Netflix Content Begins Appearing in Apple TV App for Some Users [Updated]

Netflix appears to have softened its stance on Apple TV integration, with some users in the US now reporting seeing prompts to connect their Netflix accounts directly to Apple's TV app.

netflix apple tv app
FlatpanelsHD was first to spot the reports. The change means users can add Netflix Originals to their TV app watchlist. After accepting the integration prompt, these shows appear in the "Continue Watching" queue.

The integration currently seems restricted to Netflix Original content rather than the service's full catalog of licensed shows and movies. When users select content to watch, they are still directed to the Netflix app for playback.

Historically, Netflix has refused integration with Apple's TV app ecosystem. Before now, Netflix users had to use the company's standalone app exclusively.

The feature appears limited to the US at this time, as users with non-US Apple IDs are not seeing the integration option. It's worth noting that the functionality is limited to Apple TV set-top boxes, since there are no reports of the connect prompt appearing in the Apple TV app on iPhones, iPads, or third-party devices like smart TVs.


Neither Apple nor Netflix has made an official announcement about the integration, and it remains unclear whether this is part of a test or the beginning of a broader rollout. As always, watch this space.

Update: Netflix says that Netflix content appearing in the Apple TV was a bug, and it has since been addressed. Netflix is not adding Apple TV integration at this time.

Tag: Netflix

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Top Rated Comments

0815 Avatar
18 weeks ago
I think this is a win win for everyone (that uses the apple tv app) and the streaming services.

That's one of the reasons why I watch so little on Netflix, I just keep forgetting to check the separate Netflix app until I eventually remember. If the content is shown where all my other streaming content is shown and recomendations for new/similar stuff, I obviously watch more of it. Just stupid if you have a ton of separate streaming apps and they don't integrate. All the other streaming services I use (well most) are nicely integrated into the Apple TV app and I even get recommendations to watch new things on those streaming services. Welcome back Netflix to my streaming :-)
Score: 13 Votes (Like | Disagree)
Plutonius Avatar
18 weeks ago
A companies stance often depends on the money involved :).
Score: 12 Votes (Like | Disagree)
HobeSoundDarryl Avatar
18 weeks ago
Does this matter to any of us now? I thought everyone quit Netflix (for about the ninth time) after the last price hike. And you know we'll all be ranting & raving and passionately quitting (again) after price hike #10 too. ;)
Score: 9 Votes (Like | Disagree)
stocklen Avatar
18 weeks ago
WOW!!!!

AT...... L A S T !!!!!!

I have been wanting them to play nice for YEARS.

Netflix's refusal to integrate has always spoiled what is otherwise a fantastic experience in the Apple TV app - but right now im not believing it until I see it for myself.

But, I would be SO happy if this were happening.

(anyone in the UK seen this yet??)
Score: 8 Votes (Like | Disagree)
Lounge vibes 05 Avatar
18 weeks ago

How’s it different from using Netflix app on Apple TV ? ?
I have the Apple TV “Up Next” list set to appear on my home screen, so I can immediately jump to new episodes of shows when they come out. And the only streaming service that to this point doesn’t support this is Netflix.
So yes, it is a good thing.
Score: 8 Votes (Like | Disagree)
nfl46 Avatar
18 weeks ago
Netflix integration with Apple TV app.

Apple TV app on Android

Damn. Lol. What’s next? iMessage for Android?
Score: 7 Votes (Like | Disagree)