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Apple's 1984 Internal Inspirational Video with Steve Jobs as Franklin Roosevelt

Network World shares a rather unique internal Apple video from 1984 intended to inspire Apple employees as the Macintosh sought to supplant IBM in the workplace. The short black-and-white film is set to a World War II theme and features a brief appearance by Steve Jobs in the role of U.S. President Franklin Delano Roosevelt.
Entitled "1944," the almost 9-minute full version was Apple's in-house takeoff on "1984," the iconic first Macintosh TV ad that caused a sensation during that year's Super Bowl. Set as a World War II tale of good vs. IBM, it is a broadcast-quality production (said to have cost $50,000) that was designed to fire up Apple's international sales force at a 1984 meeting in Hawaii. A copy of "1944" was provided to me by one-time Apple employee Craig Elliott, now CEO of Pertino Networks, a cloud-computing startup located two blocks from Apple in Cupertino.

Jobs' appearance, complete with fake accent to initially disguise his true identity, comes at roughly 5:20 into the film.

Top Rated Comments

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35 months ago
I'm glad I grew up in the 90's, the 80's sound weird
Rating: 22 Votes
35 months ago
First Willy Wonka and now this? Ok, now this is just getting weird.
Rating: 16 Votes
35 months ago

I'm glad I grew up in the 90's, the 80's sound weird


I feel bad for you.
GEN X FTW
Rating: 15 Votes
35 months ago
LOL! this is hilarious, I cant believe Steve did that, how corny. Now that he's gone people can release stuff like that with having Steve kill them:eek:
Rating: 12 Votes
35 months ago
That's Steve Ballmer Creepy! :eek:
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Rating: 11 Votes
35 months ago

#$%& you!! UPDATE MY MAC PRO! :mad:


macrumours bot can't help you.
Rating: 7 Votes
35 months ago
"We don't talk about ///"

lol

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I watched the whole video and it's hard not to believe the comparison is between IBM users and concentration camp victims as someone else previously pointed out (and was down voted for saying so). The people they give the Macs to have sunken faces with makeup to make them look sick, and they are wearing chains in a prison like environment. The fighting scenes seem to involve the Mac people getting to these other people. The analogy seems pretty clear.


It was the 80s. People still had a sense of humor.
Rating: 6 Votes
35 months ago

Utterly tasteless at 1:45... comparing IBM users to concentration camp victims.


Well, apparently IBM sold (directly or through proxies) equipment that the nazis made use of. Didn't a guy write a book about this?
Rating: 5 Votes
35 months ago

I'm glad I grew up in the 90's, the 80's sound weird


They were, but at least nobody was "Sagging" back then.
Rating: 4 Votes
35 months ago

Umm yeah...


Are you people seriously dumb enough to be comparing that to concentration camp victims? :eek:
Rating: 4 Votes

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