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Gartner: Apple To Double Its Market-share By 2011

In possibly one of the more ambitious outlooks for Mac market-share increases, Gartner is forecasting that Apple will double its market-share in the US and Western Europe by 2011. The reason for the dramatic increase is said to be two-fold: Apple continues to do well in its Macintosh unit and competitors aren't meeting Apple's competitive pressure.

Apple is challenging its competitors with software integration that provides ease of use and flexibility; continuous and more frequent innovation in hardware and software; and an ecosystem that focuses on interoperability across multiple devices (such as iPod and iMac cross-selling).


Gartner also predicts that by 2012, 50% of traveling workers will use devices other than notebooks. Gartner cites new "Internet-centric pocketable devices at the sub-$400 level" as a primary threat to the notebook in this arena. Notably, the iPhone fits this description.

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53 months ago
12% by 2011?...mmm, dont think so.
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53 months ago
If you consider the 8% stat as "real" people using Macs today, then 12% sounds reasonable 2011. Let's go for the slow and steady. Vista is no threat. We have time.
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53 months ago
I would hope for more, although I know it's unlikely. Not that I'm the biggest Apple fan (although I have a Macbook and iPhone)... it's just that a competitive marketplace is very good for the consumer. Some large companies (who I shall not name, but have 90+% of the market) have played the lock-in game too long. It's time they put the money, that which they all-but-force from the pockets of their customers, to good use. And competitive pressures will force that to happen, and I applaud Apple for continually making a larger dent in the market.
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53 months ago
i think this is a fair assumption, 3 years ago, i knew 2 people who used macs, now, i know 8, still not many but just in my circle of friends thats pretty extreme growth, and 6 of those 8 are in the intel era.

i can see iPod sales tailing off over the next few years, unless people are seeking replacements for damaged/small capacity iPods.
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53 months ago
Who would have thought a few years back that Apple would ever have 12% market share.
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53 months ago
I would absolutely love to see :apple: gain more market share...it's good for the competition!

i don't want to hate Micro$oft :rolleyes:


i can see iPod sales tailing off over the next few years, unless people are seeking replacements for damaged/small capacity iPods.


i disagree. The market will keep refreshing itself. The iPod buyers of 2 years from now will be graduating from elementary school in June
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53 months ago
I can't imagine primarily using something on the go such as an iPhone, I love them, but for me there is no replacement for a laptop...I guess I'm just not a huge fan of doing any sort of work on such a small screen. I really don't see that part coming true though. Maybe 12" notebooks, but nothing smaller.
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53 months ago
we will see a boom in mac users down the road when the young iPod generation starts buying their own computers they go with what's hip, what's familiar and that's apple.
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53 months ago
I've said in before and I'll say again...

There's a tipping point.

Once Apple reaches a certain market share, then its adoption rate will suddenly sky rocket. One of the reasons why more people haven't seriously considered Macs in the past is simply because not enough other people were using them either. Personal users didn't use it because they were unfamiliar with it. When new users were set up in the computing world they got a PC because the person setting them up wanted them to easily fit in to the rest of the computing world. Managers in charge of buying decisions always bought MS Windows because that's what everyone else used, and no one every gets fired for buying the dominant technology even if it's not really the best technology for the job. Etc etc.

But once Apple's market share reaches a critical mass, all those factors will cease to be, and then over the span of maybe a year or two you'll see Apple's market share growth explode.
Rating: 0 Positives / 0 Negatives
53 months ago

I've said in before and I'll say again...

There's a tipping point.

Once Apple reaches a certain market share, then its adoption rate will suddenly sky rocket. One of the reasons why more people haven't seriously considered Macs in the past is simply because not enough other people were using them either. Personal users didn't use it because they were unfamiliar with it. When new users were set up in the computing world they got a PC because the person setting them up wanted them to easily fit in to the rest of the computing world. Managers in charge of buying decisions always bought MS Windows because that's what everyone else used, and no one every gets fired for buying the dominant technology even if it's not really the best technology for the job. Etc etc.

But once Apple's market share reaches a critical mass, all those factors will cease to be, and then over the span of maybe a year or two you'll see Apple's market share growth explode.


Good point. There's a lot of truth in your statement. I can see how that would factor in!
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