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'Netflix' Articles

Analyst Survey Suggests Most Netflix Users Don't Plan to Subscribe to Apple TV+

Three-quarters of Netflix subscribers have no intention of subscribing to either Apple TV+ or Disney+ when they launch next month, according to surveys conducted by Piper Jaffray (via CNBC). According to the investment banker's survey of 1,500 Netflix subscribers, roughly 75 percent don't intend to subscribe to the upcoming rival streaming services, although those who do subscribe to ‌Apple TV‌+ or Disney+ also expect to keep their Netflix subscription going. "Our survey suggests that the majority (~75%) of Netflix subscribers do not intend to subscribe to either Disney+ or ‌Apple TV‌+. For those that do expect to use one of these offerings, the vast majority expect to also maintain their Netflix subscription," Piper Jaffray analyst Michael Olson said. "Most existing Netflix subscribers appear to be trending towards multiple streaming video subscriptions, especially as many continue to reduce their spend on traditional TV offerings," Olson said.The survey should provide some comfort for Netflix investors following news of slowing subscriber growth over the last three months, along with fears about the effect that the new streaming competition will have on the company's stock price. As CNBC's Michael Bloom notes, optimistic forecasts for Netflix were nearly universal on Wall Street as recently as July, but Netflix stock has since dropped nearly 30 percent and effectively wiped out its 2019 gains. Amid the challenges, Netflix has been looking at new marketing strategies to help fend off its upcoming rivals. For example, the streaming leader has been offering

Netflix CEO Says Apple TV+ and Disney+ Will Create 'A Whole New World' of 'Tough Competition'

Netflix CEO Reed Hastings recently discussed what he thinks about the upcoming launch of new rivals Apple TV+ and Disney+, as well as Netflix's plans to retain subscriber interest after their launches (via Variety). According to Hastings, "it's a whole new world starting in November," referring to the November 1 launch of ‌Apple TV‌+ and November 12 launch of Disney+. The CEO said that it will be "tough competition" for Netflix, but the company will continue on course with its core strategy of offering bingeable TV shows and movies. This means that Netflix isn't planning on trialing drastically different content types, like Amazon Prime Video is with live sports, or experimenting with different release models. “While we’ve been competing with many people in the last decade, it’s a whole new world starting in November…between Apple launching and Disney launching, and of course Amazon’s ramping up,” said Hastings, who also cited NBCUniversal’s coming Peacock service. “It’ll be tough competition. Direct-to-consumer [customers] will have a lot of choice.” There are now numerous standalone streaming services that vie for customer attention, including Netflix, Hulu, Amazon Prime Video, HBO Now, the upcoming HBO Max, CBS All Access, the upcoming NBC Peacock, Shudder, and many more. ‌Apple TV‌+ will launch November 1 with a handful of exclusive TV shows, including "The Morning Show," "Dickinson," "See," and "For All Mankind." Apple is making the service free for a full year for anyone who purchases an iPhone, iPad, ‌Apple TV‌, iPod Touch, or Mac. ‌Apple TV‌+ will cost

Netflix Tests Human Curated 'Collections' Feature on iOS

Netflix is testing a human curated discovery feature on iOS called "Collections" that surfaces TV shows and movies the user might be interested to watch (via TechCrunch). Collections in Netflix for iOS Netflix says the content is curated by experts on its creative teams and that the collections are organized according to similar factors, such as genre, tone, story line, and character traits. For users who opted into the test, the Collections option appears at the top-right of the Netflix app's homepage. Some collections currently showing up have names like "Let's Keep It Light," "Dark & Devious TV Shows," "Prizewinning Movie Picks," "Watch, Gasp, Repeat," and "Women Who Rule the Screen." If a particular collection interests you, you can tap a Follow button and get updates when new TV shows and movies are added. Netflix Collections is your new way of finding what you want to watch, fast. pic.twitter.com/kKfciBWCg4— Jeff Higgins Likes Umbrella Beach Drinks (@ItsJeffHiggins) 23 August 2019 The human-led curation feature, first spotted by Jeff Higgins on Twitter, is a change of direction for Netflix's recommendations system, which typically selects content algorithmically based on the user's viewing history. When asked about the feature, Netflix told TechCrunch: "We're always looking for new ways to connect our fans with titles we think they'll love, so we're testing out a new way to curate Netflix titles into collections on the Netflix iOS app. Our tests generally vary in how long they run for and in which countries they run in, and they may or may not

