Chinese App Store Growing Amid Challenges
Tuesday November 17, 2009 03:16 PM EST; Category: iPhone
Written by Eric Slivka

The market for legitimate Chinese iPhone apps is small but surging. Mr. Shi's company estimates about $1 million worth of legitimate iPhone apps have been sold so far this year, though the market could reach $6 million by next year. By comparison, mobile advertising firm AdMob says about $200 million in apps are sold overall through Apple's store each month.
Apple also faces challenges in its payments systems, with consumers required to hold a credit card issued by a Chinese bank, a relatively uncommon notion there, in order to purchase App Store content.The report focuses on a number of applications that have become successful in China, from locally-produced content such as news and blogging applications from news portal Sina.com to versions of common Western applications such as Quickoffice and EA's Command & Conquer.
"Localization is most important. Products should be as much in line with Chinese lifestyles as possible," says Mr. Shi, who noted Texas Hold 'Em games likely wouldn't go over well.
A slideshow of ten popular apps is also presented, ranging from games such as Need for Speed Undercover and Gold Miner 2 to more Chinese-specific applications like Autonavi (the only Chinese navigation application, and the store's top revenue producer) and Powerword 2.0 (a Chinese-English translation app).
[ 21 comments ]


MacRumors Info
Rumors By Product
Other Sites