Steve Jobs Almost Entirely Focused on Tablet Project?
Since his return in late June, the 54-year-old has been pouring almost all of his attention into a new touch-screen gadget that Apple is developing, said people familiar with the situation.
Those working on the project are under intense scrutiny from Mr. Jobs, particularly with regard to the product's advertising and marketing strategy, said one of these people. The people familiar with the matter declined to give details on the tablet or disclose when the device would come out.
Jobs' attention to detail on the tablet is said to be similar to his singular focus on the iPhone in the months leading up to its 2007 launch. Jobs has been quite particular about the tablet project over the last several years, having set such high standards that he had reportedly nixed the project twice before finally finding the technology sufficient to achieve his vision.
At Apple, a tablet-like device has been many years in the making. Apple filed a patent related to a tablet device as early as 2000, according to a Thomson Reuters patent database.
But development has come in fits and starts. Mr. Jobs killed the project twice in recent years, the first time because the battery life was too short, and the second time because there was insufficient memory, said one of the people familiar with the matter.
Top Rated Comments
(View all)You would think that they would release in time for the holiday season, however, late 1Q 2010 seems more likely.
I'd bet their goal is a release in time for the holiday season.
You would think that they would release in time for the holiday season, however, late 1Q 2010 seems more likely.
A different company might throw something out the door in time for the holiday season, but Jobs just isn't into "shovelware."
I could more easily see a January/February launch. Maybe Steve will accept the offer to give that Electronics Expo keynote and just whip it out! (the tablet)
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