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Apple Airs New iPhone TV Ads Featuring Samuel L. Jackson and Zooey Deschanel [Updated]


The Next Web notes that a new iPhone 4S ad aired during ESPN's SportsCenter this afternoon, featuring actor Samuel L. Jackson giving Siri orders.

Updated: The ad does appear to be an Apple creation, with the three U.S. iPhone carriers -- AT&T, Sprint, and Verizon -- being variously featured in title cards at the end of the ad. There is a similar ad featuring Zooey Deschanel being broadcast as well:


Apple rarely, if ever, uses celebrities in their advertising, particularly as themselves. The "I'm A Mac" ads featured Justin Long and John Hodgman, but they were playing characters rather than acting as a celebrity endorsement. One notable exception was actor Will Ferrell, who did a number of iPod ads a few years back.

Top Rated Comments

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26 months ago
is he asking "do I look like a bitch?"
Rating: 63 Positives
26 months ago
I have had it with this m**** fu********** SIRI on this m**** fu*********** PHONE!
Rating: 43 Positives
26 months ago

siri does not work very well.
does not work as advertised


For you. Works great for me.
Rating: 40 Positives
26 months ago
Say what again!
Rating: 26 Positives
26 months ago
Cool ...

Samuel Jackson makes me want to swear
Rating: 22 Positives
26 months ago

Hopefully Siri 2.0 on the 2012 iPhone will bring the improvements needed to make it more than a novelty.


Would love celebrity voices as Siri. I'd definitely have GlaDOS :D

Or have a female British Siri voice, the male one doesn't sound right, I use the Australian one purely because she sounds gorgeous :o
Rating: 21 Positives
26 months ago
siri does not work very well.
does not work as advertised
Rating: 21 Positives
26 months ago
siri [insert question here] Mo&$@! Fu$&@#!!!!
Rating: 18 Positives
26 months ago
Hopefully Siri 2.0 on the 2012 iPhone will bring the improvements needed to make it more than a novelty.
Rating: 15 Positives
26 months ago
I must say siri doesn't work most of the time for me. I would disable it except I sometimes like to use dictation.

Nice ad though
Rating: 14 Positives

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