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Buyers Outlook for 2008-2009. Penryn iMacs Soon, Nehalem in 2009

The Buyer's Guide has a been an important part of MacRumors for many years now.

The basic reason why the Buyer's Guide exists is to prevent someone from buying at the wrong time of the upgrade cycle. Apple updates their products in a very consistent manner. A Mac comes out at a certain price with certain features. The price and features of that particular Mac stay exactly the same throughout the lifespan of the product. So, if a customer buys on Day #1, they are getting the fastest/newest technology for the dollar. The problem, however, is that 8 months later, on the day prior to its refresh, that Mac costs the exact same money, but contains 8 month old technology.

Before the move to Intel this trend could be even more striking, as the PowerPC updates were especially secretive and we had no roadmap for future PowerPC processors. Instead, one day Apple would announce "new Macs," and anyone who just bought a Mac would curse their luck. Of course, the Buyer's Guide combined with the most recent rumors helped prevent that.

Since the move to Intel, however, the dynamics have changed a bit. First, we know what's coming 1-2 years in advance. Intel is very open about their plans, and we know that Apple will use their newest processors within a reasonable timeframe. Second, we've even heard rumors that Apple has even been forced to update their Macs ahead of what might be considered the "natural" refresh cycle in order to keep up with Intel's aggressive pace. These changes have caused some interesting side effects.Minor Updates, Buy Old Models?

The release of the newest MacBooks and MacBook Pros in February brought only minor changes to Apple's notebooks. The move to Penryn-based processors offered slight battery-life improvements, but little in speed gains.

In fact, the MacBook upgrade came as a bit of surprise since it had just been updated 3 months earlier. Rumors suggested that this unexpected update was due to Intel's aggressive phase-out of the previous generation Merom processors. But what this meant is that it was suddenly not very compelling to get the latest MacBook. Many readers may have been swayed by discounts on the previous generation MacBooks or MacBook Pros that had similar performance, but with a substantial "closeout" discount.

As we await the Penryn revisions for the iMac, readers should be aware that Penryn's reduced power consumption will not be particularly beneficial to desktop computers. Unless Apple adds other compelling features to the next iMac revision, readers may want to pause a moment before reflexively ordering the newest Mac.

Major Updates Ahead, To Wait Or Not?

For the first time since Apple has adopted Intel processors, we are approaching a major jump forward in processor technology with Nehalem processors. Nehalem represents an overhaul of Intel's processor technology. Arstechnica provides a technical overview of the upcoming processor, but the bottom line is it offers major improvements to several existing bottlenecks.

Nehalem, however, won't be ready for use in a Mac until early 2009. As a result, we can't recommend delaying all upgrades until then, but for those with more flexible upgrade plans, it may be worth the wait.

Meanwhile, potential buyers will be tempted mid-year with updates to the Penryn processors that will accompany the Montevina launch. These incremental increases in Processor and Front Side Bus speeds could also accompany major design changes to Apple's notebooks.

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50 months ago
Good insight and article, as I'm in the market for a new Mac towards the end of the year it's also very helpful. Thanks. :)
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50 months ago
Interesting article that doesn't actually say anyhing. How about some dates on Intel's roadmap?
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50 months ago

Interesting article that doesn't actually say anyhing. How about some dates on Intel's roadmap?


Montevina, Penryn speedbump: Mid year (June-ish)
Nehalem (for desktop and laptop): early 2009.

arn
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50 months ago

The problem, however, is that 8 months later, on the day prior to its refresh, that Mac costs the exact same money,


I really miss Apple's older approach. I've complained about this a few times here on this very site that Apple appears to be shifting into an update cycle for its consumer machines that is closer to 1 year. IMO, that seriously sucks. They used to do updates, price drops, or spec bumps every 4-5 months (and sometimes sooner than that) which was great. I don't understand why they now carry the same iMac, with the same specs, for almost a full year without lowering the price. There really is no excuse for that and it's a disappointing practice, especially considering how rapidly things change. If Apple is going to stretch their updates out longer, they really need to adjust the prices along the way as the components inside become not only less expensive, but less powerful relative to whatever has come along since.
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50 months ago
I thought the Penryn processors had the new SSE4 instruction set which Apple was rumored to take advantage of in a Leopard update that was supposed to substantially boost the speed of the OS?
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50 months ago
heard this one before....
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50 months ago

I thought the Penryn processors had the new SSE4 instruction set which Apple was rumored to take advantage of in a Leopard update that was supposed to substantially boost the speed of the OS?


It has SSE4, but there's no reason to think that Apple will be able to use it to boost the OS.

arn
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50 months ago

Montevina, Penryn speedbump: Mid year (June-ish)
Nehalem (for desktop and laptop): early 2009.

arn


so is MacRumors stating that the iMac will not see penryn updates until June? if so, why would Apple wait so long after the MacBooks to update to the same chip?
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50 months ago
yes kinda dissapointing that the prices never change...
even if u buy it one day before the update it.

are there any other companies out there which handle it the same way?
i guess no or not much
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50 months ago

Unless Apple adds other compelling features to the next iMac revision, readers may want to pause a moment before reflexively ordering the newest Mac.


That's a good point actually. At least with the latest MBP's we got the Multi-Touch trackpad and slightly better battery life but what else could we expect from the forthcoming iMac Penryn revisions? It seems too early for either a new design or new feautures along the lines of an "iMac Touch". New graphics card would be nice though ... :D

Nehalem, however, won't be ready for use in a Mac until early 2009.


I can imagine this being a real dilemma for some people contemplating a MBP. I'm sure for most people, a soon to come redesign of the MBP's is all they're waiting for to make their purchase. But the more hardcore "technology victims" may be prepared to hold on for longer if a much faster model is coming only 6 months after the Summer. (Although by then rumors of yet another amazing new model may have surfaced and they'll just keep waiting and waiting ...)

If Apple is going to stretch their updates out longer, they really need to adjust the prices along the way as the components inside become not only less expensive, but less powerful relative to whatever has come along since.


I can understand that point but you have to remember that, compared to PC's, Macs don't fall as much or as rapidly in price. So if you time it right you can sell before an update and not lose as much as you may think. It's not perfect I know but better than having a PC which can become worthless very, very quickly (cue jokes from unscrupulous members about PC's being useless as soon as you buy them ... ;)).
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