Apple Airs New iPhone TV Ads Featuring Samuel L. Jackson and Zooey Deschanel [Updated]

Monday April 16, 2012 4:28 pm PDT by Jordan Golson

The Next Web notes that a new iPhone 4S ad aired during ESPN's SportsCenter this afternoon, featuring actor Samuel L. Jackson giving Siri orders.

Updated: The ad does appear to be an Apple creation, with the three U.S. iPhone carriers -- AT&T, Sprint, and Verizon -- being variously featured in title cards at the end of the ad. There is a similar ad featuring Zooey Deschanel being broadcast as well:

Apple rarely, if ever, uses celebrities in their advertising, particularly as themselves. The "I'm A Mac" ads featured Justin Long and John Hodgman, but they were playing characters rather than acting as a celebrity endorsement. One notable exception was actor Will Ferrell, who did a number of iPod ads a few years back.

Top Rated Comments

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syklee26

14 months ago

is he asking "do I look like a bitch?"

Rating: 63 Positives

dotheDVDeed

14 months ago

I have had it with this m**** fu********** SIRI on this m**** fu*********** PHONE!

Rating: 43 Positives

ghostface147

14 months ago

siri does not work very well.
does not work as advertised

For you. Works great for me.

Rating: 40 Positives

jesusplay

14 months ago

Say what again!

Rating: 26 Positives

Radio

14 months ago

Cool ...

Samuel Jackson makes me want to swear

Rating: 22 Positives

Dr McKay

14 months ago

Hopefully Siri 2.0 on the 2012 iPhone will bring the improvements needed to make it more than a novelty.

Would love celebrity voices as Siri. I'd definitely have GlaDOS :D

Or have a female British Siri voice, the male one doesn't sound right, I use the Australian one purely because she sounds gorgeous :o

Rating: 21 Positives

lbjsong

14 months ago

siri does not work very well.
does not work as advertised

Rating: 21 Positives

ELA2

14 months ago

siri [insert question here] Mo&$@! Fu$&@#!!!!

Rating: 18 Positives