Huawei


'Huawei' Articles

U.S. DoJ Charges Chinese Smartphone Company Huawei With Stealing Trade Secrets and Fraud

The United States Justice Department today announced a series of criminal charges against Chinese smartphone maker Huawei for stealing trade secrets, bank fraud, wire fraud, and obstructing justice. In the first of two indictments unsealed this afternoon, the Justice Department accuses Huawei, Huawei chief financial officer Meng Wanzhou, and two affiliates of bank and wire fraud. Huawei is said to have misled a global bank and U.S. authorities about its relationship with subsidiaries Skycom and Huawei Device USA to conduct business in Iran despite sanctions, conducting millions of dollars in business. Huawei is accused of lying to the government, destroying documents, and attempting to move key Huawei employees back to China to impede the investigation. A second indictment accuses Huawei of stealing trade secrets, wire fraud, and obstructing justice for stealing robotic technology from T-Mobile U.S. for testing smartphone durability. Huawei violated confidentiality agreements with T-Mobile when it stole information on "Tappy," a T-Mobile robot designed to mimic human fingers to test smartphones back in 2012. Huawei employees secretly took photos of the robot, measured it, and stole components. T-Mobile won a $4.8 million lawsuit against Huawei in 2017 over the dispute. All in all, the U.S. filed 10 charges related to trade secrets for the T-Mobile theft and 13 charges related to sanction violations against Huawei. The U.S. is seeking the extradition of Huawei CFO Meng Wanzhou from Canada, where she was arrested in December. FBI Director Christopher Wray

Huawei Launches New 'Honor View 20' Smartphone With 'Hole-Punch' Camera Cutout

Honor, a smartphone brand owned by Huawei, today unveiled its newest device, the Honor View 20. The device launched at an event in Paris, and several tech publications were able to go hands-on with it. A mid-range device, the Honor View 20 is the first Honor-branded smartphone that features a hole-punch notch in the display, maximizing view area with a single cutout just for the camera. This isn't the first device under the Huawei umbrella to have a hole-punch cutout - the Nova 4 also has a similar design. The Honor View 20 is a 6.4-inch LCD display with rounded corners, the aforementioned camera cutout (which houses a 25-megapixel camera), a small bezel at the bottom of the device, and a speaker grille at the top of the casing. There's a rear-facing fingerprint sensor, a 48-megapixel rear camera paired with a second camera sensor for detecting objects in 3D, a 4,000mAh battery, and a Kirin 980 system-on-a-chip. TechCrunch's Romain Dillet said the hole-punch cutout "definitely feels different" from an iPhone notch, but it looks weird located on the left side of the device. Still, it "looks great" when viewing photos and videos, and after just a few minutes, "you barely notice it." "I hope more companies are going to follow this trend," writes Dillet. CNET's Jessica Dolcourt was also able to give the new smartphone a try, calling it "visually mesmerizing." The display, according to Dolcourt, "feels as close to an edge-to-edge screen as we're likely to get right now."You might have opinions about the hole-punch camera, just as you might have strong

Chinese Smartphone Maker Huawei Demotes Employees Responsible for Tweeting From iPhone

On New Year's Day, Huawei's Twitter account wished its followers a Happy New Year, but Twitter users quickly noticed that the tweet came from an iPhone rather than a Huawei device, with Twitter denoting it as "via Twitter for iPhone." The Huawei employees who were responsible for the tweet quickly deleted it, but a screenshot of the tweet went viral, catching the attention of Huawei executives. Screenshot of Huawei Tweet via Marques Brownlee Huawei's corporate senior vice president and director of the board Chen Lifang sent out a Huawei memo on January 3, announcing punishments for the employees involved. Reuters saw the memo and shared the contents. According to Lifang, the tweet "caused damage to the Huawei brand," and occurred when an iPhone was used to send the message after a desktop computer malfunctioned. Huawei felt the accidental tweet "showed procedural incompliance and management oversight."The mistake occurred when outsourced social media handler Sapient experienced "VPN problems" with a desktop computer so used an iPhone with a roaming SIM card in order to send the message on time at midnight, Huawei said in the memo.The two employees who were responsible for the gaffe were demoted by one rank and their monthly salaries were reduced by 5,000 yuan, equivalent to approximately $728. Huawei has also frozen the pay rank of its digital marketing director for 12 months. This is not the first time that a social media manager for an Android smartphone has tweeted from an iPhone, and it's something that always catches the attention of users on Twitter and

