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New York Times' Print and Digital Units Reportedly Disagreeing Over iPad Content Pricing

Silicon Alley Insider reports that a "turf war" has erupted at The New York Times, with both print and digital units within the company vying for control over iPad content distribution and pricing. According to the report, the Times' print unit sees an iPad offering as an extension of the newspaper's print distribution and is seeking subscription fees of $20-$30 per month for iPad content, while the newspaper's digital operations unit sees such pricing as unrealistic and is pushing for a lower $10 per month pricing.

The dispute has apparently escalated all the way to the top of the Times Building, and top executives -- presumably the same ones who secretly dined with Apple CEO Steve Jobs -- are now debating which way to go. Among those supporting the $20-30 per month print circulation side is, we're told, New York Times Media Group president Scott Heekin-Canedy.

The report notes that The New York Times is currently offering free access to its Web edition into 2011, making subscription costs for iPad-specific content of $20-$30 appear rather uncompetitive.

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26 months ago
No wonder why the Gray Lady has no subscribers and is on the verge of collapsing.
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26 months ago
Did i read that right 20-30 dollars a month!!!!!

For news i could get for free.

Thats the cost of the 3g service to use the ipad in the first place then you want to me to pay 20-30 a month just for the times!!!

good luck with that!!!
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26 months ago
They're deluding themselves if they honestly expect people to pay even $10/month for day-old news.
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26 months ago
Charge $30/month and give yourself time to watch paint dry.

WTF are they crazy??? My freaking internet service is only $30/month. Why on this earth would I pay that kind of money for a news paper where approximately 50% of the content is available for free?
Yes the NYT editorials and investigative journalism is top notch but $360/year??? You're out of your mind crazy.

If this is the revenue plan, they are going to be sorely disappointed.

Newspaper and magazine people need to wake up. You are taking your production and distribution costs down to ZERO in this medium. You can cut prices like crazy and you *should*.
$10/month is the *highest* you should be thinking.

I'd put it closer to $5/month. That's a price that would make people subscribe in droves. Remember you've got to understand that people will only buy so many subscriptions.

Example: if your average customer buys the WSJ, sports Illustrated or Wired, plus NYT and lets say .. Scientific American, do you seriously think he will be dropping $40/month on this? Are you so high in your ivory tower that you might actually believe that he might drop $120/month for his four magazines/news sources?? ridiculous!
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26 months ago
Is anyone really so terribly surprised that these ancient dinosaurs who run the failing newspaper business want to gouge consumers? They've run their companies into the ground by being slow to adopt changes in technology and trends and when a hail mary opportunity is presented to them what do they do? They bicker about prices that range from a bit too much to insanely over priced!

I'm not a bit surprised that these people are trying to rape our wallets.... Never mind the near-complete lack of additional overhead a digital media release adds to their costs....

I only wish i could say that corporate greed like this is shocking... But I live in a world where Blue Cross Blue Shield can jack up their rates from 25% - 100% for people this year so this just feels like more of the status quo..

Hey fellas,
Let us know when to bend over and take it some more for ya, k?

effers
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26 months ago
Jobs should be focused on two things

1- digital textbooks for students
This is huge, there is a need for this. Students would rather carry around an ipad then a ton of heavy textbooks, not to mention looking up information would be a breeze. Possibilities are endless.

2- Gaming
iPhone proved that apple can provide excellent video game content on a small device. They would do better on a 10 inch device.

Paying for news you could google for free = epic fail.
There is no need for this.
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26 months ago
Are they on crack? or am I on crack? Who would even consider paying a monthly fee for this? Didn't one of the other papers try charging an online subscription and ended up with four subscribers.

I cannot believe they are going down this road.
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26 months ago
I chuckled at the 30 dollar/mo suggestion. Some people spend too much time in teeny tiny social circles and lose all perspective.
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26 months ago
ahahahah good luck getting 10 subscribers
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26 months ago
Still seems kinda steep…hope they have a sunday only option. Probably not bad for regular readers. I would imHinr that they will ultimately make more from ads on the ipad.
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