Apple Targets Windows 7 With Three New 'Get a Mac' Ads
Following through on claims
that Apple would launch new advertising targeting Windows 7, the company today posted three new "Get a Mac" commercials to its ad gallery
and began airing them on television.
The first commercial, entitled Broken Promises, features PC announcing the availability of Windows 7, stating that it's "not gonna have any of the problems my last operating system had." The ad then progresses through a series of flashbacks of PC, wearing the fashion of the respective dates, making similar promises at the release of previous Windows versions.
The second ad, entitled Teeter Tottering, features a Windows XP user named Annie who is moving to a Mac for a "fresh start" with a computer line-up rated #1 in consumer satisfaction. As part of Annie's rationale for making the switch to Mac, she notes "I could stick with what I know, but what I know is pain and frustration."
The third commercial, entitled PC News, features PC as a news anchor speaking to an in-the-field reporter at the Windows 7 launch. The reporter interviews several excited customers who are switching to Mac, noting "If we have to move all of our stuff, why not move to the computer that's number one in customer satisfaction?"
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round.
To bring ProMotion displays to the iPhone 13 Pro models, Apple adopted LTPO panel technology with variable refresh...
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year.
In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13.
The iPhone 14 Pro and iPhone 14 Pro Max are expected...
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports.
Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
Apple today confirmed that the keynote event for the Worldwide Developers Conference will begin at 10:00 a.m. Pacific Time on June 6, the first day of WWDC. The keynote will be an online-only event, though a select number of developers have been invited to the Apple Park campus for a viewing event.
In addition to confirming the keynote date and time, Apple has shared the full WWDC 2022...
Apple today announced new Pride bands for the Apple Watch, with new Pride Edition Sport Loop and Pride Edition Nike Sport Loop options available.
The new Pride Edition bands are available to order today for $49 on Apple.com and in the Apple Store app, and will be available at Apple Store locations starting May 26. The Pride Edition Nike Sport Loop is also coming soon to Nike.com.