Huawei Continues 'Hole-Punch' Smartphone Trend With New Nova 4

Chinese smartphone maker Huawei today introduced the Nova 4, featuring what has become known as a "hole-punch" display. The "hole-punch" design refers to the tiny hole for the 25-megapixel front camera, rather than the controversial notch, allowing for a nearly edge to edge display. Of course, this means the Nova 4 lacks the necessary sensors for 3D facial recognition and instead relies on a fingerprint scanner for authentication. The display still has a thicker bottom bezel, known as a "chin," so this still isn't a completely full-screen design. As noted by The Verge, the Nova 4 follows in the footsteps of Huawei's View 20 and Samsung's new Galaxy A8s as the latest smartphone with a "hole-punch" display. The Nova 4 also has a triple-lens rear camera setup, including a main 48-megapixel lens, a trend that some 2019 iPhones are expected to follow. Galaxy A8s There's a slim chance that Apple ever adopts the "hole-punch" design for iPhones due to the TrueDepth system for Face ID, unless it invents new ways to integrate all of the various sensors under the display. The more likely possibility is that the notch is here to stay for now, but gets slimmed down over time. The Nova 4 is currently limited to China, priced around the equivalent of $490. Huawei will likely expand availability to select other regions soon, although its devices aren't available through any major carriers in the United

Huawei Surpasses Apple to Become #2 Worldwide Smartphone Vendor in Q2 2018

With 54.2 million smartphones shipped in the second calendar quarter of 2018, Chinese smartphone company Huawei has surpassed Apple to become the number two worldwide smartphone vendor, according to new data shared today by IDC. During the quarter, which includes data from April to June, Apple shipped 41.3 million iPhones worldwide, a number that it shared earlier today with its earnings release for its third fiscal quarter. In the year-ago quarter, Apple shipped 41 million iPhones, marking just a small increase in shipments this year. According to IDC, Apple's share of the smartphone market for the quarter was 12.1 percent, compared to Huawei's 15.8 percent. Huawei saw 41 percent year-over-year growth in market share with an increase of 15.7 million smartphones shipped in Q2 2018 compared to Q2 2017. Samsung continues to be the number one smartphone vendor with 71.5 million smartphones shipped and 20.9 percent of the market, with Xiaomi and OPPO trailing after Apple and Huawei with 31.9 and 29.4 million smartphones shipped, respectively. Canalys, Strategy Analytics, and IHS Market have also published data agreeing with IDC's assessment of the smartphone market. In total, IDC says there were 342 million smartphones shipped during the second quarter of 2018, a 1.8 percent decline from the 348.2 million smartphones shipped during the second quarter of 2017. While Apple's iPhone shipments were largely stagnant year-over-year, the higher average selling price it achieved with the iPhone X resulted in an impressive 20 percent increase in revenue and iPhone

Huawei Targets 200 Million Phone Sales Globally in 2018, Closing in on Apple

Chinese mobile maker Huawei expects to ship 200 million smartphones globally by the end of the year, bringing it within range of Apple as the second-largest vendor worldwide behind Samsung (via The South China Morning Post). The target was announced by mobile chief Richard Yu Chengdong as the Chinese company launched the latest additions to its mid-range smartphone line-up, the Nova 3 and Nova 3i. Yu said Huawei had shipped 100 million phones as of July 18, the fastest pace of shipments Huawei has seen in years. Huawei's Nova 3i "Previously Huawei reached the 100 million shipments mark on December 22, 2015, October 14, 2016 and September 12, 2017. As it's only taken just over six months to reach the target this year, we are now aiming for shipments of 200 million units by the end of 2018," Yu said during the product launch.Huawei's success comes despite headwinds in the global mobile market affecting top brands like Apple and Samsung. In the 2017 fiscal year, Apple sold 216.76 million iPhones, but reported declines in shipments of 2.8 percent in the first quarter of 2018. Market-leader Samsung finished the year with 317.3 million shipments, but also reported declines in Q1 2018, amounting to a 2.4 percent fall in sales. Huawei meanwhile shipped a total of 39.3 million phones during the first three months of 2018, gaining ground on Apple's 52.2 million units over the same period, according to an IDC research note released in May. Huawei calculates its global mobile shipments by combining its Huawei phones and budget Honor-branded phones, which have taken off in