Netflix Adds 'Latest' Section to Show Everything That's New and Coming Soon

Netflix today introduced a new "Latest" section to its service, which is designed to highlight newly released titles and movies and TV shows that are coming soon. According to Variety, the "Latest" section focuses specifically on just released titles, movies and TV shows coming in the current week, and movies and TV shows coming in the week after. Upcoming titles are teased with a trailer, and Netflix users can opt to be reminded when a particular TV show or movie becomes available on the service. Netflix plans to update "Latest" multiple times a day, with content personalized for each Netflix user. This appears to be separate from the New Releases and Trending sections that Netflix offers, as it also includes upcoming content. The new section is accessible via the Netflix app sidebar and has started rolling out on Smart TVs, streaming devices, and game consoles as of

Netflix Tests Pop-Out Picture-in-Picture Player on Desktop

Netflix is testing a new pop-out picture-in-picture feature that's designed to let Netflix users watch videos in a small floating box that hovers above other applications, reports Engadget. The pop-out player allows users to click a small icon at the bottom of the screen. Once the pop-out window appears, it can be resized and positioned anywhere on a computer's display. Image via Engadget The pop-out player is designed to stay on top of whatever else you're doing on your computer, and it can be closed by clicking the X in the player, choosing Back to Browse, or closing the Netflix tab. Subtitles are not currently supported in the pop-out browser. Netflix appears to be testing the feature with a limited number of users at the current time, and Netflix has yet to announce the feature. Netflix did confirm to Engadget that the pop-out player is "only a test" in an image, so it's not clear when and if the player will roll out to additional

Netflix Testing 'Extras' Tab in Mobile App With Feed of Photos and Videos Similar to Instagram

Netflix is testing a new feature in its mobile apps for iOS and Android, which aggregates trailers and photos for its various shows and movies in a feed that looks very similar to Instagram. A Netflix spokesperson confirmed the test in an email seen by Variety. Image by Janko Roettgers via Variety For the users in the test, they will see a new tab on the mobile Netflix app called "Extras." In this tab, users can scroll vertically to see new posts about Netflix originals like Stranger Things, Chambers, and See You Yesterday. Videos in the feed play automatically (without sound), and image galleries can be scrolled horizontally, just like on Instagram. Posts in the Extras feed include options to share the content with friends, add the film or TV show to your Netflix list, and even remind you when the content launches if it's not out yet. Netflix said that this is all a way to "help fans connect more deeply with the titles they love." Netflix has been inspired by other social media platforms in the past, last year updating its mobile apps with Stories-like "preview" bubbles that users can tap through to watch vertical trailers of Netflix originals. You can even post directly to Instagram Stories from Netflix thanks to a new integration that launched earlier this year. But, like with any test, Netflix warned that the new Extras tab may not launch to everyone and could be

Netflix Gains High-Quality Audio

Netflix today announced a new feature for its streaming TV and movie service, high-quality audio, which Netflix says takes its sound quality "to another level." High-quality audio is designed to provide audio that more closely matches with what creators hear in the studio, resulting in a "richer, more intense experience." Netflix's audio bitrate now goes up to 640 kb/s on devices supporting 5.1 surround sound and 768 kb/s for devices that support Dolby Atmos. For the improved Dolby Atmos sound, a Netflix Premium subscription is required.Most TV devices that support 5.1 or Dolby Atmos are capable of receiving better sound. Depending on your device and bandwidth capabilities, the bitrate you receive may vary: 5.1: From 192 kbps (good) up to 640 kbps (great/perceptually transparent) Dolby Atmos: From 448 kbps up to 768 kbps (Dolby Atmos is available for members subscribed to the Premium plan)For those with bandwidth or device limitations, the high-quality audio feature is adaptive, so it will provide the best possible audio to match your device or connection's capabilities. Netflix says its new bitrates will "evolve over time" as its encoding techniques get more

