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Apple 2Q 2008 SEC Filing: Strong Laptop, Desktop, Retail Performance

Apple yesterday filed its quarterly 10Q statement with the SEC. While the company had highlighted its fiscal performance in its conference call on April 23rd, the SEC filing provides a more granular view into the performance of various Apple products and initiatives.

Apple's retail performance was particularly impressive, gaining the company 74% more sales than the year ago quarter.

Strong Mac sales were shown to be based on both portable and desktop sales. 856,000 desktops and 1,433,000 laptops were sold representing 37% and 61% unit growth, respectively.

The increases in Mac net sales and unit sales were driven primarily by sales of the new MacBook Air, introduced in January 2008, and higher sales of the iMac and other Mac portable systems. The Mac unit growth rate of 51% and 48% in the second quarter of 2008 and the first six months of 2008, respectively, exceeded the estimated growth rate of the overall personal computer industry during those timeframes reflecting strong customer demand for the Companys Mac products.


Raw Data: Apple 10Q for Q2 2008 (pdf)

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49 months ago
Way to go Apple! :)
Rating: 0 Positives / 0 Negatives
49 months ago
*Flame suit on.
Just to quote a few people on this forums.
Apple sucks, everybody hates them, nobody will buy that crap, it's obvious they are worse than other brands, every user hates their display, nobody likes the glossy screen and blah blah blah.

It's amazing how good Apple is doing since everybody hates them and thinks their product suck...
:D:D:D

Good stuff :)
Rating: 0 Positives / 0 Negatives
49 months ago

*Flame suit on.

...

It's amazing how good Apple is doing since everybody hates them and thinks their product suck...
:D:D:D

Good stuff :)


Haha. It's so true. Apple just sucks don't they? That's why and I thousands others shuck out thousands of dollars for their products
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49 months ago


Strong Mac sales were shown to be based on both portable and desktop sales. 856,000 desktops and 1,433,000 laptops were sold representing 37% and 61% unit growth, respectively.


It figures that Apples notebooks outsell their desktops. The notebooks use a good mainstream design. By this I means a hinged cover that contains an LCD monitor and the closed cover protects the keyboard.

But look at the slower selling desktop lineup. Just goofy stuff like a "way small" and "all in one" and a "way expensive". Just think how many more desk top computers Apple could sell if they had even just one "not-goofy" machine.
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49 months ago
Long long ago in a galaxy far away, there was a saying that was held to be TRUTH: "No one was ever fired for buying IBM products."

Since then the MIS-management people that held dear to that TRUTH have retired or other wise gone out to pasture along with their toadies who merely upgraded the TRUTH to include MicroSoft.

Now a new day has dawned and a new movement is upon the land; the old TRUTH has become questioned and tested and found wanting. Captive minds locked away in the dark since 1984 have stumbled into the light 24 years late and see TRUTH for the first time.

;)
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49 months ago

It figures that Apples notebooks outsell their desktops. The notebooks use a good mainstream design. By this I means a hinged cover that contains an LCD monitor and the closed cover protects the keyboard.

But look at the slower selling desktop lineup. Just goofy stuff like a "way small" and "all in one" and a "way expensive". Just think how many more desk top computers Apple could sell if they had even just one "not-goofy" machine.


Yep, that's why the report also mentions how well the iMac is selling. :rolleyes:
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49 months ago
Macbook Air was a complete failure as many people on here suspected ;) It doesn't even have ethernet or DVD, who the hell was gonna buy that ridiculous device, what were Apple thinking.
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49 months ago

Macbook Air was a complete failure as many people on here suspected ;)


it's is not a failure at all, it's just a different product for a different market.

Ries
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49 months ago
I want to know how much profit they earn on each MBA sold.
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49 months ago

it's is not a failure at all, it's just a different product for a different market.

Ries


i was being sarcastic
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