Huawei and Xiaomi Could Get Major Boost in United States With AT&T and Verizon Sales Partnerships

Chinese smartphone makers Huawei and Xiaomi are reportedly in discussions with carriers AT&T and Verizon, who may begin selling each company's flagship Android smartphones in the United States as early as next year. The negotiations are still in progress, and it's possible no final agreements will materialize, according to Bloomberg News. The news echoes an earlier report from The Information that claimed AT&T has tentatively agreed to sell at least one Huawei smartphone, which was believed to be a high-end model resembling the company's flagship Mate 10 handset. A partnership with AT&T and/or Verizon would be a major win for Huawei, already the world's third largest smartphone maker by market share behind Samsung and Apple, which dominate the smartphone market in the United States. Huawei is the most popular smartphone maker in China, and it has aggressively pushed into Europe and Canada, but it has considerably less brand awareness in the United States since no major carriers sell its smartphones in the country. American customers currently have to resort to retailers such as Best Buy, Walmart, or Amazon to purchase a Huawei smartphone. If it wants to achieve its lofty goal of becoming the largest smartphone maker in the entire world by 2021, Huawei will almost certainly have to secure these types of agreements with AT&T, Verizon, and other carriers. Huawei remained in third place with an estimated 39.1 million smartphone shipments worldwide last quarter, according to research firm Strategy Analytics, while Apple reported sales of 46.7 million iPhones

Huawei Mate 10 to Feature 4,000mAh Battery, Coming on October 16

Huawei continued to ratchet up its hype machine on Thursday by revealing on Twitter that its upcoming Mate 10 smartphone will feature a 4,000mAh battery. The Chinese company divulged the key detail via social media, which it has previously used to troll Apple as well as promote the built-in artificial intelligence capabilities of its forthcoming flagship device. The tweet was accompanied by the phrase, "#ThatFeeling when your battery lasts all day on a single charge". Huawei Mate 10 Pro (Image via Evan Blass) With Samsung, Apple, and Google all having played their cards in the 2017 smartphone wars, Huawei is hoping to make a big splash to round off the year with its Mate 10 and Mate 10 Pro, set to be officially announced on October 16. All indications point to both Mate 10 devices sporting a 4,000mAh battery, which would make their cell capacities larger than those of nearly all flagship smartphones to date, including the iPhone 8 Plus (2,675mAh), Galaxy S8+ (3,500mAh), Galaxy Note 8 (3,300mAh), and the Pixel 2 XL (3,550mAh). However, it's not clear just how much extra juice beyond a day that would get Mate 10 users, given that the handset is likely to boast an energy-sapping 6.1-inch 1440 x 2880 Quad-HD AMOLED display with virtually no bezels. Having said that, the new Kirin 970 processor in the Mate 10 is supposed to be far more energy efficient, which could balance out battery performance. As previously reported, this will be the first phone in the company's line-up to feature the Kirin 970 mobile chipset, which is based on the same 10-nanometer

Huawei Ad Teases 'The Real AI Phone', Mocks Facial Recognition in Clear Dig at Apple

