Media event set for September 9, launch likely ~10 days later.
Apple's 1984 Internal Inspirational Video with Steve Jobs as Franklin Roosevelt
Entitled "1944," the almost 9-minute full version was Apple's in-house takeoff on "1984," the iconic first Macintosh TV ad that caused a sensation during that year's Super Bowl. Set as a World War II tale of good vs. IBM, it is a broadcast-quality production (said to have cost $50,000) that was designed to fire up Apple's international sales force at a 1984 meeting in Hawaii. A copy of "1944" was provided to me by one-time Apple employee Craig Elliott, now CEO of Pertino Networks, a cloud-computing startup located two blocks from Apple in Cupertino.
Jobs' appearance, complete with fake accent to initially disguise his true identity, comes at roughly 5:20 into the film.