Apple Vision Pro's Name May Still Face Trademark Issues in China

The Apple's Vision Pro headset may still face trademark issues with Huawei when the company launches it in China.

Vision Pro Person
As highlighted by the South China Morning Post, Chinese tech giant Huawei registered the "Vision Pro" name in the country in 2021. This registration encompasses a wide array of goods and services, including virtual reality headsets and wearable video displays, effectively granting Huawei exclusive rights to the "Vision Pro" name in China until November 2031.

According to the Chinese National Intellectual Property Administration (CNIPA), Apple's application for the trademark rights to "Vision Pro" is currently in a state of "refusal to re-examine." Additionally, Apple applied to trademark the brand name "Apple Vision Pro" in June 2023, and this application is still under examination, leaving the company's branding strategy for the product in China uncertain.

Huawei's first foray into smart eyewear came with the introduction of "Vision Glass" in December 2022, expanding its portfolio under the Vision brand, which also includes a range of smart TV screens. Following the release of Apple's Vision Pro in the United States in February, Huawei has been rumored to be preparing to launch similar devices.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Top Rated Comments

bradman83 Avatar
4 weeks ago
Plenty of products have different brandings in different countries or regions. The Mazda 6 sedan is known as the Mazda Atenza in Japan. Diet Coke is called Coke Light in Europe. Apple could call it the Apple Reality Pro or Apple Spatial Pro in China and be done with it.
Score: 13 Votes (Like | Disagree)
Hopefully Smarter Avatar
4 weeks ago
don't give a **** about what china thinks
Score: 9 Votes (Like | Disagree)
LV426 Avatar
4 weeks ago
Is iCreepy still available?
Score: 8 Votes (Like | Disagree)
lkrupp Avatar
4 weeks ago
Im beginning to think that there are Trademark squatters just like the URL squatters. They register everything they can think of and then wait for someone to want it and willing to pay. “Vision Pro” seems very generic.
Score: 7 Votes (Like | Disagree)
foobarbaz Avatar
4 weeks ago

Odd, it's not like they trademarked "TV" or "Watch"

I thought the whole point the whole "Apple <Insert Product Name>" naming convention was to make it impossible to lose access to a Trademark?

I'm sure the trademark squatters are why they moved away from iThing branding.
TV and watch are generic and descriptive terms. That means they cannot be trademarked. Adding "Apple" in front of it is the workaround.

While Vision allures to something related to eyes, it's not a word used for describing goggles, glasses, or headsets. That's what makes it a brand on its own.

They could name it Apple Headset without any trademark issues, but they really want to pretend it's an entirely new category.
Score: 4 Votes (Like | Disagree)
mevans7 Avatar
4 weeks ago
They should cut it in half and call it the iEye Pro.
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
apple tv 4k yellow bg feature

When to Expect a New Apple TV to Launch

Tuesday April 9, 2024 8:30 am PDT by
It has been nearly a year and a half since the current Apple TV was released, so the device is becoming due for a hardware upgrade. Below, we recap rumors about the next Apple TV, including potential features and launch timing. The current model is the third-generation Apple TV 4K, announced in October 2022. Key new features compared to the previous model from 2021 include a faster A15...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...
iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iOS 18 WWDC 24 Feature 2

iOS 18 May Feature All-New 'Safari Browsing Assistant'

Wednesday April 10, 2024 6:11 am PDT by
iOS 18 will apparently feature a new Safari browsing assistant, according to backend code on Apple's servers discovered by Nicolás Álvarez. MacRumors contributor Aaron Perris confirmed that the code exists, but not many details are known at this time. Álvarez said it seems like the browsing assistant will use iCloud Private Relay's infrastructure to send relevant data to Apple in a...