Chinese mobile maker Huawei has taken to trolling Apple in a new Facebook ad that pokes fun at the iPhone X's neural engine and urges people to wait for "the real AI phone" – a reference to its upcoming flagship smartphone, the Mate 10, set to debut next month. The short ad takes aim at Apple's Face ID feature on the new iPhone X, and uses a jaunty clown emoji animation on a smartphone display to imply that unlocking the device using facial authentication is prone to failure. The tagline accompanying the ad reads, "Let's face it, facial recognition isn't for everyone. Unlock the future with #TheRealAIPhone. 16.10.2017". Apple famously had to defend itself against doubts about Face ID after a live onstage demo of the technology appeared to backfire. As reported previously, Huawei's Mate 10 is the first phone in the company's line-up to feature the Kirin 970 AI mobile chipset, which has a built-in neural processing unit that utilizes machine learning, making it "20 times faster" than a traditional processor, according to the company. The Kirin 970 is based on the same 10-nanometer technology as Apple's latest A11 Bionic processor found in the iPhone 8 and iPhone X. Like the A11, the new Huawei chip is also said to be more energy efficient, especially when it comes to handling AI-related functions such as image and voice recognition. Huawei surpassed Apple’s global smartphone sales for the first time in June and July, according to analysis by consulting firm Counterpoint Research, overtaking the U.S. tech giant as the world's second biggest smartphone brand.

Apple Facing Struggle to Convince Chinese Smartphone Users to Switch Allegiance [Updated]

Apple is facing an uphill struggle in its attempts to wean Chinese smartphone users off cheaper rival devices in a saturated mobile market, according to a new Bloomberg report. With Apple gearing up to sell its most ambitious but most expensive iPhone yet, local competitors like Huawei, Oppo, and Xiaomi are already poised to compete by launching their own less expensive feature-packed devices around Apple's September 12 "iPhone 8" launch date. Unofficial "iPhone 8" poster spotted in Chinese store (via Slashleaks) While it sticks to a global template that's served it well, local vendors have become adept at technology design while tailoring phones to local tastes, such as with dual SIM capability. In a show of confidence, Huawei Technologies Co., Xiaomi Corp. and likely Vivo -- far from front-running or avoiding the iPhone the way movie studios juggle summer tentpoles -- are tackling the U.S. company head-on by timing new products around the publicity avalanche sure to engulf Apple’s Sept. 12 launch. "The challenge comes from Vivo, Oppo and Huawei, they can replace Apple in high-end markets priced around $500, even as Apple remains dominant in the ultra high-end $600 plus segment," said Kiranjeet Kaur, an analyst with industry consultancy IDC. "We don't expect big growth as China's market is now very saturated. The biggest demand for the new iPhone will come from the replacement market."Part of the problem is that many of the features Apple will debut in its so-called "iPhone 8", such as a full-screen display and wireless charging, are already available in some form

Huawei Unveils AI Mobile Chipset Said to Rival A11 Processor in Upcoming iPhones

On Saturday, Chinese mobile maker Huawei unveiled its first artificial intelligence smartphone chipset, which it hopes will lure customers away from Apple's upcoming range of new iPhones and towards the Asian company's "most powerful handset yet", the Mate 10, which is set to debut next month (via Nikkei Asian Review). Huawei touted the Kirin 970 AI mobile chipset's built-in "neural processing unit" at the IFA consumer electronics trade show in Berlin, claiming that the technology is "20 times faster" than a traditional processor. Mate 10 handset render via Weibo "The Kirin 970 is faster, better and more secure than anything else available [in the market]. This is the latest technology and it is the first chip to have a neural processing unit inside, which is 20 times faster than a central processing unit," said Richard Yu, chief of Huawei's consumer business group. "It is a major breakthrough for Huawei. We will enable the first use of AI technology in mobile apps, and provide consumers with a never-before-seen AI experience right in the palm of their hands," he added.The world's third largest smartphone maker claimed that mobile devices powered by the Kirin 970 will be able to "truly know and understand their users", by supporting real-time image recognition, voice interaction, and intelligent photography with ease. "Compared with Samsung and Apple, we have advantages," Yu said in an interview with Reuters. "Users are in for much faster (feature) performance, longer battery life and more compact design." According to Nikkei, the Kirin 970 integrates 5.5

Chinese Mobile Makers Set to Ride Wave of 'iPhone 8' Fever With All-Screen Models

