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iTunes Digital Gift Cards Now Available Through Facebook

Facebook today announced that it has added iTunes Store digital gift cards to its Facebook Gifts platform, making it easier for users to send iTunes credit to their networks of Facebook friends.
Starting today with Facebook Gifts, you can instantly gift your friends iTunes digital gifts and recommend albums, movies, games, apps, and more available on the iTunes Store.

Search for a specific song or album to recommend, or let your friend decide. iTunes digital gifts are available for $10, $15, $25, or $50.

AllThingsD notes that the partnership offers increased visibility for the iTunes Store and gives Facebook a part of what is currently estimated to be a $260 million business in iTunes Store gift cards for third-party retailers.
Per Apple’s last 10-K, the company generated $7.5 billion from the iTunes Store during fiscal year 2012. Industry sources say that more than $2 billion of that revenue comes directly from iTunes gift cards. Sources also tell us that existing retailers who sell iTunes gift cards (like Best Buy, Target and the like) usually keep around 13 percent of each gift-card dollar sold.

So that adds up to around, say, a $260 million-dollar market size for physical iTunes cards split among participating retailers, of which Facebook will now be an active participant. That pie is small compared to Facebook’s overall revenue ($3.71 billion in 2011), but another digital product with less overhead and high demand is definitely a win for Facebook’s Gifts department.
Apple and Facebook have had a bit of a rocky history, with the two companies having sparred over Apple's efforts to offer Facebook integration in its failed Ping social networking service for iTunes. The companies have, however, been working more closely together recently, with systemwide Facebook integration now included in iOS 6 and OS X Mountain Lion.

Top Rated Comments

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18 months ago

and this is more important than iTunes 11!?!? :confused:


Why do people act like the entire company only works on one thing at a time?

Every time there's news about something, people who don't like it inevitably make this kind of comment.

Apple has thousands of employees working on many different projects. Hardware engineers aren't taken away from the next MBP to litigate in court. iTunes developers are not dropping what they're working on to negotiate a partner ship with Facebook.
Rating: 18 Positives
18 months ago
and this is more important than iTunes 11!?!? :confused:
Rating: 15 Positives
18 months ago


B) They need to change the name of iTunes. Long overdue, no? They sell books, movies, apps, etc. iTunes is limiting.


Just like how Amazon only sells fish and freshwater plants, eh?
Rating: 13 Positives
18 months ago

A) I hope not
B) They need to change the name of iTunes. Long overdue, no? They sell books, movies, apps, etc. iTunes is limiting.


Why change the name of something that everyone's familiar with? That would be marketing madness.
Rating: 10 Positives
18 months ago
Thank god, I could never find iTunes gift cards before...
Rating: 9 Positives
18 months ago
I think we're 5 years out from store clerks asking "Visa, Mastercard, or iTunes?"

In all 3 cases you'll make the transaction using an app on your phone, but my point is that Apple will soon be seen equally as 'Device Maker,' 'Media Seller,' and 'Credit Card Company.'
Rating: 8 Positives
18 months ago

Forget that fact that one is a company name and the other is a product.


iTunes and Amazon are both stores.

The Amazon company owns the Amazon store.
The Apple company owns the iTunes store.

I'm talking about the stores, you can't just cherry-pick stuff from the left and the right and mix them together. Pick a side.

Really - you're comparing the name Amazon to iTunes as far as what it indicates what is being sold?


You're the one who indicated that what a store is named tells you what they're supposed to sell.

I'm simply asking, does that apply to all stores? (Target?) If not, why not? Why just iTunes?

I find your comment silly.


Well, explain to me why Amazon and Target are allowed to sell anything, but iTunes is only allowed to sell Tunes.

Once I have a good answer to that question I'll take back my silly statement.
Rating: 7 Positives
18 months ago
holey moley, my heart skipped a beat when I entered the front page. I thought iTunes 11 was released.
Rating: 7 Positives
18 months ago

A) I hope not
B) They need to change the name of iTunes. Long overdue, no? They sell books, movies, apps, etc. iTunes is limiting.


We should change the iPhone to be called the iMediaphonetextwebapploaderioscameraebookreader while we're at it.
Rating: 5 Positives
18 months ago

A) I hope not
B) They need to change the name of iTunes. Long overdue, no? They sell books, movies, apps, etc. iTunes is limiting.


Broaden your mind... iTunes - the place where you "tune" into something - a song, a movie, a TV show, an app, a book. The definition of "tune" isn't limited to music. Do you remember "TV tuners"? haha
Rating: 5 Positives

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