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Hulu Developing Non-Flash Player for Deployment on iPad?

TechCrunch reports that popular video site Hulu is working to bring its content to the iPad, despite the lack of support for Flash content on Apple's new tablet device.

One rumor I've heard from an industry insider is that Hulu is working on an iPad-friendly version of its site that should be ready by the time the iPad hits the market. Hulu itself is still vague about its plans. When asked directly by Om Malik whether Hulu has any plans for the iPad, CEO Jason Kilar recently hemmed and hawed about how he is a big believer in mobile, but wouldn't confirm or deny anything.

The report notes that porting its content to a non-Flash player would not be completely trivial given Hulu's investment in having created a unique Flash-based platform, but the company would be "more than capable" of making the transition. With Hulu's videos already encoded in the H.264 format used on the iPhone and iPad, whether or not to develop a Flash-less player for the content appears to be more of a business decision than a technical one.

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26 months ago
YAY! Get Flash the F outta here!
Rating: 1 Positives / 0 Negatives
26 months ago
I can predict exponential growth in Hulu's viewership if they did this.
Rating: 1 Positives / 0 Negatives
26 months ago
Sweet. YouTube and Hulu will start the content migration away from Flash. It won't happen to the rest of the industry overnight, but other options will emerge! But, Hulu is also looking at paid memberships, like the NYT. Frankly, if the price was reasonable ($20/year) I'd be on board.
Rating: 0 Positives / 0 Negatives
26 months ago
Awesome. I knew it would just be a matter of time. I wonder how they are going to DRM their videos? Apple’s not going to give them FairPlay.
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26 months ago
People can criticize Apple's decision not to support Flash -- but, the reality is that places like Hulu.com and other flash-based content providers are in a business. They don't have loyalty to Adobe or to the Flash format, they have loyalty to profit and bottom lines.

If they can increase profit by putting their content in an iPad / iPhone friendly format, they'll do it. With the current "win" streak Apple has been on with products, I think you'll find that a great many people don't want to be left on the outside looking in when it comes to having their content available on the iPad.

Jobs understands this, which is why his / Apple's decision not to support Flash is really a non-starter.
Rating: 0 Positives / 0 Negatives
26 months ago
This is the biggest thing for the iPad (and iPhone) possible. The ability to watch TV wherever whenever is huge! This alone will convince many people to buy an iPad way more than if it had a camera or any of the other stuff people are complaining about (although that wouldn't hurt either)

Just imagine an iPad commercial with people watching TV on their iPad in the car or on the train...
Rating: 0 Positives / 0 Negatives
26 months ago

Awesome. I knew it would just be a matter of time. I wonder how they are going to DRM their videos? Apple’s not going to give them FairPlay.


They might not bother... my understanding is that it's not that hard to record the Flash content, if you really want to do it. But I don't personally know anyone who bothers....
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26 months ago
This would be amazing. But honestly. Hulu won't play nice with Boxee and other clientside tools trying to pipe its content to places other than the traditional web browser. I'm not convinced Hulu will do this anytime soon. Not until it jacks up the new subscription service.
Rating: 0 Positives / 0 Negatives
26 months ago
Hulu has to see that there is going to be a demand for Hulu on the iPad. And that the iPad itself is going to see in large demand.
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26 months ago
I'm assuming that if this non-Flash version works on the iPad, it should also work on the iPhone/touch. That would be great news. I have not enjoyed not being able to watch hulu on my iPhone. That would be great at the gym on the treadmill....
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