Netflix Testing 'Random Episode' Button for the Times When You Can't Decide What to Watch

Netflix has begun testing a new feature on mobile that allows select users to "Play a Popular Episode" of certain TV shows, without having to scroll through and pick which one they want to watch. As spotted by Android Police, the test only appears to be on the Android app as of now. Images via Android Police Additionally, users have noticed that in the playback controls of a TV show, there is a new "Random Episode" button. With this feature you would be able to shuffle around within the TV show you're already watching, which would be useful for people who watch their favorite shows repeatedly and don't necessarily need to see everything in order. As with all tests, it's unclear if Netflix will ever launch these features to a wide audience on both Android and iOS devices, or other platforms. If you're on Android, the random episode test is on v7.6.0 build 19 34157 of the Netflix Android app. Netflix will be gaining competition in the streaming market later this year when Apple TV+ and Disney+ launch, but the company has said that it isn't worried about these launches because of the "differing nature" of the content on offer. The company is also ramping up original content production, which means a price hike to $12.99/month for the popular HD streaming plan for all users beginning in

Netflix Not Concerned With New Streaming Services Coming From Apple and Disney

Netflix isn't worried about the upcoming Disney+ and Apple TV+ streaming services from Disney and Apple, respectively, the company said today in its Q1 2019 earnings report. [PDF] In the document, Netflix says that it's "excited" to compete with Apple and Disney, and that it does not feel that the new services will affect Netflix's growth because of the "differing nature" of the content offerings. Netflix says all streaming services will continue to grow as the market transitions away from the traditional cable viewing.Recently, Apple and Disney each unveiled their direct-to-consumer subscription video services. Both companies are world class consumer brands and we're excited to compete; the clear beneficiaries will be content creators and consumers who will reap the rewards of many companies vying to provide a great video experience for audiences. We don't anticipate that these new entrants will materially affect our growth because the transition from linear to on demand entertainment is so massive ​and because of the differing nature of our content offerings​. We believe we'll all continue to grow as we each invest more in content and improve our service and as consumers continue to migrate away from linear viewing (similar to how US cable networks collectively grew for years as viewing shifted from broadcast networks during the 1980s and 1990s).According to Netflix, there is "vast demand" for watching "great TV and movies," with Netflix satisfying only a small portion of the demand. Netflix says that its streaming hours in the United States represent roughly

Netflix Warning Grandfathered Customers About Monthly Price Hike Coming in May

In January, Netflix announced that it was raising the prices for all of its subscription tiers, making the popular "Standard" tier increase from $10.99/month to $12.99/month. This change took effect immediately for new customers signing up for Netflix, while existing customers were grandfathered into their prices for a limited time. That time is now almost up, as Netflix has begun emailing grandfathered customers on the day of their subscription renewal, warning them that their monthly subscription cost will be going up in May. A warning will also appear within the Netflix mobile app. This change affects all tiers: the cheap "Basic" tier will rise from $7.99 to $8.99/month, the popular HD "Standard" tier will rise from $10.99 to $12.99/month, and the 4K "Premium" tier will rise from $13.99 to $15.99/month. In the email, Netflix says that this price hike is required to improve the service so that subscribers can have "even more" TV shows and movies to enjoy. Netflix has been quickly increasing the amount of original content on its service as third parties remove their films and TV shows and create their own streaming platforms, like Disney has done for its upcoming service Disney+. In order to fund all of the original productions, subscription costs have now increased for all Netflix users. We hope you have been enjoying your Netflix membership. We are writing to let you know about an upcoming change. Your monthly price is increasing to $12.99 on Thursday, May 9th 2019. Why? We’re hard at work improving Netflix so that you can have even more great TV shows and

Netflix App for iOS No Longer Supports AirPlay Because of 'Technical Limitations' [Updated With Netflix Statement]

