Apple to Debut 'HD+' 1080p iTunes Movie Services Later This Year?

AppleInsider reports that Apple may be preparing to begin supporting 1080p movies in its iTunes Store later this year, based on reports of film studios submitting films to Apple in a new "HD+" format at the higher resolution.

Thus far, 1080p HD content has largely eluded users of Apple products, with HD versions of videos on the company's digital download service maxing out 720p (1280x720) and chief executive Steve Jobs balking at adoption of Blu-ray on Macs due to licensing complications and other challenges that he said threatened to translate into a "bag of hurt."

But that could begin to change later this year, as a handful of feature films being submitted to the iTunes store for a release in the September and October timeframe are being sent with documentation for an optional 1920x1080 resolution, according to people familiar with the matter.

According to the source, at least three of the five largest movie studios have submitted titles scheduled for fall releases with optional resolutions of 1920x1080 at average bitrates of 10 Mbps.

apple tv top movies
The report's sources also point to rumors of an updated 1080p-capable Apple TV, which lines up nicely with increased 1080p support in iOS 5, which is due for release around the same September timeframe. Those improved capabilities were noted last month to have opened the door to a true 1080p Apple TV.

Apple is said to have the capability to stream 1080p video already in hand, but that the company remains concerned that many users' personal connection speeds aren't yet high enough to support streaming of the "HD+" content without significant buffering time.

In order to address that issue, Apple could offer the 1080p only for downloadable movie content, although that would be incompatible with the simplicity of the Apple TV, which offers only limited storage space for caching purposes and otherwise streams all content. Alternatively, Apple could make the 1080p content available for streaming only if a user's connection is determined to be fast enough to support the bandwidth.

Top Rated Comments

chrmjenkins Avatar
166 months ago
It's not HD+. 1080P has been part of the HD standard for over a decade. Don't make it look like you're lagging digital content is somehow now better, you've only just now caught up to the competition.
Score: 29 Votes (Like | Disagree)
RobQuads Avatar
166 months ago
lol @ "HD+"

More like at last we now have "HD-" an upgrade from "HD--" we had before.

Still a mile away from the 30/40Mbps that you get on BluRays
Score: 27 Votes (Like | Disagree)
longofest Avatar
166 months ago
Hmm... most people would call 1080p "Full HD", but Apple's gonna be Apple and rebrand it "HD+"
Score: 12 Votes (Like | Disagree)
res1233 Avatar
166 months ago
That would be nice... There are virtually no devices that can't play 1080p video at this point. It's silly to still be at 720.
Score: 12 Votes (Like | Disagree)
macUser2007 Avatar
166 months ago
Ha ha. I'm with you.

I love all the "Apple is late to 1080p!" comments that don't mention who beat them.

Netflix? Hulu? Seriously, who?...

Huh? Do a search before you post -- there a few providers.

Netflix, for instance, does 1080p. plus 5.1 sound. Here is a list of the titles available:

http://www.avsforum.com/avs-vb/showthread.php?t=1297186

I don't know why anyone in their right mind uses Apple TV to buy movies, when there are better and cheaper streaming alternatives.
Score: 11 Votes (Like | Disagree)
highdough Avatar
166 months ago
If I am going to watch a movie once. I would rather get it for free.

I have not purchased video media in ages since I am only going to watch it once anyways.

Hopefully you are not representative of the rest of society.
Score: 11 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...