. were much less crowded. Additionally, though Samsung has spent big bucks in recent months pushing its products (and knocking on Apple's), only in Singapore and Bangalore did consumers have Samsung at the top of their list.

NewImage
Loyalty to Apple's compelling orchard of products seemed to be a first line of defense for the Cupertino, California, company as shoppers in Europe, Asia and the United States weighed the pros and cons of switching to rival offerings.

Customers cited existing iTunes music and video libraries plus the traditional Apple virtues of simplicity and ease of use as reasons to stick with the iPhone and the iPad.

"I just taught my Persian grandmother how to use her new iPhone. She's 77 and speaks no English," said Soheil Arzang, a 27-year-old law student in Palo Alto, California. "With a Windows PC there are so many buttons, it's confusing. I converted my parents officially to Apple iPhones, Macs and iPads."
Earlier this week, a questionable Reuters article compared Apple's lock-in ecosystem with a "tax" that users are required to pay to have access to their previously purchased apps and content. Aside from the misuse of the word "tax", that piece was correct in that Apple has locked in its users.

Today's article quotes several users on Android tablets and phones, with one saying "although they are cheaper, you have to re-buy everything." Another said "Apple's got me in now." In fact, Samsung's chief strategy officer is an Apple user for the exact same reasons.

Other points of interest include heavy demand for the iPad and the iPad mini, Apple Stores surveyed had 9 visitors for every 1 visit to a comparable Microsoft store, and in-store purchases of the Amazon Kindle was virtually nonexistent -- likely because of Amazon's online-only focus.

Top Rated Comments

(View all)

22 months ago
Reuters: describing today what most figured out several years ago.
Rating: 13 Votes
22 months ago
If Google (and Samsung and Microsoft) want to beat Apple they need to do one simple thing:

Make a better iTunes and make it work seemlessly with Android.

Currently Android phones are a nightmare to sync and have some of the worst UX I've ever seen. I've gone back to an iPhone after a year of misery with an Android phone.
Rating: 11 Votes
22 months ago

so you ask people at apple stores what brand they're most excited about?!

seriously? lol

Guess what product most people are excited about at a donut shop? Yes a donus! :p


That's not the point of this article. It's about WHY people like Apple's products, not IF they like Apple's products.
Rating: 9 Votes
22 months ago
so you ask people at apple stores what brand they're most excited about?!

seriously? lol

Guess what product most people are excited about at a donut shop? Yes a donus! :p
Rating: 7 Votes
22 months ago

so you ask people at apple stores what brand they're most excited about?!

seriously? lol

Guess what product most people are excited about at a donut shop? Yes a donus! :p


I am excited for doughnuts and I am not even in a doughnut shop! :D
Rating: 6 Votes
22 months ago

For all your posturing, I bet that you use Google play and every other google service. All this talk of "choice" is marketing bullcrap anyway.


Amen. Most successful corporate propaganda coup ever.

Fandroids brag about "choice." Then they all buy Samsung phones. They use Google Maps. They use Google Search. They use Google Mail. They use Google Calendar and Google Voice and Google Play. The best apps on the Android platform are all from Google, and all Android fans use them. "Choice." Uh huh.

Google has them convinced that they're "free" while being fully locked into Google's system. It's the "my dictator is more benevolent than your dictator" argument and they don't even realize it.

Hilarious.
Rating: 6 Votes
22 months ago
70 customers? That seems like...not a lot of people to base an article on. Right?
Rating: 6 Votes
22 months ago

I truly hope Google never forces an iTunes like system on it's users. If they do I'll be looking for another platform.

*WHOOOSH*

Did you hear that sound? I think the person you were replying to was that Android lacks an easy way for average people to manage their devices and the apps stored on them. They are asking for an easier experience for "them".

For all your posturing, I bet that you use Google play and every other google service. All this talk of "choice" is marketing bullcrap anyway. You "can" use alternatives but you can also shove toothpicks under your fingernails too.

If I was an Android user, I would probably use the easiest and most comprehensive options available.

The real "choice" you have is the platform you choose. Everything else is an illusion.

Realistically, on iOS, you have a lot of choice for book stores and I would gain nothing but headaches from security risks, scams and incompatibility with multiple stores for apps.
Rating: 5 Votes
22 months ago
It most certainly is a tax, not in the literal sense but a mandatory premium you pay now that you are in the ecosystem because it is very tough to leave. And it is due to Apple not making it super easy for its products to work with others. Like why cant I delete Apple's Map app? This smells like MSFT / IE back in the day and it will all come to roost soon. We are starting to see signs of it.
Rating: 5 Votes
22 months ago
Hehe... I'm most interested in Apple Products because of the quality of the hardware and their supreme efficiency with batteries.

The closed ecosystem annoys me :mad:
Rating: 5 Votes

[ Read All Comments ]