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Apple Also Inviting Australian Journalists to June 6th WWDC Keynote


Apple seems to be quietly inviting overseas journalists to the 2011 Worldwide Developer's Conference (WWDC) Keynote. With only one and a half weeks until the event, Apple isn't giving that much notice to international journalists. Earlier this week, we heard that Apple's iPhone PR team was approaching British journalists to attend WWDC in San Francisco.

Now, iTechReport.com.au has spotted a tweet from Australian technology editor Charlie Brown revealing that he had been invited to San Francisco on June 6th, the first date of WWDC.


The tweet has now been removed, but Brown said that he expected something big at the event. Apple commonly invites journalists to the WWDC, though this year Apple has been particularly quiet about the details of the keynote. By this time, Apple has usually announced the time/date of the keynote as well as the host. The WWDC keynote typically takes place at 10am Pacific on the first day of WWDC. This year that would fall on June 6th. Steve Jobs is the usual keynote speaker, but due to his medical leave of absence, it seems likely that role will be filled by someone else.

In the original WWDC announcement (see above), Apple has already revealed that they will be talking about the "future" of iOS and Mac OS X. So, we expect iOS 5 and Mac OS X Lion to be the focus of the event as well as a possible music cloud service that has been heavily rumored.


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72 months ago
Well I guess we know where Gizmodo's seat went.
Rating: 14 Votes
72 months ago
Charlie Brown? really?
Is Apple inviting the rest of the Peanuts too?
Rating: 5 Votes
72 months ago
Finally...

Australia on the invite mApple
:rolleyes:

Since the Aussie dollar buys 106+ US Cents... :D
Rating: 4 Votes
72 months ago

It must be something really big, Think on the scale of the iPad, maybe even bigger.


No. No no no no no. PLEASE don't start thinking this way otherwise we'll have a week and a half of unrealistic expectations followed by a tsunami of moaning when Apple doesn't deliver a 1mm thin iPhone. Apple inviting tech writers to WWDC isn't that surprising surely and while it does suggest there'll be something worth reporting on it's far more likely to be Lion / iOS 5 / Cloud Music than anything else (and I wouldn't place bets on Cloud Music at this point either, they may hold that back for September as it'd be a better fit there).

Sure, think everyone would like to see the new iPhone rollout in June / July as it has done previously but wouldn't it be good to be pleasantly surprised if it does rather than let down if it doesn't?
Rating: 4 Votes
72 months ago
Steve presented at last event despite being on medical leave of absence. So why say "it's unlikely he'll be there". I'd say, it's likely he WILL be there.
Rating: 3 Votes
72 months ago

Amazing! Down under actually got invited to something. :rolleyes:


Don't worry, we'll tell you all about the keynoteÂ… just as soon as New Zealand gets the Internets.
Rating: 3 Votes
72 months ago

[...]The tweet has now been removed, [...]


...And the invitation has been voided!! :D
Rating: 3 Votes
72 months ago
Sign that the cloud music service will be international from the get-go? That would be an impressive feat.
Rating: 2 Votes
72 months ago

Somebody asked if Apple pays for airfares when they invite overseas media to WWDC, Macworld etc. You bet they do! The cost of a journo coming all the way from Australia, HK, London etc would be more than any newspaper, magazine or individual journalist could justify, and then there's accommodation.

Let me tell you how this all works.

Apple AU invites a select handful of Aussie media to a key event like Macworld (no longer, of course) or WWDC. The media they invite tend to be very pro-Apple, or at least not at all critical. Apple does NOT invite any journalist they think they can't control and won't get 100% positive editorial out of.

You just have to look at the 'journalists' they have most often invited and you'll see these are the biggest Apple shills this side of the Pacific Ocean, people who get a lot of space in print or on TV but never speak a critical word of Apple, in fact they go the other way and blindly parrot the Apple line in the most sycophantic manner.

From time to time Apple has invited someone who has refused to bathe in the Kool-Aid and dared to suggest that the iPhone or iPad isn't perfect - not a big nasty sledge, just a fair & balanced telling of the facts as they see them - and Apple has then made a point of NOT inviting that person again.

So here is how it goes with these junkets. Apple AU invites its chosen few. They're flow business class to the US and put up in a five-star hotel, all expenses paid of course. Because they arrive the day before the event Apple usually arranges some fun casual activity for them, and a dinner the night before the event. Then the media attend the event, and as soon as it's over they get an infodump from Apple AU PR immediately afterwards for local pricing and release dates. There's also a private demo session which tends to repeat the on-stage demo, give journalists a little hands-on time so they can claim they got hands-on with the product and make their rushed initial puff piece sound like a review. You don't ask questions in this briefing because there is either no time because the demo runs the length of the session or because there is no point because Apple won't give any answer unless the information is already in the press release. So forget about trying to get useful information.

Then its off to write stories before a big dinner, a free day the next day and then business class back home again.

And that's why so many of the regular journalists will not raise one critical note of Apple, will not even question any of Apple's statements and assumptions, because they will then be dropped off the junket list which means those scoop 'First review!' stories and business class flights and frequent flyer points and days to play in San Francisco at Apple's expense would vanish.


All they while they are selling lemons right? Which is why it ALL catches up to them in the end, as it reaches the rest of the review and blogospheres......oh, wait, that's right. It doesn't go that way at all...

What you are saying just makes sense from a marketing point of view. Your insinuations that it somehow means that they are hiding something or presenting a false front is ridiculous.

If the products were trash, no amount of primping and preening could disguise that in the long run.

What a troll.
Rating: 2 Votes
72 months ago
Among all the things that could be announced, I wonder if there's any possibility that an iBooks for OSX could be one of them. I don't know what's been preventing that, so I've been wondering lately if Apple's deals with various publishing companies extends to iDevices only.
Rating: 2 Votes

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