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iTunes Variable Pricing Live, More Countries Supported

As previously reported, Apple has deployed variable pricing on the iTunes App Store today. This means songs can be priced at $0.69, $0.99 or $1.29 based on the artists' popularity.

True to supply-and-demand economics, the price of music downloads will be geared to the artist's popularity. Releases from new artists would receive the lower pricing, while tracks from popular acts would get slapped with the higher rate. Even classics, such as Bruce Springsteen's "Born in the USA," could retail for the higher price. Most of the 10 million songs in the iTunes catalog are expected to remain at 99 cents.

Apple announced this plan at Macworld San Francisco. The record labels have long requested variable pricing and, in exchange, Apple has been allowed to transition all their music content to DRM-free (no copy protection).

In addition, it appears Apple has greatly expanded the countries that iTunes now supports (screenshot).

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37 months ago
The first adjusted price songs are appearing in iTunes, the first I can see is the Black Eyed Peas single "Boom Boom Pow" for $1.29. Apple has been expected to update the store today (April 7) with $1.29, $.99 and $.69 songs
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37 months ago
No! Its actually happening, songs are appearing in the iTunes Store Australia with a $2.19 price tag!!!! We use to pay $1.69, and that was enough as it was. I hate the music labels.....:mad: the strange thing is, though, NONE of the songs in the top 100 are higher priced....yet...
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37 months ago
I noticed too. If a song price has changed but it hasn't been updated you get a little message alerting you of the change. This is true for iPhones and iPod Touches too.

What really pisses me off is that it seems like they just picked random songs and albums to increase. I bet all the record company execs were meeting to discuss the best selling and most popular songs and albums from the last 2 years and then sent the list to Apple. I really wouldn't mind having DRM. The only reason iTunes Plus makes any sense to me is that it has better audio quality. :mad:

I have yet to see a $.69 song.
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37 months ago

The first adjusted price songs are appearing in iTunes, the first I can see is the Black Eyed Peas single "Boom Boom Pow" for $1.29. Apple has been expected to update the store today (April 7) with $1.29, $.99 and $.69 songs


Boom Boom Pow is still the usual $1.79 here in NZ, but Where Is the Love is now $2.39 :eek:
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37 months ago

Boom Boom Pow is still the usual $1.79 here in NZ, but Where Is the Love is now $2.39 :eek:


That's what I'm talking about. It's like they just chose random songs....It makes no sense.... :confused::mad:
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37 months ago
I'm not sure if this has been done on the U.S. store, but the UK now has an 'iTunes Pass' for the Fray. It basically entitles the user to a collection of live material (audio and visual), which will be updated, until June 30th. There's no price as of yet. Intriguing stuff.
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37 months ago

I'm not sure if this has been done on the U.S. store, but the UK now has an 'iTunes Pass' for the Fray. It basically entitles the user to a collection of live material (audio and visual), which will be updated, until June 30th. There's no price as of yet. Intriguing stuff.


Yes, its here in Australia too. Im trying to buy it, but there no buy button or price.... Weird...
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37 months ago
Same here. There's a page for the Pass but no price or ability to purchase.
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37 months ago
Prices seem the same on the UK store, but the news on the radio just said that Amazon UK were selling songs for £0.29, sure enough, they are! Lady Gaga - Poker face the current No.1 is one of them. It looks like a special offer rather than a uniform change to all songs but it may hurt iTunes all the same.
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37 months ago
The Fray pass is up now in the US store.
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