comScore released their latest numbers for the relative market shares of the mobile market. Apple continues to inch upward with 11.2% of total U.S. Mobile Subscribers.
This percent share is up from 9.8% in August and 10.2% in September. Apple's growth was greater than its competitors during this time which covers the introduction of the iPhone 4S. Apple has historically trended well with steady gains in this measure over time. These numbers are for both smartphone and non-smartphone subscribers in the U.S.
Amongst Smartphone platforms, Google's Android continues to lead at 46.9% over Apple's 28.7% but both platforms grew in the past few months as compared to both Microsoft and RIM.
Microsoft, RIM and Symbian saw continued declines in Smartphone marketshare over the past quarter. The difference in change between Apple and Android's growth is even smaller (1.3 points vs 2.1 points) when comparing the November numbers to September numbers. The iPhone 4S's launch in October should have been covered in these figures.
comScore's data tracks installed user base rather than new handset sales, making it more reflective of real-world usage but slower to respond to shifting market trends than some other studies.
Monday November 3, 2025 5:54 am PST by Joe Rossignol
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
Wednesday November 5, 2025 11:57 am PST by Juli Clover
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google.
For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman.
Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
Monday November 3, 2025 1:11 pm PST by Juli Clover
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. iOS 26.1 is compatible with the iPhone 11 series and later, as well as the second-generation iPhone SE.
The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Monday November 3, 2025 1:07 pm PST by Juli Clover
Apple today released tvOS 26.1, an update to the tvOS 26 operating system that came out in September. tvOS 26.1 is available on the Apple TV 4K and the Apple TV HD models, but Liquid Glass is only available on the second-generation Apple TV 4K or later.
tvOS 26 can be downloaded using the Settings app on the Apple TV. Open up Settings and go to System > Software Update to get the ...
Monday November 3, 2025 3:22 pm PST by Juli Clover
Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful Apple One logo available.
The logo features an Apple icon that's split into six slices, and each slice includes the color that Apple uses for one of the services included in Apple One Premium.
Apple One is...
It's all those low-end Samsung, LGs and HTCs where their users barely know that their phones are smartphones or buy any apps. Maybe you have to go to cities lower on the economic totem pole to see more of them.
As opposed the the wealthy, intelligent, high class iPhone users?
It's all those low-end Samsung, LGs and HTCs where their users barely know that their phones are smartphones or buy any apps. Maybe you have to go to cities lower on the economic totem pole to see more of them.
Why then was the Samsung Galaxy S II, a top of the line high end phone one of the best selling Android model this year ? :rolleyes:
That doesn't make sense, according to you, it's the low end that's pushing Android up, not its high-end...