China-based smartphone vendors are set to follow Apple lockstep into the all-screen handset era as competition in the Chinese smartphone market heats up in the second half of 2017 (via DigiTimes). With much of the media attention focused on the imminent launch of Apple's "iPhone 8" with edge-to-edge OLED display this September, rival mobile makers including Huawei, Xiaomi, and Gionee have been quietly pushing ahead with their own all-screen alternatives. Mi Mix 2 concept by Benjamin Geskin Following a successful comeback in the Chinese smartphone market in the first half of 2017 after a setback the previous year, Xiaomi plans to further enhance its position with the upcoming release of its Mi Mix 2, according to industry sources. MacRumors readers may recall the company's first Mi Mix which raised eyebrows in October 2016 for its almost bezel-free design, despite largely being considered a "concept phone" rather than a mass market device. The second-generation model aims to change that perception, with Xiaomi set to boost supply in order to grab more market share. Meanwhile, Huawei has reportedly stepped up its purchases from component suppliers since the beginning of the third quarter for a planned rollout of its next-generation flagship model, the Huawei Mate 10. The device is said to feature a 6-inch 18:9 (2:1) all-screen AMOLED display from Japan Display. Elsewhere, Gionee will continue its aggressive strategy – which began with the release of the world's first four camera (dual front and back camera) phone, the Gionee 10 – by rolling out all-screen

Apple May Briefly Drop to World's Third Largest Smartphone Maker For First Time Since 2011

Chinese company Huawei will likely become the world's second largest smartphone maker in the third quarter, based on shipments from July through September, according to Taiwanese publication DigiTimes. The report, citing sources from Taiwan's handset supply chain, said sales of Huawei's high-end smartphones like the P10 and Mate 9, as well as its more affordable Honor-branded models, have continued to gain momentum. Enough momentum, perhaps, to briefly overtake Apple's iPhone. Huawei shipped 38.4 million smartphones last quarter, according to research firm Strategy Analytics. Buoyed by seasonal factors, the supply chain sources believe Huawei will continue to ramp up its shipments to over 40 million units this quarter, which could eclipse iPhone shipments over the same period. Apple reported it sold 41 million iPhones last quarter, but that total could drop slightly this quarter due to frequent rumors about the highly-anticipated iPhone 8, which may lead some customers to delay purchasing a new iPhone. "We do think that based on the amount of rumors, and the volume of them, that there's some pause in our current numbers," said Apple CEO Tim Cook, referring to iPhone sales. "Where that affects us in the short term, even though we had great results, it probably bodes well later on." Apple hasn't reported lower iPhone sales in the September-ending quarter versus the June-ending quarter since 2011, however, so if customers truly are holding off, it'll be the first decline over the summer in six years. It would also be the first time that Apple drops out of

Huawei Boosts Goal of Outselling iPhone as AT&T Agrees to Carry Its Upcoming Flagship

AT&T has tentatively agreed to sell a flagship smartphone made by Chinese company Huawei, according to The Information. The report, citing people familiar with the matter, said the device AT&T carries may resemble Huawei's upcoming Mate 10 smartphone, a new high-end model that the company is rumored to unveil in Europe this October. However, the smartphone could have a different name in the United States.A deal isn’t finalized until the phone clears all the technical hurdles and the companies agree on the commercial terms of the release. Huawei’s engineers are working on hardware and software modifications that are necessary for meeting U.S. telecom standards and AT&T’s requirements, the people said.The partnership would be a major win for Huawei, already the world's third largest smartphone maker by market share. Huawei is the most popular smartphone maker in China, and it has aggressively pushed into Canada and several European countries, but it has considerably less brand awareness in the United States, where it lacks agreements with the big four carriers Verizon, T-Mobile, Sprint, and until now, AT&T. American customers have to resort to retailers such as Best Buy, Walmart, or Amazon to purchase a Huawei smartphone, reducing the brand's visibility in a country where Apple and Samsung reign supreme. Huawei's reputation also suffered when it was banned from selling network equipment in the United States. In 2012, citing a risk to national security, a U.S. congressional report raised concerns that Huawei could build backdoors in their equipment to leak

