Apple's 'Get a Mac' Commercials Discontinued?
AVC: what's the status on those Apple commercials?
JL: You know, I think they might be done. In fact, I heard from John, I think they're going to move on. I can't say definitively, which is sad, because not only am I going to miss doing them, but also working with John. I've become very close with him, and he's one of my dearest, greatest friends. It was so much fun to go do that job, because there's not a lot to it for me. A lot of it is just keeping myself entertained between takes, and there's no one I'd rather do it with than John.
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24 months ago
A shame, but good also. They were funny but getting old and didn't always make sense to the average Joe.
Ads showing off functionality and sexy design like the iPhone etc would be good.
Ads showing off functionality and sexy design like the iPhone etc would be good.
24 months ago
In a way that's sad, but I believe 4 years of the same style of commercial is more than enough. Time for something new! Perhaps these two actors will simply continue appearing in those new commercials but in different roles. "Mac" has especially become iconic, but it may be odd if they moved away from a conflict set-up and brought "PC" into a "Mac" identity too... that may confuse a lot of viewers who are already used to the traditional roles.
24 months ago
A lot of them were pretty funny, but I'll be happy if it's over. I think it was starting to get old. Actually, I think it started getting old in 2008.
24 months ago
I think they were the perfect ads for that point in time. Most people still didn't think of a Mac as an option then. They thought being a Mac person was like being Vegan...either you totally were one or you weren't.
Those ads + the intel switch + Boot Camp and Parallels all came together to show people that you can have a PC and a Macbook at the same time. Or you can use a PC at work but an iMac at home.
It was a huge shift in public opinion over those 2 or 3 years. And those ads were a critical piece of that. Now we have iPhones and iPads and Apple stores everywhere...people don't have those same fears anymore.
So I think that bridge has been crossed and the public is no longer afraid of Macs so these ads just aren't needed any more. It is a good time to shut them down and move on.
Those ads + the intel switch + Boot Camp and Parallels all came together to show people that you can have a PC and a Macbook at the same time. Or you can use a PC at work but an iMac at home.
It was a huge shift in public opinion over those 2 or 3 years. And those ads were a critical piece of that. Now we have iPhones and iPads and Apple stores everywhere...people don't have those same fears anymore.
So I think that bridge has been crossed and the public is no longer afraid of Macs so these ads just aren't needed any more. It is a good time to shut them down and move on.
24 months ago
Further proof that Apple is abandoning the Mac market
[spoiler] Just Kidding [/spoiler]
[spoiler] Just Kidding [/spoiler]
24 months ago
I hope this isn't more confirmation that Apple is becoming less and less serious about (or focused on) its computer business.
But anyway, given that no one in their right mind would purchase the current Macs now, cutting the commercials probably makes sense, at least until the updates...whenever the hell that happens...
But anyway, given that no one in their right mind would purchase the current Macs now, cutting the commercials probably makes sense, at least until the updates...whenever the hell that happens...
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