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Apple Ranks as Fifth Most-Visited U.S. Online Retail Site on Black Friday

Monday November 28, 2011 12:50 pm PST by Eric Slivka

Market research firm comScore today released data on U.S. online shopping for Black Friday, showing strong sales of $816 million, up 26% over last year's numbers. According to the data, Apple ranked as the fifth most-visited online retailer in the country on Black Friday, trailing Amazon, Walmart, Best Buy, and Target. comScore noted in a statement to AllThingsD that Apple was "nipping at Target's heels" for fourth place in the rankings.
Fifty million Americans visited online retail sites on Black Friday, representing an increase of 35 percent versus year ago. Each of the top five retail sites achieved double-digit gains in visitors vs. last year, led by Amazon. Walmart ranked second, followed by Best Buy, Target and Apple.

“Each of the top online retailers generated significantly greater Black Friday activity compared to last year,” added [comScore chairman Gian] Fulgoni. “Amazon.com once again led the pack, with 50 percent more visitors than any other retailer, while also showing the highest growth rate versus last year. However, it is telling that the top multi-channel retailers also showed strong growth in visitors, demonstrating the importance of the online channel to the retail industry as a whole.”
In addition to its online retail presence, Apple obviously also operates an extensive network of retail stores, with nearly 250 locations in the United States. The company's products are also carried by the four online retailers that ranked ahead of Apple in Black Friday traffic, increasing its impact for what is expected to be a blockbuster holiday quarter for Apple.

Tag: comScore
[ 46 comments ]


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Ryth
95 months ago

Quite impressive. It'd be a little hard to beat Amazon, Walmart, Best Buy and Target though.


True...but I want to know what the % of each of those sites hits were for Apple products.

If Apple is getting 10%-20% or more of a sites traffic to their products in those categories, then it's really just like visiting the Apple site really.
Rating: 4 Votes
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Roofy.
95 months ago
They're basically #1 on that list considering the other 4 aren't product companies but retail chains.
Rating: 3 Votes
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Steve's Barber
95 months ago
I suspect people were merely cross checking with Apple to see what a great deal they were getting elsewhere.
Rating: 3 Votes
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GREEN4U
95 months ago

I suspect people were merely cross checking with Apple to see what a great deal they were getting elsewhere.



LOL. Exactly.
Rating: 2 Votes
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Slix
95 months ago
Quite impressive. It'd be a little hard to beat Amazon, Walmart, Best Buy and Target though.
Rating: 1 Votes
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*LTD*
95 months ago
Perspective

http://9to5mac.com/2011/11/27/apples-black-friday-retail-store-sales-were-off-the-charts/

Leak: Apple’s Black Friday sales shattered all-time records

“A source inside Apple Retail has shared with us the numbers for Apple’s Black Friday sales event. Black Friday is always huge shopping day and Apple forecasted at least 4X sales for the day,” Seth Weintraub reports for 9to5Mac. “However, because Apple did have the lowest prices on big ticket items like the iPad, it blew away forecasts by 7PM and unsurprisingly had its biggest sales day of all time.”

“MacBook Air sales were also particularly strong according to our source,” Weintraub reports.
Rating: 1 Votes
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RobertMartens
95 months ago

then it's really just like visiting the Apple site really.


Hey he said 'really' two times in the same sentence, yuk yuk

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Where's Microsoft on that list? Oh wait, I know, next year when Windows 8 is released it will be a different game, right? LOL

:apple:


Picking on Microsoft is kind of like beating a long dead horse.

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Gonna buy three kindle fires for people on my list.


Be sure to include the receipt when you give them the fires.

Look who's getting lazy now
Rating: 1 Votes
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vanzantapple
95 months ago
Color me surprised. You'd think a company would need a sale to draw people of Black Friday. I mean a real sale.
Rating: 1 Votes
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AidenShaw
95 months ago

I added to Apple's hit count quite a few times over Thanksgiving just checking to see if they had any more refurbished 16GB iPad 1's for sale for cheap.


...and just like the "Facebook kids" at the brick-and-mortar Apple stores, you made it look busy without actually buying anything.

;)
Rating: 1 Votes
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AidenShaw
95 months ago

Brand equity and customer relations. Sure, the optimal goal is to sell windows -- but the stores - at least at this point - is nothing but showcasing.


Sometimes it's better not to even respond to some posts...you can't win, and if you seem to be winning the goal posts will be moved.
Rating: 0 Votes

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