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'comScore' Articles

iPhone Ownership Reaches All-Time High in United States

Apple currently has more iPhone users in the United States than at any point in history, according to market research firm comScore. There are now over an estimated 85.8 million iPhone owners aged 13 and older in the United States, based on a three-month average ending December 2016, according to comScore MobiLens Plus. Apple's latest iPhone 7 and iPhone 7 Plus models accounted for approximately 15 percent of that total. iPhone 6 and iPhone 6s models, including their respective Plus-sized versions, remain Apple's most popular smartphones in the U.S. with an estimated 48.4 percent share of the overall installed base. Meanwhile, an estimated 17.8 percent of the users are still using an iPhone 5, iPhone 5s, or iPhone 5c. iPhone is the most popular smartphone in both the United States and the world, according to market research firms Kantar Worldpanel and IHS Markit respectively. iOS adoption trails Android in the United States, however, given a wider variety of Android smartphones available to purchase. iOS adoption among smartphone users aged 13 and older is an estimated 43 percent in the United States, based on a three-month average ending December 2016, according to comScore. The research firm places Android at 54 percent during the same time period, with BlackBerry and Windows 10 Mobile barely registering. comScore's data differs from Consumer Intelligence Research Partners, which estimated that the iPhone's installed base reached 132 million units in the United States as of December 2016. However, CIRP's data is extrapolated from a survey of 500

iPhone Continues to Increase Lead in U.S. Smartphone Market Share Ahead of 'iPhone 6s' Debut

The latest data from digital media analytics firm comScore shows that Apple continues to increase its lead over Samsung, LG, Motorola, HTC and other handset makers in U.S. smartphone market share, less than one week before the launch of the iPhone 6s and iPhone 6s Plus. iPhones captured 44.2% market share among U.S. smartphone subscribers aged 13 and older based on a three-month average ending July 2015, an increase of 1.1 percentage points over the preceding three month average. Samsung's smartphone share in the U.S. dropped to 27.3% in July 2015, a decline of 1.3 percentage points over April 2015. LG, Motorola and HTC rounded off the top five smartphone makers with 8.7%, 4.9% and 3.5% smartphone market share in the U.S. respectively. Android remained the most widely adopted smartphone platform in the U.S. with 51.4% market share based on the July 2015 data, trailed by iOS with 44.2% market share. Windows Phone, BlackBerry and Symbian accounted for 2.9%, 1.3% and 0.1% market share in the U.S. respectively. Facebook ranked as the most popular smartphone app in the U.S. with 73.3% reach, according to comScore's Mobile Metrix. Facebook Messenger, YouTube, Google Search, Google Play, Google Maps, Pandora Radio, Gmail, Instagram and Yahoo Stocks rounded off the top ten apps. Apple is set to announce the iPhone 6s and iPhone 6s Plus at its September 9th media event in San

Apple Makes Gains in U.S. Smartphone Market Share as Launch of iPhone 6 Approaches

As the launch of the iPhone 6 approaches, Apple continues to hold its title as the number one handset manufacturer among consumers in the United States, making significant gains in share during the three month period ending in July. According to ComScore's latest numbers, the iPhone had a 42.4 percent share of the market, up from 41.4 percent in April. Samsung also saw small gains, jumping to 28.4 percent from 27.7 percent in April. Meanwhile, LG, Motorola, and HTC lost share, a trend that's been ongoing for several months. While Apple is the top handset maker, iOS has always fallen behind Android when it comes to operating system share, due to the large number of Android-based phones on the market. Apple did make headway during the July period, however, as Android lost share, dropping to 51.5 percent from 52.5 percent during the April period. iOS, meanwhile, jumped from 41.4 percent share to 42.4 percent share. iOS is the only platform that continues to gain significant ground, with BlackBerry and Symbian losing share while Microsoft gained 0.3 percentage points. It will be interesting to watch ComScore's numbers in the coming months, as Apple may see gains in both handset and operating system share. The company is preparing to launch the iPhone 6, which will offer larger displays of 4.7 and 5.5-inches. Display size has been one of the major features differentiating the iPhone from larger Android phones, and the increase in size may encourage a number of Android users to switch to Apple's platform. Because ComScore's data tracks installed user base