Huawei Closing in Fast on Apple in Smartphone Sales According to Latest Estimate

Chinese smartphone maker Huawei aims to become the world's largest smartphone maker by 2021, ahead of both Apple and Samsung, and the latest market share data suggests it continues to make progress towards that goal. Huawei P10 Huawei shipped an estimated 38.4 million smartphones in the June quarter, a 20 percent increase over a year ago, according to research firm Strategy Analytics. By comparison, Apple reported it sold 41 million iPhones in the same period, up nearly 2 percent from 40.4 million iPhones in the year-ago quarter. Huawei's market share rose to an estimated 10.7 percent in the quarter, putting the Chinese company well within striking distance of Apple's estimated 11.4 percent market share in the quarter. Samsung continued to lead the market with a 22.1 percent share of shipments, according to Strategy Analytics. "Huawei is now closing in fast on Apple and Apple will be looking nervously over its shoulder in the next few quarters," said Woody Oh, Director at Strategy Analytics. "Huawei is outperforming across Asia, Europe and Africa with popular Android models such as the P10 and Mate 9." Beyond the iPhone sales numbers, officially reported by Apple, it is important to acknowledge that these are estimated figures, and shipments within distribution channels do not necessarily reflect sales to customers. Apple also captures the vast majority of profits in the smartphone industry. Third Place Since 2011, the worldwide smartphone market has been dominated by Apple and Samsung. The elusive third-best spot, meanwhile, has failed to be held down

Huawei Continues to Catch Apple, But Still Fighting to Gain Popularity in United States

Huawei, the world's third-largest smartphone maker, continued to gain on Apple in the first three months of the year, with an impressive 21.7 percent growth, according to market research firm IDC. Huawei shipped an estimated 34.2 million smartphones worldwide in the first quarter, capturing 9.8 percent market share, based on data from IDC's Worldwide Quarterly Mobile Phone Tracker. That's up from an estimated 28.1 million smartphones it shipped in the year-ago quarter. By comparison, Apple shipped an estimated 51.6 million iPhones in the quarter for 14.9 percent market share. Apple essentially saw no smartphone growth in the quarter as the market remains highly saturated, and due to seasonality factors as consumers anticipate a widely rumored trio of new iPhone models. Huawei has previously outlined its ambitions to dethrone Samsung as the world's largest smartphone maker within the next four years, a tall task that would require leapfrogging Apple in the process. "We want to grow into top two market share, and, in the future, top one by 2021," Huawei's consumer head Richard Yu said in February. Huawei's biggest problem is that it still lacks considerable brand awareness in the western world. In the United States, it does not even crack the list of the top ten most popular smartphone brands, largely because it lacks agreements with the country's biggest carriers Verizon, AT&T, T-Mobile, and Sprint. American customers have to resort to retailers such as Best Buy or Walmart, or Huawei's direct sales website, to purchase one of their unlocked devices,

MWC 2017: Huawei and LG Unveil New Phones and Smartwatches

The Mobile World Congress 2017 officially opened today in Barcelona, where some of the biggest names in mobile technology gather annually to show off their latest products. With Apple skipping MWC as in previous years and Samsung choosing to delay the announcement of its next flagship phone, this year's event offers a better opportunity for their smaller rivals to hog the limelight. LG G6 Kicking things off at MWC on Sunday, LG announced the G6, its latest flagship smartphone and the successor to the G5. Dominating the front of the new phone is a 5.7-inch LCD display sporting a resolution of 2880x1440 and an 18:9 aspect ratio – making the screen length double the size of its width – with support for Dolby Vision and HDR10 HDR videos. The unusual screen ratio allows the G6 to display two 1:1 square photos side by side, something LG was eager to promote as a particular benefit for Instagram users. With the phone's bezels taking up minimal space on the front, the power button and fingerprint sensor sit on the back of the phone below the camera, while a virtual home button is located on the main display. LG also made much of the resilience of the G6 compared to previous phones. The front is protected by Gorilla Glass 3, while the back is encased in Gorilla Glass 5. Elsewhere, the rear dual-lens camera boasts Gorilla Glass 4. The device is also IP68-certified waterproof. Other specifications of the LG G6 include a Qualcomm Snapdragon 821 chipset, 4GB RAM and a 3300 mAh battery. The front camera has a 5-megapixel sensor and a 100-degree field of view, while

