Netflix Raising U.S. Prices Yet Again, Premium Plan Now Costs $23/Month

Netflix today said that it is increasing the cost of some of its subscription plans in the United States, the UK, and France. Prices will be going up for the Basic and Premium plans in those three countries.

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In the United States, the price of the Basic plan will increase from $9.99 to $11.99 per month, while the price of the Premium plan will increase from $19.99 to $22.99 per month. The ad-supported tier price will remain the same at $6.99 per month, as will the $15.49/month Standard plan.

Netflix no longer offers the Basic plan to new subscribers in the United States, but prices will presumably increase for existing subscribers.

The Premium Netflix plan is the only plan that provides access to 4K video streaming and spatial audio. The $15.49 Standard plan and the ad-supported plan are limited to 1080p.

Netflix announced the price hikes in its earnings call for the third quarter of 2023 [PDF], which took place today. Netflix said that it added 8.8 million new subscribers, up from 2.4 million new subscribers in the year-ago quarter. Revenue came in at $8.54 billion, up from $7.9 billion last year.

Subscriber growth comes after Netflix began cracking down on password sharing between households. Netflix says that cancel reaction to the password sharing limitation "continues to be low," exceeding its expectations.

Tag: Netflix

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Top Rated Comments

icanhazmac Avatar
8 months ago
Hopefully people will learn this simple, basic, truth:

10 Find a streaming service with content you value
20 Subscribe
30 Consume
40 Cancel subscription
50 Goto 10

There is no reason, other than pure convenience and/or stupidity, to subscribe to them all at once.
Score: 104 Votes (Like | Disagree)
TonyC28 Avatar
8 months ago
Cut the cord, they said.
You’ll save money, they said.
Score: 90 Votes (Like | Disagree)
PommeFruits Avatar
8 months ago

Everyone cheered on the writers and actors attempt to get more money. Here are the results!
Yes it definitely has nothing to do with greedy executives… ('')
Score: 58 Votes (Like | Disagree)
VisceralRealist Avatar
8 months ago
I thought the password-sharing crackdown meant they wouldn't have to raise prices. ?

No, let's just blame striking workers instead. Those poor people at the top--they just can't win. :(
Score: 49 Votes (Like | Disagree)
iAppleOrchard Avatar
8 months ago
Damn bro... how expensive are they going to get!

$23 / month is ridiculous...

That's like an airtag a month...
Score: 37 Votes (Like | Disagree)
sw1tcher Avatar
8 months ago

In the United States, the price of the Basic plan will increase from $9.99 to $11.99 per month, while the price of the Premium plan will increase from $19.99 to $22.99 per month. The ad-supported tier price will remain the same at $6.99 per month, as will the $15.49/month Standard plan.
It's looking as though Netflix is increasing prices on a certain schedule. They've been alternating between January and October price increase announcements since October 2017.

Oct 2015
Basic = $7.99/mo --> $7.99/mo
Standard = $8.99/mo --> $9.99/mo
Premium = $11.99/mo --> $11.99/mo

Oct 2017
Basic = $7.99/mo --> $7.99/mo
Standard = $9.99/mo --> $10.99/mo
Premium = $11.99/mo --> $13.99/mo

Jan 2019
Basic = $7.99/mo --> $8.99/mo
Standard = $10.99/mo --> $12.99/mo
Premium = $13.99/mo --> $15.99/mo

Oct. 2020
Basic = $8.99/mo --> $8.99/mo
Standard = $12.99/mo --> $13.99/mo
Premium = $15.99/mo --> $17.99/mo

Jan. 14, 2022
Basic = $8.99/mo --> $9.99/mo
Standard = $13.99/mo --> $15.49/mo
Premium = $17.99/mo --> $19.99/mo

Oct 18, 2023
Standard with ads = $6.99/mo --> $6.99/mo
Basic = $9.99/mo --> $11.99/mo
Standard = $15.49/mo --> $15.49/mo
Premium = $19.99/mo --> $22.99/mo

Which would mean next price increase announcement is in Jan 2025
Score: 33 Votes (Like | Disagree)