Apple Makes Gains in U.S. Smartphone Market Share

Apple continues to be the number one handset manufacturer among consumers in the United States and has also made small gains in operating system share, according to ComScore's newest monthly survey of U.S. mobile phone users covering the February-May 2014 period. Apple's smartphone market share increased from 41.3 percent in February to 41.9 percent in May, allowing Apple to retain its position as the top handset manufacturer. Samsung also made small gains over the period, rising to 27.8 percent share. LG, Motorola, and HTC's share fell slightly. While Apple is the top handset maker, iOS has always fallen behind Android when it comes to operating system share, given the large number of Android-based phones on the market. Apple did make small gains during the period, however, rising to a new all time high of 41.9 percent, up from 41.3 percent in February. Android, in comparison, remained flat with a 52.1 percent share. iOS continues to be the only platform to gain ground as Microsoft also experienced no growth and BlackBerry and Symbian each saw small drops in share. ComScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other

Apple Narrows Gap in U.S. Advertising Spending With Rival Samsung

Samsung is the leader in mobile advertising, significantly outspending all its rivals on commercials that target the U.S. market. Though still number one, the Korean company's advertising dollar lead is shrinking, reports the Wall Street Journal, with Samsung's rivals increasing their advertising spending by 33 percent year over year in 2013. According to ad research company Kantar Media, the top seven U.S. smartphone makers spent over $1.3 billion in 2013 on advertisements for print, TV online, radio and outdoor venues. Apple spent $351 million last year, with the bulk of that money ($339 million) going toward TV ads. While Apple increased its spending 5 percent year over year on mobile phone ads, Samsung scaled back its advertising efforts, reducing its U.S. advertising by 10 percent in 2013 to $363 million. The gap between Samsung and Apple now has narrowed to $12 million, which is less than the $68 million gap in 2012. Samsung is known for its aggressive Galaxy marketing campaigns, which routinely target rival devices. Samsung's clever tagline "The next big thing" reportedly infuriated Apple executives and lead to a tense email exchange between Apple's head of marketing Phil Schiller and the company's longtime ad agency, TBWA/Media Arts Lab. Despite outspending Apple in advertising dollars, Samsung trails Apple in U.S. smartphone subscribers, with 26.7 percent market share as compared to Apple's 41.6 percent. Apple's market share continues to grow, but the overall rate of adoption is slowing as the smartphone market approaches saturation.

Apple and iOS Continue to Make Small Gains in U.S. Smartphone Market Share

Apple retained its crown as the number one handset manufacturer among consumers in the U.S., while Google's Android operating system remained the number one platform, according to comScore's latest MobiLens and Mobile Metrix reports. These figures measure smartphone ownership and cover the three months ending January 2014. Apple beat out rival Samsung with 41.6 percent market share as compared to Samsung's 26.7 percent. When comparing changes over the measured periods, Apple, Samsung and LG made small gains, while Motorola and HTC fell. Apple's market share continues to grow, but its rate of adoption is slowing. Apple may be the top handset maker, but iOS is outnumbered by the volume of Android phones on the market. Apple's iOS platform was number two with 41.6 percent of the smartphone market, while Google's Android OS was number one with 51.7 percent market share in the recently ended period. iOS was only the platform to gain ground in the three-month period, inching up from 40.6 percent in the period ending October 2013 to 41.6 percent in the most recent period. Android and BlackBerry lost ground, with each platform dropping 0.5 percentage points. comScore measures both ownership and usage across a customer's primary smartphone and tablet. It uses an intelligent online survey as well as both panel and census-based measurement methods to compile its data.

Apple and Samsung Continue to Dominate U.S. Smartphone Usage Share

ComScore today released the results of its monthly rolling survey of U.S. mobile phone users for the October-December 2013 period, showing that Apple's U.S. smartphone market share has increased 1.2 percentage points since September, for a total share of 41.8 percent. Though Apple's share continues to grow, it still lags behind Android's total share of 51.5 percent, down 0.3 percent since September. Looking at handset manufacturers, Apple and Samsung continue to dominate the category, growing their control of the market by 1.2 percent each over the three month period. Motorola, LG and HTC round out the top five, with all of them seeing flat or negative growth.In Apple's earnings call last month, CEO Tim Cook warned that U.S. iPhone sales were weaker than expected because of U.S. carriers changing their upgrade policies. As a result, seeing share growth despite the headwinds is a positive sign for the company.156 million people in the U.S. owned smartphones (65.2 percent mobile market penetration) during the three months ending in December, up 3.2 percent since September. Apple ranked as the top OEM with 41.8 percent of U.S. smartphone subscribers (up 1.2 percentage points from September). Samsung ranked second with 26.1 percent market share (up 1.2 percentage points), followed by Motorola with 6.7 percent, LG with 6.6 percent and HTC with 5.7 percent.Apple grew its smartphone market share by 0.6 percent from November, largely at the expense of Android and BlackBerry. Despite a significant marketing effort, Micrsoft's Windows Mobile has failed to gain any traction