The Netflix app for iPhone and iPad no longer appears to support AirPlay, based on an updated support document found on the Netflix website. According to Netflix, ‌AirPlay‌ is no longer supported on ‌iPhone‌, ‌iPad‌, or iPod touch due to "technical limitations." There are no details from Netflix on what those technical limitations might be. Several MacRumors readers have attempted to use ‌AirPlay‌ with the Netflix app over the course of the last few days and have run into issues doing so from the Netflix app. ‌AirPlay‌ can still be initiated using the Control Center on an iOS device, but when attempting to test the feature, we were unable to get Netflix content to play and received an error message. It's not clear why ‌AirPlay‌ support has been removed from the Netflix app. The feature has been available since 2013 and it was working up until this week. Netflix apps are available on the Apple TV, consoles, smart TVs, iOS devices, and more, so there's not a real need to use ‌AirPlay‌ to watch Netflix content, but there were instances where it was convenient to use. Netflix has in recent months been making efforts to better protect its content. In December, Netflix stopped allowing customers to sign up for Netflix within the iOS app, and Netflix has never opted to participate in Apple's TV app, making it unavailable in the "Up Next" feature of Watch Now. Netflix CEO Reed Hastings recently confirmed that Netflix had no plans to be a part of Apple's TV plans and said that Netflix isn't interested in offering its content in alternate ways. "We want to

Netflix CEO Confirms Netflix Won't Be Part of Apple's Upcoming Video Service

Apple is set to unveil its long-rumored TV service next Monday, and ahead of the event, Netflix has confirmed that it won't be participating in Apple's streaming offering. At a briefing at the company's headquarters in Hollywood, Netflix CEO Reed Hastings said that while Apple is a "great company," Netflix isn't interested in offering its content on other platforms. "We want to have people watch our shows on our services," he said, according to Recode. Netflix has never embraced Apple TV features like "Up Next" designed to allow ‌Apple TV‌ users to see all of their watched TV shows at a glance, so it's no surprise to hear that Netflix does not plan to offer its content through Apple's upcoming streaming service. Set to be launched next week, Apple's TV offering will feature both its original content and add-on content from other cable providers like Showtime and HBO. Apple will allow customers to sign up for subscriptions to third-party services like HBO right within the TV app, which will serve as Apple's TV content hub. Apple's video hub will be similar to what Amazon offers through its Prime Video app. Amazon provides original TV shows along with options to subscribe to premium content through a Channels feature. In response to a question about how Netflix will compete with Apple and Amazon going forward, Hastings said the company will do so "with difficulty," though he pointed out that Netflix has already been competing with Amazon for years. "You do your best job when you have great competitors," he said, before admitting that the increased

Netflix 'Doubling Down' on Interactive TV Shows, Unclear if Any Will Be Available on Apple TV

Netflix plans to output even more interactive television shows similar to the Black Mirror episode "Bandersnatch", but it's unclear as of now if any of these will work on the Apple TV. Netflix vice president of product Todd Yellin announced the company's intent to make more interactive content at a conference in Mumbai today (via Variety). These shows, and potentially movies, will extend beyond the science fiction setting of Black Mirror and could even include romances, comedies, and more, where the audience gets to choose the outcome. Yellin said that the output of these stories will increase over the next two years. “[Bandersnatch] is a huge hit here in India, it’s a huge hit around the world, and we realized, wow, interactive storytelling is something we want to bet more on,” Yellin said. “We’re doubling down on that. So expect over the next year or two, to see more interactive storytelling. And it won’t necessarily be science fiction, or it won’t necessarily be dark. It could be a wacky comedy. It could be a romance, where the audience gets to choose, should she go out with him or him.” When "Bandersnatch" released in December 2018, Apple device users had to watch the episode on an iPhone, iPad, or web browser to get the full experience. When selected on the Netflix ‌Apple TV‌ app, a brief apology video would play and point users toward the correct device with which they could watch the episode. Despite being unavailable on ‌Apple TV‌, "Bandersnatch" can be viewed on TV streaming devices like Amazon Fire TV, Roku, and Android TV. Netflix has launched

