Apple Makes Gains in U.S. Smartphone Market Share

comScore today released the results of its monthly rolling survey of U.S. mobile phone users for the November-January period, finding that Apple's smartphone marketshare rose 3.5 percentage points between October and January, up to 37.8% of both U.S. smartphone platform and hardware sales.

Samsung was second in hardware makers with 21.4%, up from 19.5% three months earlier. HTC and Motorola both experienced significant drops in market share, while LG gained slightly.

ComScore Reports January 2013 U S Smartphone Subscriber Market Share  comScore Inc
Google's Android was the largest smartphone platform with 52.3% of smartphone platform share, down from 53.6% three months ago. Android, BlackBerry, Microsoft and Symbian all lost share, to the benefit of Apple. As a result, Apple and Google control more than 87 percent of the smartphone market.

ComScore Reports January 2013 U S Smartphone Subscriber Market Share  comScore Inc 1
Notably, comScore's data tracks installed user base rather than new handset sales, making it more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

Top Rated Comments

econgeek Avatar
122 months ago
I really don't think it's right to call android the largest "smartphone platform", because:

1. Really its "mobile platform" and when you look at the post-PC era, tablets, namely the iPad Market is a big chunk of mobil devices, and when you include these numbers- the iPad has really dominant share making iOS the dominant platform. Looking just at "smartphones" is selective reporting to try and exclude the market where Apple has had the most success, skewing the numbers in favor of android.

2. Android is hugely fragmented. iOS devices are mostly all running the latest iOS software and even ones that aren't can all run apps without modification. This is not true on android where covering %80 of the market requires changing your app to support 167!!! different devices.

3. I don't consider android to really be a platform, simply because it is so compromised. As a ripoff of iOS they had to rush it to market and in doing so compromised a lot of functionality.

4. Android is primarily sold to feature phone buyers as if it were a featurephone. These people walk in to get "a phone" and get sold android by the weenies at the carriers store... but they don't use them for apps or for even browsing the web, which is why the web stats on android are so pitiful. Android is really a feature phone operating system (hence the fragmentation and incompatibility)

5. You'd be just as correct to lump all the other Linux derivatives together and claim that there's a "linux smartphone platform".

6. We don't have real hard numbers for shipping devices for android. Amazon doesn't publish actual numbers. Google doesn't publish actual numbers. Samsung doesn't publish actual numbers. There's a lot of hype and BS claims that these devices are selling in huge numbers, but when samsung was forced to report actual sales in the lawsuit last year, it turns out that when journalists were claiming big sales the reality was pitiful. Most of these "sales" are actually non-android featurephones also sold by these companies who don't break them out because they want to seem more dominant than they are.

Get me real numbers reported in annual or quarterly reports that would result in an investigation by the SEC and charges of fraud if they were made up-- and use those.

Apple provides them. Until android manufacturers are willing to report the numbers under penalty of perjury like Apple does, they're just PR smoke, nothing more. (or analysts "projections")

These stats are being distorted by the propaganda of android fans who claim that it is a platform, and a smartphone platform at that and that it is dominant
Score: 35 Votes (Like | Disagree)
daneoni Avatar
122 months ago
Considering that there are only 6 iPhone models and at least 1000 Android phones I wouldn't say that 37.8% (iOS) to 52.3% (Android) is too bad of a margin
Score: 18 Votes (Like | Disagree)
SnowLeopard2008 Avatar
122 months ago
People use iPhones more because they last longer. It's not built from really poor quality plastic (ala Samsung). It's got software updates for at least twice or thrice as long as Android based devices (exception are Nexus devices). And let's not forget there are better quality apps on iOS in general. Oh and iOS is easier to use and the interface is consistent across multiple devices, multiple versions of the OS.
Score: 15 Votes (Like | Disagree)
sazivad Avatar
122 months ago
Meh. Neither Android nor iOS are ever going to disappear, and seasonal changes are to be expected.

I'm sure when the S4 comes out, we'll see a spike in Android marketshare.

And when the 5S comes out, we'll see a spike in iOS marketshare.

etc.

EDIT: Oh !@#$, I didn't notice at first that Microsoft actually lost marketshare. Did it ever even go above, like, 5%?

Jeez.
Score: 13 Votes (Like | Disagree)
samcraig Avatar
122 months ago
Sad sad post.

BTW - "rushed to market" ? Yeah - maybe MAYBE OS1.0 - but now? Not so much. ICS and JB weren't "rushed" no matter how much you really want to say it.

What functionality has been compromised in Android. Name some.

Your rationalization is hilarious.

Lastly - why so defensive and dismissive? Someone at Google kidnap a loved one?

