Apple's U.S. Smartphone Usage Share Remains Above 40%

comScore today released the results of its monthly rolling survey of U.S. mobile phone users for the August-September 2013 period, showing that Apple's smartphone market share rose to 40.6 percent, compared to Android's 51.8 percent over the same period.

For handset manufacturers, Apple was in first place by a wide margin, with second place Samsung holding 25.4 percent of the market.

ComScore October 2013

149.2 million people in the U.S. owned smartphones (62.5 percent mobile market penetration) during the three months ending in October, up 4.1 percent since July. Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers (up 0.2 percentage points from July). Samsung ranked second with 25.4 percent market share (up 1.3 percentage points), while Motorola made the leap to third with 7 percent (up 0.1 percentage points). HTC and LG followed with 6.7 percent and 6.6 percent, respectively.

ComScore October 2013 2
Collectively, Apple and Google control 92.2 percent of the market, with BlackBerry and Symbian losing share, while Microsoft's Windows Phone platform gained slightly.

comScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

Top Rated Comments

fr33 loader Avatar
93 months ago

And your on a Apple enthusiast site why?


This site would suck if there are 18 pages of "I love you Apple and can do no wrong" posts drooling and offering their first born sons to Tim. Not everybody is a cultist you know?
Score: 6 Votes (Like | Disagree)
Seiga Avatar
93 months ago

Apple proves to surpass the competition once again!:apple:


Where...... In the U.S. only? Set the comscore to World instead of U.S. and see what you get. Apple rules the U.S., not the world for handset sales. Samsung takes over that hands down.
Score: 6 Votes (Like | Disagree)
jayducharme Avatar
93 months ago

the 5S reminded me of why i have stuck with apple since the original iPhone

iOS 7 has for the first time made me consider a different smartphone OS. I'm really frustrated with uncharacteristically unintuitive things like the new Calendar. And I figure if I'm going to get that frustrated, I might as well dive into a different technology. I'm hoping that iOS7 is simply exhibiting growing pains and that it'll all eventually get straightened out. But if it doesn't, there are more and more compelling alternatives out there for me to explore.
Score: 6 Votes (Like | Disagree)
troop231 Avatar
93 months ago

Windows Phone has potential.


Potential to go the way of the Dodo bird. :D
Score: 6 Votes (Like | Disagree)
Technarchy Avatar
93 months ago
Windows Phone has potential.
Score: 5 Votes (Like | Disagree)
cdmoore74 Avatar
93 months ago

iOS 7 has for the first time made me consider a different smartphone OS. I'm really frustrated with uncharacteristically unintuitive things like the new Calendar. And I figure if I'm going to get that frustrated, I might as well dive into a different technology. I'm hoping that iOS7 is simply exhibiting growing pains and that it'll all eventually get straightened out. But if it doesn't, there are more and more compelling alternatives out there for me to explore.


I think it's a lot different going from Android to iOS. I gave it a shot for 2 months with a iPhone 5s but came running back to Android because I felt chained down by the OS and it felt like a downgrade. I haven't touched my wife's iPhone 5 and I don't want to. iOS 7 left such a bad impression on me I returned a retina iPad mini (unopened) because I got sick of seeing "low memory" errors on the 5s.
I think if you never used Android then you really don't know what your missing especially since Android was crappy for the first couple of revisions; I agree with many on that. But today it beats iOS hands down. For my wife I will always pick Apple because it just works (if you ignore the things that do not work).
Score: 4 Votes (Like | Disagree)

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