Netflix Launches 'Smart Downloads' for Streamlined Access to Offline Content

Netflix today announced the launch of a new Smart Downloads feature that's designed to streamline the process of downloading content for offline viewing. With Smart Downloads, when you finish viewing an episode of a TV show that you've downloaded, Netflix will delete it and then automatically download the next episode. Smart Downloads is designed to download content only when you're connected to Wi-Fi so it's not using your cellular data plan. Netflix users can choose to use or disable the Smart Downloads feature, which is available on iOS and Android devices. Turning off Smart Downloads will keep watched content on your device. On iPhone and iPad, you can tap the Downloads icon, choose "My Downloads" and select "Smart Downloads" to toggle it on or off. Netflix for iOS can be downloaded from the App Store for free. [Direct Link]

Netflix Debuts New Integration for Sharing Movies and TV Shows in Instagram Stories

Netflix today launched a new Instagram integration that's designed to allow Instagram users to share their favorite movies and TV shows in Stories, reports Variety. The feature can be used by selecting a title of choice within the Netflix app for iOS devices, tapping on the "Share" icon, and then selecting "Instagram Stories" as an option. "We're always on the lookout for ways to make it easier for members to share the Netflix titles they're obsessing about and help them discover something new to watch," said a Netflix spokesperson. "We hope our members enjoy this new feature!"From there, Netflix opens up Instagram with a screen featuring the show's name and artwork, with an option to share it to Stories or send it to close friends. Instagram has been allowing third-party apps to integrate with Stories since May 2018, and other integrations include Spotify and

Netflix Plans Latest Price Hike, Standard Plan Increasing From $11 to $13/Month

Netflix today announced that it will raise the prices for all of its subscription tiers, the latest price hike since November 2017. Specifically, the cheap "Basic" tier will rise from $8 to $9/month, the popular HD "Standard" tier will rise from $11 to $13/month, and the 4K "Premium" tier will rise from $14 to $16/month. According to CNBC, the changes take effect immediately for new customers signing up for Netflix, while current subscribers will be grandfathered in to their existing prices for now, and see the price hike emerge over the next three months. The increase represents a jump of between 13 percent and 18 percent, which is Netflix's biggest price increase since it launched streaming 12 years ago. Today's report says that the extra cash will be used to pay for Netflix's lofty investment in original shows and films, as well as finance the debt it's recently taken on to "ward off streaming threats" from Apple, Disney, and others. Netflix is boosting its original catalog of shows and movies as more companies remove their content from its service and build their own platforms, just like Disney will do with Marvel and Star Wars movies sometime this year. After they're removed from Netflix for good, Disney's streaming service "Disney+" will be the exclusive streaming home of these franchises. Netflix is also gearing up for new competition in the streaming market, particularly from Apple's upcoming original television shows. Apple is planning to debut its first string of shows at some point in 2019, and they'll reportedly be free for Apple device owners in

Netflix No Longer Offering In-App Subscription Options on iOS Devices

Netflix is no longer allowing new or resubscribing members to sign up for a Netflix subscription using an in-app purchase via the App Store, Netflix today told VentureBeat. The change appears to have been implemented late last month. Earlier this year Netflix experimented with disabling in-app subscription options for Netflix subscribers in a number of countries, and as of today, Netflix says the experiment has concluded and the change has been rolled out to the entire Netflix platform. As described on a Netflix support page, iTunes billing options are no longer available to new or rejoining Netflix customers. Those who currently pay for their subscriptions via iTunes can continue to use iTunes billing until their accounts are cancelled. When opening up the Netflix app on an iOS device, there are no longer fields for signing up for a Netflix account within the app nor are there instructions on how to obtain a subscription, likely to avoid violating Apple's App Store rules. The app simply offers a sign-in window and says that members who subscribe to Netflix can watch within the app. Apple's App Store Review Guidelines prohibit developers from asking iOS users to use a purchase method other than in-app purchase, which Netflix is skirting by offering no sign up options at all. iPad and iPhone users who want to sign up for Netflix will now need to do so through the Netflix website rather than through the Netflix app. Netflix undoubtedly made this change to avoid paying subscription fees to Apple. Apple collects a 30 percent commission on all subscription