I really don't think it's right to call android the largest "smartphone platform", because:

1. Really its "mobile platform" and when you look at the post-PC era, tablets, namely the iPad Market is a big chunk of mobil devices, and when you include these numbers- the iPad has really dominant share making iOS the dominant platform. Looking just at "smartphones" is selective reporting to try and exclude the market where Apple has had the most success, skewing the numbers in favor of android.

2. Android is hugely fragmented. iOS devices are mostly all running the latest iOS software and even ones that aren't can all run apps without modification. This is not true on android where covering %80 of the market requires changing your app to support 167!!! different devices.

3. I don't consider android to really be a platform, simply because it is so compromised. As a ripoff of iOS they had to rush it to market and in doing so compromised a lot of functionality.

4. Android is primarily sold to feature phone buyers as if it were a featurephone. These people walk in to get "a phone" and get sold android by the weenies at the carriers store... but they don't use them for apps or for even browsing the web, which is why the web stats on android are so pitiful. Android is really a feature phone operating system (hence the fragmentation and incompatibility)

5. You'd be just as correct to lump all the other Linux derivatives together and claim that there's a "linux smartphone platform".

6. We don't have real hard numbers for shipping devices for android. Amazon doesn't publish actual numbers. Google doesn't publish actual numbers. Samsung doesn't publish actual numbers. There's a lot of hype and BS claims that these devices are selling in huge numbers, but when samsung was forced to report actual sales in the lawsuit last year, it turns out that when journalists were claiming big sales the reality was pitiful. Most of these "sales" are actually non-android featurephones also sold by these companies who don't break them out because they want to seem more dominant than they are.

Get me real numbers reported in annual or quarterly reports that would result in an investigation by the SEC and charges of fraud if they were made up-- and use those.

Apple provides them. Until android manufacturers are willing to report the numbers under penalty of perjury like Apple does, they're just PR smoke, nothing more. (or analysts "projections")

These stats are being distorted by the propaganda of android fans who claim that it is a platform, and a smartphone platform at that and that it is dominant
Score: 11 Votes (Like | Disagree)
ymmit Avatar
122 months ago
Maybe one of these days Apple's share price will again reflect reality.
Score: 11 Votes (Like | Disagree)

Popular Stories

maxresdefault

M2 13-Inch MacBook Pro With 256GB SSD Appears Slower Than Equivalent M1 in Real-World Speed Tests

Monday June 27, 2022 1:57 pm PDT by
Benchmark testing has indicated that the 256GB variant of the 13-inch MacBook Pro with M2 chip offers slower SSD performance than its M1 equivalent, and now real-world stress testing by YouTuber Max Yuryev of Max Tech suggests that the 256GB SSD in the 13-inch MacBook Pro is also underperforming in day-to day-usage. The M2 MacBook Pro with 256GB SSD and 8GB RAM was slower than the M1 MacBook ...
original iphone 2007

15 Years Ago Today, the iPhone Went On Sale

Wednesday June 29, 2022 4:43 am PDT by
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale. The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
maxresdefault

Video Comparison: M2 MacBook Pro vs. M1 MacBook Pro

Tuesday June 28, 2022 2:45 pm PDT by
Apple last week launched an updated version of the 13-inch MacBook Pro, and it is the first Mac that is equipped with an updated M2 chip. As it's using a brand new chip, we thought we'd pick up the M2 MacBook Pro and compare it to the prior-generation M1 MacBook Pro to see just what's new. Subscribe to the MacRumors YouTube channel for more videos. For the video comparison, we're using the...
iPhone 11 Pro vs iPhone 14 Pro

iPhone 11 Pro vs. 14 Pro: New Features to Expect if You've Waited to Upgrade

Monday June 27, 2022 11:22 am PDT by
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to. Below, we've put together a list of new features and...
iPhone vs Galaxy Larger

Apple Executive Says Samsung Copied the iPhone and Simply 'Put a Bigger Screen Around It'

Tuesday June 28, 2022 8:59 am PDT by
The Wall Street Journal's Joanna Stern today shared a new documentary about the evolution of the iPhone ahead of the 15th anniversary of the device launching on June 29, 2007. The documentary includes an interview with Apple's marketing chief Greg Joswiak, iPhone co-creator Tony Fadell, and a family of iPhone users. One segment of the interview reflects on Android smartphones gaining larger...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
Apple 5G Modem Feature Triad

Kuo: Apple's Work on 5G Modem Chip 'Failed,' Qualcomm to Remain Supplier for 2023 iPhones

Tuesday June 28, 2022 9:06 am PDT by
For the last several years, Apple has been working to develop its own 5G modem chip so that it won't need to rely on Qualcomm as a supplier, but according to Apple analyst Ming-Chi Kuo, Apple's efforts "may have failed." Kuo says that his "latest survey" suggests that development on the chip has stalled, which means Qualcomm would remain the exclusive supplier for 5G chips for the 2023...