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'Don't Give Up on Vista' Web Ad

Several readers have noted a new web-only advertisement from Apple that has appeared on a number of sites, including News.com, Engadget.com, and PCMag.com.

The Apple advertisement features "Mac" and "PC" as played by Justin Long and John Hodgman in a web ad composed of two separate components. The first is a traditional 720x90 pixel horizontal leaderboard at the top of the page as well as a large vertical rectangle on the right side of the page featuring the actors.



The Flash-based ad allows the visitor to play the ad in its entirety with audio. A full video capture of the advertisement is mirrored here.

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55 months ago
I see it on Engadget on every single page there, as well as some pages of PC Magazine. It's a two-piece ad, with a banner on top that has an old fashioned light-bulbs-on-wood sign with a cord coming off the end that starts off with all the bulbs off reading "DON'T GIVE UP ON VISTA", and a second piece on the right hand side of the page lower, with PC holding a big red button connected to the cord (running toward the top banner, obviously,) and they talk about how people shouldn't give up on Vista; PC hits the button, and just the words "GIVE UP" light up. Then he hits it again, and "ON VISTA" also lights up. Then they go back and forth about the sign, PC hitting the button repeatedly, and "DON'T" never lights up, although the other words flick on and off at various intervals.

edit: attached a screenshot of the ad. Yes, I'm reading a PC Mag article about an early-touted Windows Vista feature that isn't really available yet. Ah, the irony.
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55 months ago
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55 months ago

It's a two-piece ad, with a banner on top

I had to watch the ad (at Engadget) twice, only got it after reading this thread. My eyes completely missed the banner at the top of the page, I'm so used to ignoring them.
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55 months ago

I had to watch the ad (at Engadget) twice, only got it after reading this thread. My eyes completely missed the banner at the top of the page, I'm so used to ignoring them.


heh, yeah. I had my banner-ad-blocker turned on the first time, which made the top one completely disappear, and the 'main' one got put on the left-side of the page, OVER the body of the article. That had me going "what the.?.?.?" so I turned off my ad-blocker to figure out what was going on.
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55 months ago
LOL! Thats pretty clever. :D
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55 months ago
Coolest Mac Vs. PC ad :)

I like it a lot!

F
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55 months ago
LOVE IT, I gave up on XP
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55 months ago
I don't think new ads belong on the main page. Who cares about the ads? I sure don't.
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55 months ago
I laughed, that's pretty original! :D
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55 months ago
I watched the ad and completely missed the banner at the top.

Having had it pointed out I have to say that is one of the most innovative ways to use the two ad banners on the page.

It's very, very funny.

Pity iPhone users won't be able to see it :p
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