Apple Pulls out of NAB 2008
Macenstein reports that Apple has decided not to exhibit at the 2008 National Association of Broadcasters conference which takes place from April 11-17 in Las Vegas, NV.
The news follows an earlier announcement by Avid that they would also not be exhibiting at this year's NAB conference. We'd heard rumors that Apple would be pulling out of NAB and that the reason was primarily motived by the high cost of exhibiting.
In 2007, Apple even held a special event at NAB, announcing a number of updates to their professional video applications.
"Apple is participating in fewer trade shows this year," said Anuj Nayar, senior manager of PR at Apple. "Often there are better ways to reach our customers. The increasing popularity of our retail stores and Apple.com Web site allows us to directly reach more than 100 million customers around the world in innovative new ways."
The news follows an earlier announcement by Avid that they would also not be exhibiting at this year's NAB conference. We'd heard rumors that Apple would be pulling out of NAB and that the reason was primarily motived by the high cost of exhibiting.
In 2007, Apple even held a special event at NAB, announcing a number of updates to their professional video applications.
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52 months ago
Apple has historically released new products at NAB such as Final Cut Studio (April 2007) and the first 17-inch MacBook Pro (April 2006). I wonder if this means that products Apple usually releases at NAB will be released earlier (hopefully not later! :confused:)
52 months ago
So , I guess there'll be a separate event to announce new ACD's.
And Aperture 2.0...
52 months ago
interesting - apple were conspicuous by their absence from the Broadcast Live/Video Forum 08 in London earlier this month too.
Avid had a fairly pathetic stand there too.
Avid had a fairly pathetic stand there too.
52 months ago
And Aperture 2.0...
Ahh...you're right. I wonder if there'll be updates to Final Cut Studio 2 then?
I'm thinking better use of SSE4 instructions.
52 months ago
And Aperture 2.0...
Aperture doesn't belong at NAB. You should see something about Aperture at Photokina.
This news is disappointing to those waiting for Blu-ray support. Apparently, no Final Cut Studio 2.5 announcement this year.
The question for Apple is what the hell is going on with DVD Studio? Where's DVD Studio Pro 4.5 or 5? Blu-ray authoring support? I suppose Final Cut Server is vaporware?
52 months ago
I wasn't expecting new FCP / Studio but I was hoping to see that rumored high end edit station (FCP Extreme) from Apple. No show at NAB just means they don't have any new products for broadcasting/video/film market. :(
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