Apple Retail Stores to Receive Facelift Highlighting Software?
ifoAppleStore reports that Apple will soon be revamping their retail stores to focus on software and the user experience rather than hardware.
The updated layout will continue a theme seen in recent changes to the iPhone and iPod touch display tables, which are now arranged to feature applications available for the mobile devices organized by category.
The redesigned store layout may debut as early as next week, although ifoAppleStore suggests that it may take several weeks for the transition to be completed due to staff retraining and deployment of updated signage and materials.
According to plans still being rolled out, hardware will become a secondary focus of the stores' marketing efforts, making way for a spotlight on applications and the digital features of Apple products.
According to ifoAppleStore, visitors to the redesigned stores will first encounter a "Why You'll Love a Mac" section focused on comparing Macs to PCs, an effort clearly targeted at potential switchers, who have consistently been making approximately 50% of Mac purchases in retail stores. Further back, the stores will feature two additional areas, one focused on iLife applications and the second dedicated to iWork.The updated layout will continue a theme seen in recent changes to the iPhone and iPod touch display tables, which are now arranged to feature applications available for the mobile devices organized by category.
The redesigned store layout may debut as early as next week, although ifoAppleStore suggests that it may take several weeks for the transition to be completed due to staff retraining and deployment of updated signage and materials.
Top Rated Comments
(View all)39 months ago
Thats what they should have been doing since long time ago instead of making those childish ads.
They need to show why Macs are actually better instead of just saying it.
They need to show why Macs are actually better instead of just saying it.
39 months ago
hmmm... I have always enjoyed the way stores are laid out now (a bit chaotic at times, but overall good). I think a focus on the software might be harder to pull off (kind of like a genious bar for the masses), but will definitely help switchers out a lot.
39 months ago
They should definitely focus less on hardware... there isn't much hardware worth focusing on any more.
39 months ago
Am I the only one who read the headline as Apple stores will receive software that highlights facelifts?
39 months ago
While I agree the stores could use a facelift, I very much dislike the trend I am seeing here. Apple use to be about the software driving the hardware sales (I believe they have even said this on occasion). Now it seems like their focus is software, and they are just designing the hardware b/c they want more control over how the software works. I miss the hardware focus that gave us sturdy, reliable computers. Yes, software is important for that too, but I feel the hardware has been slipping with their change in focus.
39 months ago
It sounds like a good idea. The "Pro" vs. "Home" vs. "Music" etc; was kind of getting old; especially with iPhone/iPod's etc;. Nothing wrong with revamping the layout; it's actually fairly typical for retail to do this.
39 months ago
Hope this isn't a glimpse into the future of Apple licensing OS X for non-Apple hardware.
39 months ago
does anyone else wonder is this is an indication that apple thinks that it will lose in it's court action with Psystar? If they are forced to allow clones, a reinvention to focus on software would be a necessity.
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