European Commission Approves Google's Motorola Mobility Acquisition [Update: USA Too]

It's not evil, just necessary if you're in the corner of supporting Android to it's fullest potential.

It appears that Google needs to acquire Motorola Mobility in order to expand it's patent portfolio and protect it's future product devices from legal attacks. I don't personally care much for the Android platform but this seems to make sense from a Google business perspective.

I wonder if Google will drop Samsung as the "flagship" phone creator and now use themselves since they now own a hardware creator.

Google wouldn't officially state that. They'd want to string Samsung along, since they're crushing all other Android hardware makers (at the high end.) Some people have said that Samsung could dictate Android features and strategy to Google because their slice of the Android pie is biggest. But when it comes down to it, I doubt Google would favor Samsung over Motorola Mobility, despite Samsung's dominant position among Android device makers. And Samsung would likely tire of constantly complaining about missing features and/or conflicting Android roadmap wish lists.

If Samsung decides that Google is favoring Motorola or ignoring their feature requests or otherwise doing something with Android that doesn't line up with Samsung's strategy, they could "pull an Amazon." They could easily create their own custom, proprietary, closed fork of Android. Like Amazon did with Kindle Fire.

It would be catastrophic for Google if the leading Android hardware maker created their own fork of Android and ignored subsequent releases from Google. Especially if, like Amazon, Samsung's fork of Android didn't send customer information back to Google. Customer info is what many of the major tech companies and e-tailers are fighting over. It's a gold mine.

Android's main purpose, from Google's perspective, is to serve as a platform for ads. And knowing each user better is the key to serving up more relevant ads to them. Android's main purpose, from Amazon's perspective, is to generate sales of physical and digital goods from Amazon.com. Amazon tracks customers' sales histories, product affinities, and browsing patterns with their proprietary Silk browser. And they send none of that back to Google. Amazon learns more and more about their Kindle Fire customers. Google doesn't. Too bad, since Kindle Fire now dominates the low-end Android "padlet" market.

Samsung could do the same. Fork Android, customize it, and fine-tune it for their specific hardware. Then, over time, Samsung could work on building an iTunes-like, App Store-like, iCloud-like infrastructure. It would add value to Samsung products the way Apple's infrastructure adds value to iDevices and Macs. And Samsung's infrastructure would help them understand their customers better, to yes, serve up more relevant ads to them. Completely independently from Google.

So where would Motoroogle end up after all this? After Samsung runs off with their own proprietary, closed, optimized version of Android? Well, I suppose there could be a "reference" Android RAZR phone every few years, running the vanilla version of whatever Android release is current. And I suppose they would be about as successful as the Nexus phones have been so far.

Worth $12.5 billion? Hardly.

The European Commission wants to know why this is in the Mac blog? :confused:

Google just got evil-er.

Competition is good. Now, there is another competitor who replaces Nokia having software and hardware in-house. I don't think they are evil just because they take the next step to advance.

Apple and Google could actually grow up, cross-license their patents and reserve new patents for the first 6 months or so and then thrive the technology on mobile devices. Just immagine the possibilities: 2 American companies competing for having the last notch on each other's device! Would not be the first time: Intel and AMD, for example, cross license things like 64bit, SSE, etc. and together rule the market on PC - and even Apple cannot go past those two when it comes to desktop and server processors. Granted, they faught each other in court, but overall, they support each other with cross-licensing.

The DOJ just approved the Nortel patents buy by Apple, Microsoft and RIM too.


http://www.engadget.com/2012/02/13/doj-greenlights-bid-by-apple-microsoft-and-rim-to-buy-nortel-pa/#continued

I see an interesting war brewing.

US regulators just OK'd the deal too.

Of particular interest, as reported in the New York Times, was this statement from Joaquín Almunia, the E.U. competition commissioner:

But Mr. Almunia expressed strong concerns about the way powerful technology companies had participated in setting the standards for the proper functioning of mobile devices like smartphones.

Owners of such patents could, “hold up competitors or even an entire industry to the detriment of consumers and innovation,” he said. “I can assure you that the commission will take further action if warranted to ensure that the use of standard essential patents by all players in the sector.”

Emphasis Mine.

Just read that on the NYT. They also mention something else: Samsung being "under investigation" for bullying with patents through national injunctions and FRAND abuse.

About the Google deal, the NYT:
"But the deal, coming at a time of hightened scrutiny by regulators over ownership of intellectual property governing computers and mobile communications, moved Mr. Almunia to indicate that the commission would be watching." :cool:

Google just got evil-er.

browser timed out and submitted twice! :o