During yesterday's conference call, Apple revealed that iPhone was responsible for 39% of the company's revenues in Q4 2008. Due to Apple's decision to report iPhone earnings as subscription revenue over 24 months, however, these numbers are not reflected in the $1.14 billion net profit and $7.9 billion in revenue reported yesterday. If they had been included, this would represent an additional $3.8 billion in revenue and an additional $1.3 billion in net income.
As noted by many, the size of this number is remarkable for a product that has been on the market for only 15 months. Steve Jobs highlighted the significance of the numbers by putting Apple's iPhone sales into perspective:
- Apple sold more iPhones than RIM sold Blackberries in Q4 2008 - In terms of revenue, Apple is now #3 amongst mobile phone vendors behind Nokia and Samsung and beating out Sony Ericsson which falls at #4.
When questioned about Apple's plans for the future in face of increasing iPhone competition, Jobs suggested that they would continue to aggressively price the iPhone and make ongoing improvements:
Well, I think we have to be the best and I think we have to not leave a price umbrella underneath us, and we are working very hard to fulfill both of those goals.
Thursday November 5, 2026 12:59 am PST by Tim Hardwick
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models.
The following new products will be available from today:
iPad mini with OLED display and A20 Pro chip
iMac with M6 chip
14-inch MacBook Pro with M6 chip
14-inch MacBook Pro with OLED touchscreen
16-inch MacBook Pro with OLED...
Thursday November 5, 2026 4:22 pm PST by Juli Clover
Apple is sending email surveys to some iPhone Duo buyers to get feedback on display size, crease, under-display camera, and other features.
The first question asks why the buyer chose the iPhone Duo now, with answers like "I wanted to try Apple's first foldable," "It was an impulse purchase," and "I expect smartphone prices to increase."
Other questions ask about the size of the iPhone...
Apple plans to merge the iPhone's Action button with the Camera Control starting next year, according to the leaker known as "Instant Digital."
In a new post on Weibo, the leaker claimed that a single press of the combined button would open the camera, while a long press would trigger the function assigned to the Action button. They explicitly clarified that the dedicated Action button would ...
