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More Vendors Downsizing or Withdrawing from Macworld SF 2009?

AppleInsider claims that following Adobe's withdrawl from exhibiting at Macworld San Francisco, both Belkin and Seagate will also not be exhibiting. Belkin historically has been one of Macworld's biggest exhibitors.

The move is deemed especially surprising for Belkin, which has not only been one of Macworld Expo's largest exhibitors in the past but is believed to have already paid for its booth space this year, people aware of the situation say.

Meanwhile, Google is said to be downsizing their booth size as well as a couple of other unnamed vendors.

While the worsening economy is cited as the likely reason, much of the cost for the spaces have reportedly already been collected. Regardless, as a result, they expect Macworld 2009 to be a smaller show than last year. MacRumors, of course, will be present to provide coverage of the show. Apple is expected to introduce new products at the event which kicks off on January 5th, 2009.

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42 months ago
Too bad...

I guess either Apple will have to put on a great show and showing, or it will kind of flop over and not be all that big of a deal. The current rumors floating around don't sound like any huge announcements will be made as far as I'm aware. Maybe spec boosted iMac. It would be cool if they announced the new Mac Pros, but I think the entire redesigning/revamping of the Mac Mini line would make it a great show. I'm not in the market, but it is a great product and in my opinion shouldn't be cast aside. I'd also love the rest of the new Cinema Display line to be announced, assuming there is more to the line.
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42 months ago
Hard Economix all around...
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42 months ago
Apparently, trade shows are notoriously expensive because it's a closed market system (specific suppliers, contractors, unions, etc).

Take a look at this old blog post from 2005 by Paul at Rogue Amoeba. He noted that to rent a wastebasket was $19.50 per day with a $38 a day charge to empty it!

Macworld Editor Jason Snell even commented that a plate of cookies is $100.

I know Alex Lindsay (of Pixel Corps and MacBreak Weekly) has mentioned several times that you can't even set up your own table or chair because of the union contracts.

Others have said that you can't carry in your own boxes of materials.

http://www.rogueamoeba.com/utm/posts/Article/Airport-Economics-2005-12-15-18-00.html
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42 months ago
I think that we'll see this trend continue. It's very expensive for vendors to buy space, set up booths, and send people to trade shows. Also, the Web makes it much easier for companies to get the word about new products out than it was in the old days.

From Apple's perspective, it might make sense to get away from the high expectations generated every January. That would also make it easier for Steve Jobs to stop doing keynotes as Apple prepares for succession to a CEO with less showmanship.
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42 months ago
Meh, they'll probably all be at CES which is a much bigger show anyway.
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42 months ago
SF is a nightmare place to participate in a trade show. Everything from taxicabs to parking to hotels is outrageously expensive. Then you begin dealing with the highway robbers who run Moscone Center, and you soon realize your booth fees constitute a tiny fraction of the overall investment in having trade show presence. The unions are beyond larcenous. Even the smallest booth costs about $150 to have vacuumed, a ten-minute job! I once had a guy with a broom stop for a moment in front of my booth as he swept up after a show. He paused and grinned, "I make $100 an hour! God bless America!"

And a floor-sweeper made that kind of money because fools like me were willing to pay it.

Like printed catalogs, trade shows are rapidly becoming obsolete and even silly. As a promotional tool, they reach very few customers, so why bother? An exception would be technical society meetings or other specialized-market conferences where practically the whole global customer base can fit onto the show floor and attendance becomes a major perk for the customer. Shows like that are staged in destination cities like Frisco. It makes far less sense for companies like Belkin to do something of the sort in a broadly horizontal market with millions of customers. Hats off to Belkin for their common sense and the courage to act on it.
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42 months ago
Will Apple even be at Macworld this year? I can't believe that all these companies are dropping out.
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42 months ago
Just conduct the show online, its would be cheaper for Apple and Company. Trade Shows are history and this downturn will only garner more reasoning.

Will Apple even be at Macworld this year? I can't believe that all these companies are dropping out.


Been to quite a few trade shows back in the late 90's, don't see what the fuss is all about. The keynote should be available online and hopefully in real-time in the near future.
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42 months ago

Too bad...

I guess either Apple will have to put on a great show and showing, or it will kind of flop over and not be all that big of a deal. The current rumors floating around don't sound like any huge announcements will be made as far as I'm aware. Maybe spec boosted iMac. It would be cool if they announced the new Mac Pros, but I think the entire redesigning/revamping of the Mac Mini line would make it a great show. I'm not in the market, but it is a great product and in my opinion shouldn't be cast aside. I'd also love the rest of the new Cinema Display line to be announced, assuming there is more to the line.


hey its a weird concept mac computers at macworld what a concept :rolleyes:
cant wait for new imacs :)
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42 months ago
Ok so new products... I'm still hoping for my dream, a MacBook touch! But for some reson I feel like it won't be this year. I would also love to see an Apple TV that can record TV. It would be more than awesome! I would finally buy one! And last product I've always hope for is an Apple Television, like the screen. With the Apple interface, it would be more than gorgeous!!

Anyways, I can't wait to see what's next (new products). If there isn't any new products, I'm gonna buy the new MacBook for school cause my MacBook Pro is way to heavy for school. But I want a MacBook touch so badddd!!
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