Apple Widens Lead Over Samsung in U.S. Smartphone Race in 2013

Research firm NPD today announced the results of its latest Connected Home Report, showing that Apple increased its share of the U.S. smartphone installed user base by seven percentage points, from 35 percent in the fourth quarter of 2012 to 42 percent in the same quarter of 2013. Second-place Samsung increased its share of the market by a smaller margin from 22 percent to 26 percent, while other major manufacturers saw their shares drop. NPD's data, which is based on a survey of roughly 5,000 consumers, is in close alignment with recent data from comScore that showed Apple with 41.2 percent of the market and Samsung at 26.0 percent in the September-November period. Both firms track installed user base rather than sales, offering a more realistic picture of real-world usage but which is slower to react to shifting market trends given typical handset lifespans. Apple has shown steady increases under these studies over the past several years, even as Android has experienced significant growth. One recent study of trends by Asymco's Horace Dediu has predicted that Apple's share of installed user base in the U.S. will peak at 68 percent in 2017 when the smartphone market hits a saturation point at 90 percent of the country's population. While Apple's performance remains strong in the U.S. and several other countries, Android has had more success attracting customers in many other markets around the world. Data from Kantar Worldpanel for the August-October period pegged Apple's share of the market in many European countries and China in the 15-20 percent range, with

Apple's U.S. Smartphone Usage Share Continues to Climb

ComScore today released the results of its monthly rolling survey of U.S. mobile phone users for the September-November 2013 period, showing that Apple's U.S. smartphone market share has increased 0.5 percentage points for a total share of 41.2 percent. Though Apple's share continues to grow, it still lags behind Android's total share of 51.9 percent. When measuring usage by handset manufacturer, Apple continued to come in first place by a wide margin, with Samsung coming in second at 26 percent and Motorola, LG, and HTC bringing up the rear with just over 6 percent share each. 152.5 million people in the U.S. owned smartphones (63.8 percent mobile market penetration) during the three months ending in November, up 3 percent since August. Apple ranked as the top OEM with 41.2 percent of U.S. smartphone subscribers (up 0.5 percentage points from August). Samsung ranked second with 26 percent market share (up 1.7 percentage points), followed by Motorola with 6.7 percent, LG with 6.5 percent and HTC with 6.4 percent. Collectively, Apple and Google control 93.1 percent of the U.S. smartphone market, with BlackBerry, Microsoft, and Symbian losing share during the November period. ComScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other

Apple's U.S. Smartphone Usage Share Remains Above 40%

comScore today released the results of its monthly rolling survey of U.S. mobile phone users for the August-September 2013 period, showing that Apple's smartphone market share rose to 40.6 percent, compared to Android's 51.8 percent over the same period.For handset manufacturers, Apple was in first place by a wide margin, with second place Samsung holding 25.4 percent of the market.149.2 million people in the U.S. owned smartphones (62.5 percent mobile market penetration) during the three months ending in October, up 4.1 percent since July. Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers (up 0.2 percentage points from July). Samsung ranked second with 25.4 percent market share (up 1.3 percentage points), while Motorola made the leap to third with 7 percent (up 0.1 percentage points). HTC and LG followed with 6.7 percent and 6.6 percent, respectively.Collectively, Apple and Google control 92.2 percent of the market, with BlackBerry and Symbian losing share, while Microsoft's Windows Phone platform gained slightly.comScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other

Apple Maps Significantly More Popular Than All Other iOS Mapping Apps, Including Google

After a rough launch last year, Apple Maps appears to be doing very well for itself, with 35 million U.S. iPhone owners using the app in September 2013, versus 6 million iOS users of the downloadable Google Maps according to data from comScore and The Guardian.The data remains a little fuzzy as neither Google nor Apple publicly release their usage figures, but if they are even close to correct, Apple has largely succeeded with its Maps rollout and Google has lost a tremendous number of Maps users in just a year.It's likely that Apple's success is largely due to the incredible advantage default apps hold on mobile platforms, with the majority of users finding Apple Maps to be "good enough" and not looking for an alternative.According to comScore, Google Maps has gone from 81.1 million mobile U.S. users last year to just 58.7 million this year, a drop of more than 20 million. At the same time, the total number of iPhone and Android phone users in the U.S. increased from 103.6 million to 136.7 million. comScore attributes this significant drop largely to the introduction of Apple Maps as the default app on iPhones, as well as an increasing share of younger users that don't use any mapping application.ComScore's data shows that in September 2013, 35m used Apple's maps at least once during the month, out of a total iPhone population of 60.1m. The 58% usage on the iPhone is reckoned to reflect the growing number of younger users who do not use mapping services; the proportion of iPhone users who use any mapping service, including Google's, has been dropping since April

