Apple and Android Gain Smartphone Marketshare at Expense of RIM and Microsoft
comScore released their latest numbers for the relative market shares of the mobile market. Apple continues to inch upward with 11.2% of total U.S. Mobile Subscribers.
This percent share is up from 9.8% in August and 10.2% in September. Apple's growth was greater than its competitors during this time which covers the introduction of the iPhone 4S. Apple has historically trended well with steady gains in this measure over time. These numbers are for both smartphone and non-smartphone subscribers in the U.S.
Amongst Smartphone platforms, Google's Android continues to lead at 46.9% over Apple's 28.7% but both platforms grew in the past few months as compared to both Microsoft and RIM.
Microsoft, RIM and Symbian saw continued declines in Smartphone marketshare over the past quarter. The difference in change between Apple and Android's growth is even smaller (1.3 points vs 2.1 points) when comparing the November numbers to September numbers. The iPhone 4S's launch in October should have been covered in these figures.
comScore's data tracks installed user base rather than new handset sales, making it more reflective of real-world usage but slower to respond to shifting market trends than some other studies.