Gartner: iPhone Sales Double in 2009 as Apple Claims Third Place in Smartphone Sales
Earlier this month, research firm IDC released sales figures for 2009 showing Apple holding 14.4% of the smartphone market for the year on nearly 82% sales growth over 2008, with the company grabbing third place among smartphone vendors behind Nokia and Research in Motion.
Gartner today released similar results taking a slightly different look at its data by opting to rank smartphone sales by operating system rather than handset manufacturer. Gartner's data for Apple is consistent with IDC's for 2009, showing the iPhone OS holding third place with a 14.4% share, but Gartner's data more clearly shows the significant-but-slipping lead held by Symbian OS, as well as the iPhone's surge past a slumping Windows Mobile. The data also reveals tremendous growth from Android in 2009, surging more than tenfold in unit sales to grab nearly 4% of the smartphone market.
Worldwide Smartphone Sales in 2009 in Thousands of Units (Source: Gartner)
Gartner also presented data for worldwide sales of all mobile phones for 2009, which came in at over 1.2 billion, down slightly from 2008. But with smartphone sales accounting for only 14% of the total market and the iPhone holding only 14% of that smaller market, Apple was unable to break into the top five total mobile phone vendors.
Gartner today released similar results taking a slightly different look at its data by opting to rank smartphone sales by operating system rather than handset manufacturer. Gartner's data for Apple is consistent with IDC's for 2009, showing the iPhone OS holding third place with a 14.4% share, but Gartner's data more clearly shows the significant-but-slipping lead held by Symbian OS, as well as the iPhone's surge past a slumping Windows Mobile. The data also reveals tremendous growth from Android in 2009, surging more than tenfold in unit sales to grab nearly 4% of the smartphone market.
Worldwide Smartphone Sales in 2009 in Thousands of Units (Source: Gartner)
Gartner also presented data for worldwide sales of all mobile phones for 2009, which came in at over 1.2 billion, down slightly from 2008. But with smartphone sales accounting for only 14% of the total market and the iPhone holding only 14% of that smaller market, Apple was unable to break into the top five total mobile phone vendors.
Top Rated Comments
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26 months ago
It's funny that everyone talks that iphone doubled it sales, but no one put attention that Android multiplied itself ten times over the same period
26 months ago
Actually, Apple claimed SECOND place.
With some notable exceptions, most of Nokia's garbageware doesn't count.
With some notable exceptions, most of Nokia's garbageware doesn't count.
26 months ago
It's funny that everyone talks that iphone doubled it sales, but no one put attention that Android multiplied itself ten times over the same period
I would think a site that caters to fans of the Android platform would tout that number. But in case you've missed the notice of it, this site is concerned primarily with Apple and its products.
26 months ago
It is interesting that Gartner doesn't realize that Android is really just Linux. Separating them looks dumb
26 months ago
I would think a site that caters to fans of the Android platform would tout that number. But in case you've missed the notice of it, this site is concerned primarily with Apple and its products.
typical fan-boy comment. Analyzing any product is senseless until compared to competing ones
26 months ago
I'm curious how the negative publicity about Apple's controversial removal of apps will effect marketshare over the coming months. I have a feeling this could possibly bite Apple in the back.
26 months ago
typical fan-boy comment. Analyzing any product is senseless until compared to competing ones
The Android data is present for analysis. But the headline is Apple's performance on an Apple-focused website.
26 months ago
It's funny that everyone talks that iphone doubled it sales, but no one put attention that Android multiplied itself ten times over the same period
It's much easier to get a tenfold increase when you are starting out on a network (Verizon) as opposed to selling to a mature market (AT+T). The longer it goes without the iPhone moving to Verizon, the less likely it will be that the iPhone will move to Verizon as the Droid starts to saturate the Verizon market. Of more interest to me will be the churn statistics from AT+T and Verizon.
26 months ago
The Android data is present for analysis. But the headline is Apple's performance on an Apple-focused website.
No one I meant not only this site
26 months ago
typical fan-boy comment. Analyzing any product is senseless until compared to competing ones
Market share is a comparison (usually by either sales revenue or volume) among the competing products within the same market.
The market-share takes into account the growth of all competing products (including any growth of sales of Android based phones). It just is not being broken down here on a product-by-product basis.
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