Huawei Developing New Voice Assistant to Take On Siri

Huawei, currently the world's third largest smartphone manufacturer, is planning on developing its own voice assistant to compete with Apple's Siri, Amazon's Alexa, and Alphabet's Google Assistant, reports Bloomberg. The company is said to have more than a hundred engineers that are in the early stages of developing the AI assistant. Sources that spoke to Bloomberg say Huawei plans to implement Chinese language support and target domestic users while Huawei smartphones continue to work with Google Assistant and Amazon Alexa outside of China. Huawei has been stepping up its efforts to compete with Apple, Samsung, and other major smartphone players in recent months. After dethroning Xiaomi to become the world's third largest smartphone maker, Huawei has now set its sights on Apple, and its own voice assistant could help set it apart. According to Huawei consumer head Richard Yu, the company wants to become the number one smartphone manufacturer in the world by 2021. To do that, Huawei will need to break into the U.S. market, something that it hasn't yet managed to do. Huawei does not currently have carrier agreements with the four major carriers in the United States, making it difficult for customers to acquire Huawei smartphones, but Huawei executives are aiming to change that in the future. To better compete with Apple, Huawei recently launched an ad campaign that uses Justin Long, well known for his role in Apple's popular "Get a Mac" campaign. Long is currently promoting Huawei's most recent device, the Mate

Former 'I'm a Mac' Actor Justin Long Joins New Huawei Ad Campaign

Actor Justin Long, well known for his role in Apple's popular "Get a Mac" ad campaign, has signed on to star in a series of Huawei commercials promoting the company's latest Mate 9 smartphone. Huawei reportedly sought out Long due to his past work with Apple, despite the fact that Long hasn't been in an Apple ad since 2009. "It was key when we considered Justin as a possible partner for Huawei," Jessica Grizzel, director of the WPP Blast Radius agency behind the campaign told ad industry news site Campaign U.S. in an interview. From 2006 to 2009, Justin Long played a Mac computer in Apple's "Get a Mac" campaign, starring in commercials alongside John Hodgman, who played a PC. The commercials always started out with the tagline "Hello, I'm a Mac," and were some of Apple's most iconic ads, featuring Long as the cool, casual Mac while Hodgman was a stuffy PC in a suit and tie. Huawei is China's largest smartphone maker and the third largest smartphone manufacturer in the world, but the company has bigger ambitions. Huawei consumer head Richard Yu recently said the company's goal is to break into the top two market share, and, by 2021, become the top smartphone seller in the world. Given its ambitions, it is not surprising Huawei is attempting to take some advertising cues from Apple. The ad agency behind the campaign even wanted to highlight Long's past relationship with Apple in its new line of ads, but Long reportedly convinced the company to go with a more subtle approach.In fact, Grizzel says the original concept "was a much more emboldened approach to

Huawei Closing in on Apple, Aims to Become World's Largest Smartphone Maker Within Four Years

Since 2011, the worldwide smartphone market has been dominated by Apple and Samsung. The elusive third-best spot, meanwhile, has failed to be held down by one vendor for an extended period of time, changing hands between Nokia, BlackBerry, Xiaomi, and Huawei over the past six years. In 2014, it looked like low-priced Chinese vendor Xiaomi had firmly cemented its position as the world's third-largest smartphone maker, but less than three years later, it has fallen out of the top five or even six vendors, according to the latest quarterly data from research firms IDC and TrendForce. Xiaomi's recent decline can be attributed to a limited physical retail presence and increased competition from Huawei's lower-end Honor brand. Xiaomi continues to avoid selling premium smartphones—its most expensive model costs around $400—and some of its Mi smartphones have received mediocre reviews. Huawei has since dethroned Xiaomi as not only China's largest smartphone maker, but the world's third largest. And now, the company has its eyes set on challenging Apple and Samsung for the crown, reports Fortune. "We want to grow into top two market share, and, in the future, top one by 2021," Huawei's consumer head Richard Yu told the publication. In the first quarter of 2016, Huawei sold ten times as many smartphones as Apple in Finland, according to research firm IDC. In Europe, it is now the top-selling smartphone maker in Portugal and the Netherlands and the second biggest in Italy, Poland, Hungary, and Spain, according to the report. But if Huawei ever wants to truly