Apple's U.S. Smartphone Usage Share Approaches 40% - MacRumors
Skip to Content

Apple's U.S. Smartphone Usage Share Approaches 40%

comScore today released the results of its monthly rolling survey of U.S. mobile phone users for the January-March period, showing that Apple's smartphone market share rose 2.7 points from December to March, from 36.3% of total U.S. smartphone platform and hardware sales to 39%, marking a record high share for the company.

topsmartphoneoems
Samsung was the hardware manufacturer with the second largest share of the market at 21.7% in March, up from 21% in December. HTC, Motorola, and LG again experienced slight drops in market share, with HTC suffering the heaviest loss going from 10.2% to 9%.

Google's Android continues to be ranked as the top smartphone platform with 52% of smartphone platform share, though it experienced a drop from 53.4% in December, which was absorbed by Apple.

topsmartphoneplatforms
Apple's share increased 2.7 points to 39%, while Blackberry continued to drop, hitting 5.2% down from 6.4% in December. Microsoft remained steady at 3%, though saw a small drop from 3.2% in February's report. Collectively, Apple and Google control 91 percent of the smartphone market, with Apple making continual gains each month.

comScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

Related Forum: iPhone

Popular Stories

iPhone 18 Pro Rumored Colors

What's Coming in September: New iPhones, Apple Watches and More

Thursday August 13, 2026 4:20 pm PDT by
Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV. iPhone 18 Pro The iPhone 18 Pro is going to look like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting some internal updates, including a new Wide camera with a variable aperture for more control over lighting ...
iPhone 17 One Year Later Thumb 1

Should You Buy an iPhone 17 Now or Wait for iPhone 18?

Friday August 14, 2026 12:15 pm PDT by
For the first time since Apple started selling standard and "Pro" iPhones, we're not going to get an entry-level iPhone model this fall. Apple doesn't plan to release an iPhone 18 in September, and will only launch the iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone Ultra. The lower-cost iPhone 18 won't come out until spring 2027. Subscribe to the MacRumors YouTube channel for more ...
Everything New Your iPhone Can Do on iOS 27 Feature 1

30 New Things Your iPhone Can Do in iOS 27

Friday August 14, 2026 6:24 am PDT by
Apple will release iOS 27 in September, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features on the way, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era. This year's major iPhone software update isn't all about AI, though, as the following feature list...

Top Rated Comments

CrazyForApple Avatar
173 months ago
I hate it when people say Apple is doomed.
Score: 17 Votes (Like | Disagree)
AidenShaw Avatar
173 months ago
No there isn't.

Most people following MacRumours for any period of time would realize that there's an incredible bias towards "Apple good, everyone else bad, Samsung is the spawn of Satan" in a large number of the posts. (Although the Samsung part is fairly recent, since Samsung has been kicking Apple's butt.)

"Market share" was dismissed as unimportant when Apple was a computer company and Apple OSX was in the single digits.

"Market share" was often touted as decisive evidence of Apple's dominance when certain classes of Itoys hit double-digit or majority positions.

Now that many of the Itoys are slipping, "market share" is being dismissed again. And, even worse, Apple fans are bringing out the tired old "shipped doesn't mean sold" mantra - as if retailers would continue to order devices that weren't selling.
Score: 8 Votes (Like | Disagree)
PracticalMac Avatar
173 months ago
but, but, but, the price of shares are falling!

Apple is DOOOOOoooommmeed!

/sarcasm
Score: 8 Votes (Like | Disagree)
Mr. Gates Avatar
173 months ago
And yet paying their fair share of taxes to the country that allowed them the opportunity to prosper is unthinkable.

Folks, why do you think Apple has so much money and almost every one else in the US is in debt ?





LINK - - - http://www.nytimes.com/2013/05/03/business/how-apple-and-other-corporations-move-profit-to-avoid-taxes.html?pagewanted=all&_r=0
Score: 6 Votes (Like | Disagree)
Renzatic Avatar
173 months ago
We don't really care for marketshare. But since android fanboys do. we just like to remind them once a while that apple is winning in market and profit share then we will watch them cry. :rolleyes:

Two years ago, you heard about nothing but marketshare from the hardcore contingent. It was always heralded as an example of how the best sells because people want the best.

But as soon as Apple lost the majority stake in the mobile sector...pfft...gone. It's now an unimportant vector.
Score: 6 Votes (Like | Disagree)
iGrip Avatar
173 months ago
Market share is meaningless. Nobody who loves Apple cares one whit about market share, or else they would be embarrassed by the Mac's single-digit market share. Therefore, market share is meaningless.
Score: 5 Votes (Like | Disagree)