Apple's annual developer conference in San Francisco.
Analyst: Apple Likely to Sell 5 Million Copies of Snow Leopard This Quarter
Munster calculates an average selling price for Snow Leopard of $22, considering the product mix of Leopard upgrades ($29) and "Up-to-Date" purchases for those who have purchased a new Mac since June 8th ($9.95), yielding approximately $110 million in gross revenue for the quarter and about $66 million in net profit based on an estimated 60% profit margin. That result would add approximately $0.05 per share to Apple's earnings for the quarter, although Munster believes that that contribution is already factored into analyst's estimates for the quarter, as pricing and the estimated release date have been known for some time now.
Munster also sees OS X Snow Leopard as relatively minor upgrade, but one which that will allow Apple to position it as a value-priced upgrade for existing users and cutting-edge technology for new users against the "antiquated technology" of Windows users stuck on XP and Vista who are beginning to think about the upgrade path for Windows 7.
Apple sold two million copies of Mac OS X Leopard during its launch weekend in October 2007.