Netflix's New Interactive 'Black Mirror: Bandersnatch' Episode Doesn't Work on Apple TV

The latest episode of popular horror series "Black Mirror" is available on Netflix today, but you're not going to want to watch it on the Apple TV. "Bandersnatch," the new episode, is an interactive choose-your-own adventure style show where you make the decisions on how the story progresses. As it turns out, the interactive feature does not work on the Apple TV, Chromecast, the Windows App, or browsers using Silverlight. According to a Netflix support document, its interactive content is limited to smart TVs, streaming media players, game consoles, iOS devices, and Android devices running the latest version of the Netflix app. Those with Apple devices are going to want to use an iPhone, iPad, or web browser to watch "Bandersnatch" to get the full experience. If you try to watch on the Apple TV, you will see a message that the interactive content can't be displayed, with Netflix recommending that you watch on another device. From Netflix's website:Black Mirror: Bandersnatch is only available on devices that support interactive content. No linear version is available. If you attempt to watch Black Mirror: Bandersnatch on a device that does not support interactive content, you will be instructed to switch to a supported device. "Black Mirror: Bandersnatch" is available as of this morning on Netflix. You can make sure you're watching a the episode on a compatible device if you see a red badge in the corner of the

Netflix Testing Cheaper Mobile-Only Subscription Model in Select Countries

As Netflix tries to grow subscriber numbers outside of the United States, TechCrunch reports today that the streaming video company is testing out a subscription model where users are only able to watch on a phone or a tablet. With this stipulation, the cost of Netflix is cut by as much as 50 percent from the "Basic" tier, down to around $4/month from $8/month. Right now, the test appears to be centered in Malaysia, but earlier in the week Netflix CEO Reed Hastings told Bloomberg that the company plans to test numerous lower-price plans throughout Asia. A Netflix spokesperson speaking to TechCrunch confirmed that similar mobile-only trials are "running in a few countries." For the mobile-only option, users can only watch shows in SD, and if they ever want to watch Netflix on a laptop or television, they'll have to upgrade their plan. Like many companies, Netflix is always testing out new features and updates to its service, so it's unclear if mobile-only options will grow beyond trials and enter countries where Netflix is already popular, like the United States. As of now, Netflix offers three subscription tiers: Basic, Standard, and Premium. Basic costs $7.99/month, offers one screen to stream content on at a time, and only in SD. Standard upgrades this by offering two simultaneous streams in HD for $10.99/month, while Premium has the most simultaneous streams on offer at four, as well as HD and Ultra HD content, all for $13.99/month. One year ago Netflix increased the price of its Standard and Premium tiers, which previously cost $9.99 and $11.99

Netflix Tests Disabling In-App Subscriptions on iOS in Some Countries

Netflix is already one of the highest grossing apps on the App Store, as many iPhone and iPad users pay for their subscriptions via iTunes/Apple ID billing, but the streaming video platform wants an even bigger piece of the pie. TechCrunch today reported that, until September 30, new or lapsed subscribers in some 33 countries will be unable to pay using iTunes. The countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Finland, France, Germany, Hungary, India, Italy, Indonesia, Japan, Korea, Malaysia, Mexico, Norway, Peru, Philippines, Poland, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, and the UK. A customer service representative for Netflix confirmed the test with TechCrunch:During this time, customers in these countries may experience any of the following when launching the Netflix app on an iOS (mobile or tablet) device: 1. Ability to sign up in app with only iTunes Mode Of Payment. 2. Ability to log into Netflix but not sign up (sign up only via mobile browser). We are constantly innovating and testing new signup approaches on different platforms to better understand what our members like. Based on what we learn, we work to improve the Netflix experience for members everywhere.This means that some iPhone and iPad users who open the Netflix app will only be able to sign into an existing, active account, with no option to create a new account. By the sound of it, Netflix is hoping that these users will close the app, and sign up through its mobile website or elsewhere with a