Apple's U.S. Smartphone Usage Share Approaches 40%

comScore today released the results of its monthly rolling survey of U.S. mobile phone users for the January-March period, showing that Apple's smartphone market share rose 2.7 points from December to March, from 36.3% of total U.S. smartphone platform and hardware sales to 39%, marking a record high share for the company. Samsung was the hardware manufacturer with the second largest share of the market at 21.7% in March, up from 21% in December. HTC, Motorola, and LG again experienced slight drops in market share, with HTC suffering the heaviest loss going from 10.2% to 9%. Google's Android continues to be ranked as the top smartphone platform with 52% of smartphone platform share, though it experienced a drop from 53.4% in December, which was absorbed by Apple. Apple's share increased 2.7 points to 39%, while Blackberry continued to drop, hitting 5.2% down from 6.4% in December. Microsoft remained steady at 3%, though saw a small drop from 3.2% in February's report. Collectively, Apple and Google control 91 percent of the smartphone market, with Apple making continual gains each month. comScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other

Apple Continues to Gain Smartphone Market Share in U.S.

comScore today released the results of its monthly rolling survey of U.S. mobile phone users for the December-February period, revealing that Apple's smartphone market share rose 3.9 points from November to February going from 35% of total U.S. smartphone platform and hardware sales to 38.9%. Last month's report demonstrated similar growth for Apple. Samsung was the hardware manufacturer with the second largest share of the market at 21.3%, up from 20.3%. HTC, Motorola, and LG all experienced slight drops in market share. Google's Android is still ranked as the top smartphone platform with 51.7% of smartphone platform share, though it experienced a significant drop from 53.7% in November, which was absorbed by Apple. Apple's share increased 3.9 points to 38.9%, while Blackberry came in at 5.4% (down from 7.3%) and Microsoft experienced a slight jump from 3% in November to 3.2% in February. Collectively, Apple and Google control over 90 percent of the smartphone market, up from 87% last month. comScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other

Apple Makes Gains in U.S. Smartphone Market Share

comScore today released the results of its monthly rolling survey of U.S. mobile phone users for the November-January period, finding that Apple's smartphone marketshare rose 3.5 percentage points between October and January, up to 37.8% of both U.S. smartphone platform and hardware sales.Samsung was second in hardware makers with 21.4%, up from 19.5% three months earlier. HTC and Motorola both experienced significant drops in market share, while LG gained slightly.Google's Android was the largest smartphone platform with 52.3% of smartphone platform share, down from 53.6% three months ago. Android, BlackBerry, Microsoft and Symbian all lost share, to the benefit of Apple. As a result, Apple and Google control more than 87 percent of the smartphone market.Notably, comScore's data tracks installed user base rather than new handset sales, making it more reflective of real-world usage but slower to respond to shifting market trends than some other

18.5% of U.S. Mobile Phone Subscribers Now Using iPhones

comScore today released the results of its monthly rolling survey of U.S. mobile phone users for the September-November period, finding that 18.5% of U.S. mobile phone subscribers are now using an iPhone, up 1.4 percentage points from the June-August period. Samsung continues to lead the market at 26.9% on 1.2 percentage point growth, while the remainder of the top five vendors all lost share. Apple overtook LG for the second spot in last month's survey, and solidified its lead in the latest data on continued growth paired with a small decline by LG. In looking only at smartphones, which now account for 53% of the U.S. mobile market, Android has continued to expand its lead and now holds 53.7% of the market. The iPhone 5 launch has, however, allowed Apple to continue its growth and the company now holds 35% of the smartphone market as the fall of RIM and Microsoft have increasingly turned the smartphone market into a two-horse race. Notably, comScore's data tracks installed user base rather than new handset sales, making it more reflective of real-world usage but slower to respond to shifting market trends than some other

Apple Overtakes LG to Become No. 2 Mobile Phone Maker in U.S.

