Apple Ranks as Fifth Most-Visited U.S. Online Retail Site on Black Friday

comscore black friday retailer rankings
Market research firm comScore today released data on U.S. online shopping for Black Friday, showing strong sales of $816 million, up 26% over last year's numbers. According to the data, Apple ranked as the fifth most-visited online retailer in the country on Black Friday, trailing Amazon, Walmart, Best Buy, and Target. comScore noted in a statement to AllThingsD that Apple was "nipping at Target's heels" for fourth place in the rankings.

Fifty million Americans visited online retail sites on Black Friday, representing an increase of 35 percent versus year ago. Each of the top five retail sites achieved double-digit gains in visitors vs. last year, led by Amazon. Walmart ranked second, followed by Best Buy, Target and Apple.

“Each of the top online retailers generated significantly greater Black Friday activity compared to last year,” added [comScore chairman Gian] Fulgoni. “Amazon.com once again led the pack, with 50 percent more visitors than any other retailer, while also showing the highest growth rate versus last year. However, it is telling that the top multi-channel retailers also showed strong growth in visitors, demonstrating the importance of the online channel to the retail industry as a whole.”

In addition to its online retail presence, Apple obviously also operates an extensive network of retail stores, with nearly 250 locations in the United States. The company's products are also carried by the four online retailers that ranked ahead of Apple in Black Friday traffic, increasing its impact for what is expected to be a blockbuster holiday quarter for Apple.

Related Forum: Community Discussion

Top Rated Comments

Ryth Avatar
154 months ago
Quite impressive. It'd be a little hard to beat Amazon, Walmart, Best Buy and Target though.
True...but I want to know what the % of each of those sites hits were for Apple products.

If Apple is getting 10%-20% or more of a sites traffic to their products in those categories, then it's really just like visiting the Apple site really.
Score: 4 Votes (Like | Disagree)
Steve's Barber Avatar
154 months ago
I suspect people were merely cross checking with Apple to see what a great deal they were getting elsewhere.
Score: 3 Votes (Like | Disagree)
Roofy. Avatar
154 months ago
They're basically #1 on that list considering the other 4 aren't product companies but retail chains.
Score: 3 Votes (Like | Disagree)
GREEN4U Avatar
154 months ago
I suspect people were merely cross checking with Apple to see what a great deal they were getting elsewhere.


LOL. Exactly.
Score: 2 Votes (Like | Disagree)
RobertMartens Avatar
154 months ago
then it's really just like visiting the Apple site really.

Hey he said 'really' two times in the same sentence, yuk yuk

----------

Where's Microsoft on that list? Oh wait, I know, next year when Windows 8 is released it will be a different game, right? LOL

:apple:

Picking on Microsoft is kind of like beating a long dead horse.

----------

Gonna buy three kindle fires for people on my list.

Be sure to include the receipt when you give them the fires.

Look who's getting lazy now
Score: 1 Votes (Like | Disagree)
AidenShaw Avatar
154 months ago
I added to Apple's hit count quite a few times over Thanksgiving just checking to see if they had any more refurbished 16GB iPad 1's for sale for cheap.

...and just like the "Facebook kids" at the brick-and-mortar Apple stores, you made it look busy without actually buying anything.

;)
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 16 Mock Header With Dynamic Island

Skipping the iPhone 15 Pro? Here's What's Rumored for iPhone 16 Pro

Friday September 22, 2023 9:29 am PDT by
Are you skipping the iPhone 15 Pro and waiting another year to upgrade? If so, we already have some iPhone 16 Pro rumors for you. Below, we recap new features rumored for the iPhone 16 Pro models so far:Larger displays: The iPhone 16 Pro and iPhone 16 Pro Max will be equipped with larger 6.3-inch and 6.9-inch displays, respectively, according to Ross Young, CEO of Display Supply Chain...
Apple WWDC23 macOS Sonoma hero

macOS Sonoma Launching This Week With These New Features

Sunday September 24, 2023 12:45 pm PDT by
Apple previously announced that macOS Sonoma will be released this Tuesday, September 26. The free software update includes many new features and changes for the Mac, including the five that we have highlighted below. In addition to these five features, we have shared the full release notes for macOS Sonoma below for a complete overview of everything new. Desktop Widgets macOS Sonoma...
Apple Watch Ultra 2 double tap gesture 230912

watchOS 10.1 to Enable Apple Watch's New 'Double Tap' Gesture

Thursday September 21, 2023 12:52 pm PDT by
The new Double Tap gesture for the Apple Watch Series 9 and the Apple Watch Ultra 2 will be enabled starting with watchOS 10.1, according to Marques Brownlee, host of the popular tech-focused YouTube channel MKBHD. The first beta of watchOS 10.1 will likely be available by next week, and Apple announced that the software update will be released next month. Brownlee shared his impressions...