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Apple Projected to Lead Tablet Market Through 2013 as Rivals Stumble

Research firm IHS iSuppli has released updated projections for tablet sales through 2015, showing Apple maintaining its leadership position longer than previously expected as rivals continue to be unable to make a significant dent in the iPad's position.


According to the report, Apple is projected to ship 44.2 million iPads this year, up 500,000 from the firm's previous estimate. That previous number had, however, been lowered from earlier projections after Apple posted lower-than-expected sales early figures for the iPad 2 as it struggled to ramp up production. The new 44.2 million figure for 2011 is expected to represent 74% of the total tablet market, up from 64% in the previous report.
“All the momentum in the media tablet market is with Apple right now,” said Rhoda Alexander, senior manager, tablet and monitor research for IHS. “The competition can’t seem to field a product with the right combination of hardware, marketing, applications and content to match up with the iPad. Furthermore, Apple’s patent litigation is serving to slow or complicate competitors’ entry into some key regional markets. With Apple lapping its competitors, many of whom are still struggling to get out of the starting gate, this remains a one-horse race.”
Looking out even further, IHS iSuppli now sees Apple holding onto its majority share of the tablet market through 2013, one year longer than previously anticipated. At the far end of its projections, the report sees Apple shipping 120 million iPads in 2015, up from previous projections of 97.9 million units. Even at that extended timeframe, Apple is projected to hold 43.6% of the tablet market, up significantly from earlier estimates of 32%.

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38 months ago
It could also be that Apple gets a stranglehold on the Tablet market like they did MP3 players with the iPod and end up with a 90% share. The remaining 10% being parents/grandparents thinking the cheaper one is just as good and that little Timmy won't notice the difference:rolleyes:. Oh and of course die hard Apple haters.
Rating: 10 Votes
38 months ago
iPad is popular and will continue to be for at least a few years into the future.

Thank god we have analysts to tell us this!
Rating: 6 Votes
38 months ago
Wow! They project over 100 BILLION iPads by 2015? :eek: Gotta go get me a few thousand...
Rating: 6 Votes
38 months ago
Unless my math is wrong (which since it's late in the day, it could be), shouldn't the Title be in "Thousands of units" not "Millions of units?"

I think Apple would love for 2011 to be around 50,000 - Million units, instead of what is really 50,000 - thousand units.
Rating: 6 Votes
38 months ago
Considering Apple's absurd patent claims, it's amazing anyone had the guts to bother building a different tablet at all. Since, according to Apple's murder of patent crows, it is an infringement on the holy iPad if you make a device that is rectangular and has a screen. :confused:
Rating: 6 Votes
38 months ago
Wow, nice graphs tend to make an educated guess seem like it was real research, don't they?
Rating: 5 Votes
38 months ago
Im willing to bet it will be even longer. nobody is even close. I got the Touchpad because it was cheap.....This is what these rivals are bringing to market?

The thing is awful. its sluggish and slow. I spent 3 hours trying to get the thing to update to the newest version. On top of them having no apps, crappy music and movie stores......The iPad will be on top for a longgggg time. The Touchpad might be available for $99 but the iPad is leaps and bounds better and YES I mean $400 more better. Id rather buy 1 iPad 2 rather then 5 touchpads thats how dramatically better the user experience is on the iPad.
Rating: 4 Votes
38 months ago
I wonder what these charts looked like with the ipod first came out. Did they think that, after 6 years, Apple would have only 46% of the market, then, too?
Rating: 4 Votes
38 months ago
I don't see how Apple tablets will continue to succeed the way they have (in comparison to the iPad and iPad 2) and it's my belief that we may be at the point where it'll start to plateau and slow down in sales.

Not trying to bash iPads or Apple but IMHO I'm quite dissatisfied by all tablet products to date. I've come very close to taking the plunge a few times then I come back to the same issue each time, each product fails to convince me that it'll be a benefit over using my laptop every single time.

iOS has never convinced me that it was the best software choice for the iPad tablets, in fact I can't get over how childish the interface looks and how basic it is in terms of interacting with the device with today's software to include the internet. Sure it's easy to use but IMHO it's at the point where I feel I'm missing out on a lot in comparison to using my laptop. The next innovation I'd like to see is with Apple keeping iOS for their phones and coming out with a real OS for the iPads.

Compare this to a few other products like the Xoom, Lenovo and HP tablets, each of them also have major issues like IMO Honeycomb has the best appearance in terms of what I'm looking for in a tablet, the user interface appears to be very intuitive and from using it I feel like I'm getting the full tablet experience with full multitasking, widgets, the full modern experience. WebOS had great potential but its performance wasn't consistent. Lenovo looks good with a real working USB port but it's come to the party way too late. However Honeycomb isn't snappy like iOS, there's an annoying delay in its response to gestures and that sort of stuff really bugs me. With the other products, I've seen various quality control issues, something I don't see often with iPads.

So what I'm trying to say is that while tablets can get better in terms of hardware, the iPad's real problem IMO is its software (iOS), it's time to dump a boring, uninteresting continuation of circa 2007 (iPod Touch 1) software and come out with something we can actually use for other than just taking notes, reading email, checking Facebook/Twitter, watching movies and surfing the web.
Rating: 3 Votes
38 months ago
I think that is a safe assumption. Even if another tablet takes off, it will take time to put a dent in iPad market share.
Rating: 3 Votes

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