Apple captured the number two slot in all U.S. mobile phone makers, both smartphone and non-smartphone, for the first time, according to a new report by research firm comScore. Samsung maintained their lead with 26.3% in overall mobile phone userbase, with Apple coming in second at 17.8% and LG .2 points behind in the number three slot with 17.6%. Apple gained 1.5% in the three month period starting in August 2012 and ending in October 2012, which includes the first full month of iPhone 5 availability. LG, Motorola and HTC all saw their share shrink by .8, .2 and .4% respectively. Back in April, Apple leapfrogged Motorola to become the No. 3 mobile phone maker. comScore's data tracks installed base rather than sales figures, so it reflects well on real-world usage rather than immediate market trends. Recently, Kantar Worldpanel released data based on sales figures that Apple had overtaken Android in marketshare with the help of iPhone 5

Android Tops 50%, iOS Hits 30% in U.S. Smartphone Installed User Base

Research firm comScore today released the results of its latest survey of mobile phone users in the United States, finding that Google's Android and Apple's iOS continue to dominate the smartphone landscape. The highlight of comScore's report is Android passing 50% of installed smartphone user base for the first time, grabbing 50.1% of the market during the three-month period of December through February. That marks a gain of 3.2 percentage points since the previous three-month period and a gain of 17 percentage points over the past year. But Apple's iPhone has also seen strong performance, gaining 1.5 percentage points over the previous period and 5 percentage point year-over-year to hit 30.2% of the market. Notably, Apple has also moved passed Motorola in overall mobile phone user base in the United States, with Apple's share growing by 2.3 percentage points over the previous three-month period while Motorola's share shrank by 0.9 percentage points. Apple now holds the third highest share of mobile phone user base in the United States, placing behind Samsung and LG. comScore's data tracks installed user base rather than new handset sales, making it more reflective of real-world usage but slower to respond to shifting market trends than some other studies. The difference between those two types of studies was highlighted in a Nielsen report from last week which showed very similar number to comScore's data among "all smartphone owners" in the United States. But with the strength of the iPhone 4S launch, Nielsen's numbers showed that Android's 16-point

Apple Sells Top 3 U.S. Smartphone Models for All of 2011

Apple's iPhones were the top three most popular smartphones in the United States for all of 2011, according to comScore's 2012 Mobile Future in Focus whitepaper. NPD reported similar results for the months of October and November, when the iPhone 4S was the most popular smartphone in the country after it was released. For the full year, the iPhone 4S was the country's third most popular smartphone model, beating every other non iPhone model, even though it was only on sale for the final three months of the year. As they were on sale for the full 12 months, both the iPhone 4 and 3GS outsold the iPhone 4S. In fourth place was a single BlackBerry model, followed by the only Android device on the list: the HTC Evo 4G -- a Sprint exclusive, and the first 4G phone available in the

Apple and Android Gain Smartphone Marketshare at Expense of RIM and Microsoft

comScore released their latest numbers for the relative market shares of the mobile market. Apple continues to inch upward with 11.2% of total U.S. Mobile Subscribers. This percent share is up from 9.8% in August and 10.2% in September. Apple's growth was greater than its competitors during this time which covers the introduction of the iPhone 4S. Apple has historically trended well with steady gains in this measure over time. These numbers are for both smartphone and non-smartphone subscribers in the U.S. Amongst Smartphone platforms, Google's Android continues to lead at 46.9% over Apple's 28.7% but both platforms grew in the past few months as compared to both Microsoft and RIM. Microsoft, RIM and Symbian saw continued declines in Smartphone marketshare over the past quarter. The difference in change between Apple and Android's growth is even smaller (1.3 points vs 2.1 points) when comparing the November numbers to September numbers. The iPhone 4S's launch in October should have been covered in these figures. comScore's data tracks installed user base rather than new handset sales, making it more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

Apple Ranks as Fifth Most-Visited U.S. Online Retail Site on Black Friday

Market research firm comScore today released data on U.S. online shopping for Black Friday, showing strong sales of $816 million, up 26% over last year's numbers. According to the data, Apple ranked as the fifth most-visited online retailer in the country on Black Friday, trailing Amazon, Walmart, Best Buy, and Target. comScore noted in a statement to AllThingsD that Apple was "nipping at Target's heels" for fourth place in the rankings.Fifty million Americans visited online retail sites on Black Friday, representing an increase of 35 percent versus year ago. Each of the top five retail sites achieved double-digit gains in visitors vs. last year, led by Amazon. Walmart ranked second, followed by Best Buy, Target and Apple. “Each of the top online retailers generated significantly greater Black Friday activity compared to last year,” added [comScore chairman Gian] Fulgoni. “Amazon.com once again led the pack, with 50 percent more visitors than any other retailer, while also showing the highest growth rate versus last year. However, it is telling that the top multi-channel retailers also showed strong growth in visitors, demonstrating the importance of the online channel to the retail industry as a whole.”In addition to its online retail presence, Apple obviously also operates an extensive network of retail stores, with nearly 250 locations in the United States. The company's products are also carried by the four online retailers that ranked ahead of Apple in Black Friday traffic, increasing its impact for what is expected to be a blockbuster holiday quarter for