Apple Vision Pro's Name May Still Face Trademark Issues in China

The Apple's Vision Pro headset may still face trademark issues with Huawei when the company launches it in China.

Vision Pro Person
As highlighted by the South China Morning Post, Chinese tech giant Huawei registered the "Vision Pro" name in the country in 2021. This registration encompasses a wide array of goods and services, including virtual reality headsets and wearable video displays, effectively granting Huawei exclusive rights to the "Vision Pro" name in China until November 2031.

According to the Chinese National Intellectual Property Administration (CNIPA), Apple's application for the trademark rights to "Vision Pro" is currently in a state of "refusal to re-examine." Additionally, Apple applied to trademark the brand name "Apple Vision Pro" in June 2023, and this application is still under examination, leaving the company's branding strategy for the product in China uncertain.

Huawei's first foray into smart eyewear came with the introduction of "Vision Glass" in December 2022, expanding its portfolio under the Vision brand, which also includes a range of smart TV screens. Following the release of Apple's Vision Pro in the United States in February, Huawei has been rumored to be preparing to launch similar devices.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

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Top Rated Comments

bradman83 Avatar
17 weeks ago
Plenty of products have different brandings in different countries or regions. The Mazda 6 sedan is known as the Mazda Atenza in Japan. Diet Coke is called Coke Light in Europe. Apple could call it the Apple Reality Pro or Apple Spatial Pro in China and be done with it.
Score: 13 Votes (Like | Disagree)
Hopefully Smarter Avatar
17 weeks ago
don't give a **** about what china thinks
Score: 9 Votes (Like | Disagree)
LV426 Avatar
17 weeks ago
Is iCreepy still available?
Score: 8 Votes (Like | Disagree)
lkrupp Avatar
17 weeks ago
Im beginning to think that there are Trademark squatters just like the URL squatters. They register everything they can think of and then wait for someone to want it and willing to pay. “Vision Pro” seems very generic.
Score: 7 Votes (Like | Disagree)
foobarbaz Avatar
17 weeks ago

Odd, it's not like they trademarked "TV" or "Watch"

I thought the whole point the whole "Apple <Insert Product Name>" naming convention was to make it impossible to lose access to a Trademark?

I'm sure the trademark squatters are why they moved away from iThing branding.
TV and watch are generic and descriptive terms. That means they cannot be trademarked. Adding "Apple" in front of it is the workaround.

While Vision allures to something related to eyes, it's not a word used for describing goggles, glasses, or headsets. That's what makes it a brand on its own.

They could name it Apple Headset without any trademark issues, but they really want to pretend it's an entirely new category.
Score: 4 Votes (Like | Disagree)
mevans7 Avatar
17 weeks ago
They should cut it in half and call it the iEye Pro.
Score: 4 Votes (Like | Disagree)