Apple's annual developer conference in San Francisco.
AT&T Nervous About Upcoming iPhone MMS Launch?
AT&T and its MMS partners are already seeing "record traffic during peak hours of the night" with just the users selected for testing.
That early testing has been a little rocky, with AT&T seeing a fairly significant test outage yesterday that has them rushing to beef up their MMSC messaging servers. Estimates among those working on the project are that traffic on AT&T's wireless network will be about 40% higher all day on Friday as iPhone users fire pictures and video at one another.
"Starting at 10AM Eastern (on the 25), AT&T will send out a mass text to a group of iPhone users telling them that MMS now works on their phone," says one source familiar with AT&T's MMS plans. "They will keep doing groups of phones on the hour throughout the day" assuming all goes well, says the source.