iPhone Continues to Increase Lead in U.S. Smartphone Market Share Ahead of 'iPhone 6s' Debut

The latest data from digital media analytics firm comScore shows that Apple continues to increase its lead over Samsung, LG, Motorola, HTC and other handset makers in U.S. smartphone market share, less than one week before the launch of the iPhone 6s and iPhone 6s Plus.

iPhone 6 Side
iPhones captured 44.2% market share among U.S. smartphone subscribers aged 13 and older based on a three-month average ending July 2015, an increase of 1.1 percentage points over the preceding three month average.

comscore_smartphones_jul15 (1)
Samsung's smartphone share in the U.S. dropped to 27.3% in July 2015, a decline of 1.3 percentage points over April 2015. LG, Motorola and HTC rounded off the top five smartphone makers with 8.7%, 4.9% and 3.5% smartphone market share in the U.S. respectively.

Android remained the most widely adopted smartphone platform in the U.S. with 51.4% market share based on the July 2015 data, trailed by iOS with 44.2% market share. Windows Phone, BlackBerry and Symbian accounted for 2.9%, 1.3% and 0.1% market share in the U.S. respectively.

comscore-july-2015-smartphone-OS-share
Facebook ranked as the most popular smartphone app in the U.S. with 73.3% reach, according to comScore's Mobile Metrix. Facebook Messenger, YouTube, Google Search, Google Play, Google Maps, Pandora Radio, Gmail, Instagram and Yahoo Stocks rounded off the top ten apps.

Apple is set to announce the iPhone 6s and iPhone 6s Plus at its September 9th media event in San Francisco.

Related Forum: iPhone

Top Rated Comments

dannyyankou Avatar
99 months ago
And a lot of people, including myself, will be upgrading from the 5s to the 6s. Just have to wait for my upgrade.
Score: 6 Votes (Like | Disagree)
JackANSI Avatar
99 months ago
No one says a peep, critically, about the company assembling the data... when the data agrees with what they believe ;)
Score: 5 Votes (Like | Disagree)
Tycho24 Avatar
99 months ago
What about world marketshare? Which amounts to a majority of handsets sold?
I think since many third world countries have "smartphones" in use that are actually so low specced, they are actually simply basic phones... we've all realized that info from the United States is FAR more telling as to what is going on momentumwise in the high end smartphone world.
By all means though, if you personally are interested in a metric that is completely meaningless to any of the rest of us here... go seek it out!
Just don't be surprised that it won't make an article here, as it is irrelevant to us and the things we discuss here.
Score: 3 Votes (Like | Disagree)
Michael Scrip Avatar
99 months ago
KGI Securities stated though that the iPhone 6S sales will not grow beyond the iPhone 6:

https://www.macrumors.com/2015/08/11/iphone-6s-could-face-negative/

Funnily enough one of the reasons is a slowdown in Chinese sales, I posted on here that China was one of the main reasons the iPhone 6 did so well as it was a new market to Apple.

So it will be interesting to see what happens.
There will be a point when iPhone growth stops. In other words... there will be a quarter when iPhone sales do not outsell the same quarter the previous year.

And people will freak the fsck out.

But at that point... Apple will be selling iPhones at a rate of well over 250 million units every year... so it's not like they will be going bankrupt or anything.

Apple figured out the secret:

1. Sell a fsckton of phones
2. Make a lot of money on each phone sold

Most companies do neither.
Score: 2 Votes (Like | Disagree)
Dargoth Avatar
99 months ago
There we go! A left to right table. Some of the tables posted on here look like they were originally designed for Arabic.
Score: 2 Votes (Like | Disagree)
JeffyTheQuik Avatar
99 months ago
There's a Sybian in there?

:O
Score: 2 Votes (Like | Disagree)

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