Apple's U.S. Smartphone Usage Share Approaches 40%

comScore today released the results of its monthly rolling survey of U.S. mobile phone users for the January-March period, showing that Apple's smartphone market share rose 2.7 points from December to March, from 36.3% of total U.S. smartphone platform and hardware sales to 39%, marking a record high share for the company.

topsmartphoneoems
Samsung was the hardware manufacturer with the second largest share of the market at 21.7% in March, up from 21% in December. HTC, Motorola, and LG again experienced slight drops in market share, with HTC suffering the heaviest loss going from 10.2% to 9%.

Google's Android continues to be ranked as the top smartphone platform with 52% of smartphone platform share, though it experienced a drop from 53.4% in December, which was absorbed by Apple.

topsmartphoneplatforms
Apple's share increased 2.7 points to 39%, while Blackberry continued to drop, hitting 5.2% down from 6.4% in December. Microsoft remained steady at 3%, though saw a small drop from 3.2% in February's report. Collectively, Apple and Google control 91 percent of the smartphone market, with Apple making continual gains each month.

comScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

Related Forum: iPhone

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
maxresdefault

First Look at Messages via Satellite in iOS 18

Thursday June 13, 2024 11:29 am PDT by
Apple has been gradually expanding its suite of satellite connectivity features for iPhone, and iOS 18 brings a significant new one in the form of Messages via satellite. The feature allows users to send and receive iMessages and SMS texts, including emoji and Tapbacks, while out of range of cellular and Wi-Fi networks. CNET met up with Apple's senior director of platform product marketing,...
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...
Generic iOS 18 Feature Real Mock

Your iPhone 15 Can Show the Time When It's Out of Battery in iOS 18

Wednesday June 12, 2024 2:57 pm PDT by
The iPhone has had a Power Reserve function that holds back a small amount of battery life to allow features like Find My and NFC unlocking to work even when your device has died, and in iOS 18, Apple seems to be improving the feature further for the iPhone 15 models. As demonstrated on Reddit, when the battery on an iPhone running iOS 18 is exhausted, the phone can continue to show the time ...

Top Rated Comments

CrazyForApple Avatar
145 months ago
I hate it when people say Apple is doomed.
Score: 17 Votes (Like | Disagree)
AidenShaw Avatar
145 months ago
No there isn't.

Most people following MacRumours for any period of time would realize that there's an incredible bias towards "Apple good, everyone else bad, Samsung is the spawn of Satan" in a large number of the posts. (Although the Samsung part is fairly recent, since Samsung has been kicking Apple's butt.)

"Market share" was dismissed as unimportant when Apple was a computer company and Apple OSX was in the single digits.

"Market share" was often touted as decisive evidence of Apple's dominance when certain classes of Itoys hit double-digit or majority positions.

Now that many of the Itoys are slipping, "market share" is being dismissed again. And, even worse, Apple fans are bringing out the tired old "shipped doesn't mean sold" mantra - as if retailers would continue to order devices that weren't selling.
Score: 8 Votes (Like | Disagree)
PracticalMac Avatar
145 months ago
but, but, but, the price of shares are falling!

Apple is DOOOOOoooommmeed!

/sarcasm
Score: 8 Votes (Like | Disagree)
Mr. Gates Avatar
145 months ago
And yet paying their fair share of taxes to the country that allowed them the opportunity to prosper is unthinkable.

Folks, why do you think Apple has so much money and almost every one else in the US is in debt ?





LINK - - - http://www.nytimes.com/2013/05/03/business/how-apple-and-other-corporations-move-profit-to-avoid-taxes.html?pagewanted=all&_r=0
Score: 6 Votes (Like | Disagree)
Renzatic Avatar
145 months ago
We don't really care for marketshare. But since android fanboys do. we just like to remind them once a while that apple is winning in market and profit share then we will watch them cry. :rolleyes:

Two years ago, you heard about nothing but marketshare from the hardcore contingent. It was always heralded as an example of how the best sells because people want the best.

But as soon as Apple lost the majority stake in the mobile sector...pfft...gone. It's now an unimportant vector.
Score: 6 Votes (Like | Disagree)
iGrip Avatar
145 months ago
Market share is meaningless. Nobody who loves Apple cares one whit about market share, or else they would be embarrassed by the Mac's single-digit market share. Therefore, market share is meaningless.
Score: 5 Votes (Like | Disagree)