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U.S. Federal Trade Commission Looking Into Apple's iAd?

In a report covering a potential antitrust inquiry for Apple regarding its exclusion of cross-platform compilers for applications submitted to the App Store, The Wall Street Journal notes that the U.S. Federal Trade Commission (FTC) has also been looking into iAd mobile advertising platform. The investigations come as the FTC is scrutinizing Google's attempt to acquire mobile ad firm AdMob, with rumors suggesting that the agency may formally oppose the deal.

Separate from its much-publicized change to its developer agreement regarding cross-compilers that has seen a flare-up in the Apple-Adobe relationship, Apple made another change that appears to be designed to prevent other ad agencies from gathering the analytics necessary to offer viable ad platforms on the iPhone OS.

One wireless-advertising executive said he was contacted a few weeks ago by an official from the FTC who wanted to talk about how the mobile-ad industry works, the Apple developer agreement and how it could affect the executive's business.

The FTC has also taken an interest in iAd in the context of the agency's investigation of Google Inc.'s $750 million purchase of mobile-ad company AdMob Inc. Several developers said they have been contacted by the FTC about the Google-AdMob probe, with two saying they were told that the agency was also looking into the iAd service.

For their part, Google and AdMob have been drawing attention to Apple's moves in the mobile advertising space as they work to convince regulators that the industry offers sufficient competition that should permit Google's acquisition of AdMob to proceed.

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27 months ago
Bad week for Apple, huh?

I completely agree though. Let the FTC look into Apple.
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27 months ago
For god sake let them fight it out, Adobe is the monkey on Apples back, if they not like what apple do then move on, its like MS crying because intel introduce a new CPU that does not support current windows.

as for Apple and Google, let them buy who they want that the fight it out. one, both or neither will survive in the end but hay thats business
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27 months ago
the customer friendly apple image is really going down the toilet ... understandably so
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27 months ago
The FTC probably won't be so concerned when they realize advertisers aren't going to want to pay $2 per person that taps on their stupid banners.

Maybe I'm just wrong, but I can't imagine how iAd is going to be successful with the prices Apple plans to charge.


the customer friendly apple image is really going down the toilet ... understandably so


It's not really the customers that Apple has been unfriendly towards lately.
Rating: 0 Positives / 0 Negatives
27 months ago

Bad week for Apple, huh?

I completely agree though. Let the FTC look into Apple.

Seems that way.
Rating: 0 Positives / 0 Negatives
27 months ago
I'm for anything that reduces the number of ads in the world.
Rating: 0 Positives / 0 Negatives
27 months ago
Are we all failing to realise that iAd is optional, and people can use another ad service if they want.

The only other problem is Apple have filed a patent application for iAd. It's a bloody design. Please America, you need patent reform!
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27 months ago
Wow! Seems like they're having some bad luck lately... :(
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27 months ago
So Apple is basically the new Viacom / ClearChannel. That didn't take a whole lot of foresight. But what's the big deal? We're talking about in-app advertising, not web advertising. The user chooses to buy and use an app, developers choose to create it, then choose to add iAd to their app. Then it comes down to who's willing to put media in that space. This is no different from what's already happening in the market. People are constantly innovating in the media market with nary a lawsuit. This is a witch hunt.
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27 months ago

It's not really the customers that Apple has been unfriendly towards lately.


Excuse me!?

First of all they charged me double for exactly the same hardware, made in exactly the same country (China) as what other manufactures would do.

Then they gave me only 1 year guaranty on it while all other manufactures (at least here in Europe) are giving me 3 years instead.

Then equipment started to fall apart as soon as it got out of guaranty brackets (my MBP power adaptor failed after 14 months - had to buy new one, my MBP so called SuperDrive doesn't read disks anymore, my MBP logic board died, admittedly due to NVidia issue but still - and my 20" Cinema Display is dead after only 15 months of use)

Then they lock me into their crap iDevice eco system literally forcing me to JAIL BREAK out of it (what a appropriate name for it!)

Then they limit my experience by not allowing Flash and therefore full internet experience...

Then they lie into my face with some crap "open letters" that kid of 10 could see through and rip apart (yes, I am referring to recent SJ letter)...

Then they impose recent draconian licence agreement rules...

Then they stage open attack on freedom of press by Raiding Gizmo office and taking their computers...


And this is just scratching the surface...


Being unfriendly to customers!?!?!

LOL :D


Indeed!

And I am not surprised if we see more court cases and similar investigations coming our way in near future...

Apple's been acting like a real cock - towards industry as a whole, towards partners, towards press, towards users and customers... and they deserve everything that came and is coming their way...
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