Apple Ranks as Fifth Most-Visited U.S. Online Retail Site on Black Friday


Market research firm comScore today released data on U.S. online shopping for Black Friday, showing strong sales of $816 million, up 26% over last year's numbers. According to the data, Apple ranked as the fifth most-visited online retailer in the country on Black Friday, trailing Amazon, Walmart, Best Buy, and Target. comScore noted in a statement to AllThingsD that Apple was "nipping at Target's heels" for fourth place in the rankings.

Fifty million Americans visited online retail sites on Black Friday, representing an increase of 35 percent versus year ago. Each of the top five retail sites achieved double-digit gains in visitors vs. last year, led by Amazon. Walmart ranked second, followed by Best Buy, Target and Apple.

“Each of the top online retailers generated significantly greater Black Friday activity compared to last year,” added [comScore chairman Gian] Fulgoni. “Amazon.com once again led the pack, with 50 percent more visitors than any other retailer, while also showing the highest growth rate versus last year. However, it is telling that the top multi-channel retailers also showed strong growth in visitors, demonstrating the importance of the online channel to the retail industry as a whole.”

In addition to its online retail presence, Apple obviously also operates an extensive network of retail stores, with nearly 250 locations in the United States. The company's products are also carried by the four online retailers that ranked ahead of Apple in Black Friday traffic, increasing its impact for what is expected to be a blockbuster holiday quarter for Apple.

Top Rated Comments

(View all)
Avatar
114 months ago

Quite impressive. It'd be a little hard to beat Amazon, Walmart, Best Buy and Target though.

True...but I want to know what the % of each of those sites hits were for Apple products.

If Apple is getting 10%-20% or more of a sites traffic to their products in those categories, then it's really just like visiting the Apple site really.
Score: 4 Votes (Like | Disagree)
Avatar
114 months ago
I suspect people were merely cross checking with Apple to see what a great deal they were getting elsewhere.
Score: 3 Votes (Like | Disagree)
Avatar
114 months ago
They're basically #1 on that list considering the other 4 aren't product companies but retail chains.
Score: 3 Votes (Like | Disagree)
Avatar
114 months ago

I suspect people were merely cross checking with Apple to see what a great deal they were getting elsewhere.



LOL. Exactly.
Score: 2 Votes (Like | Disagree)
Avatar
114 months ago

then it's really just like visiting the Apple site really.


Hey he said 'really' two times in the same sentence, yuk yuk

----------

Where's Microsoft on that list? Oh wait, I know, next year when Windows 8 is released it will be a different game, right? LOL

:apple:


Picking on Microsoft is kind of like beating a long dead horse.

----------

Gonna buy three kindle fires for people on my list.


Be sure to include the receipt when you give them the fires.

Look who's getting lazy now
Score: 1 Votes (Like | Disagree)
Avatar
114 months ago

I added to Apple's hit count quite a few times over Thanksgiving just checking to see if they had any more refurbished 16GB iPad 1's for sale for cheap.


...and just like the "Facebook kids" at the brick-and-mortar Apple stores, you made it look busy without actually buying anything.

;)
Score: 1 Votes (Like | Disagree)

Top Stories

iPhone Maker Foxconn Says China's 'Days as the World's Factory Are Done'

Wednesday August 12, 2020 7:55 am PDT by
China will no longer be the world's manufacturing epicenter going forward, according to Apple's largest supply chain partner Foxconn, which has been gradually expanding its operations in other countries amid the U.S.-China trade war. "No matter if it's India, Southeast Asia or the Americas, there will be a manufacturing ecosystem in each," said Foxconn chairman Young Liu, according to Bloombe...

Leaker Jon Prosser: Apple Watch and iPad Launching in September, iPhone 12 Event to Take Place in October

Wednesday August 12, 2020 4:31 pm PDT by
Apple last month confirmed that this year's iPhone 12 models will launch outside of their normal September timeframe and will be "available a few weeks later," which has led to speculation about when an event might be held. Leaker Jon Prosser, who sometimes shares accurate knowledge of Apple's plans, today said that Apple will hold its iPhone 12 event during the week of October 12, with...

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...

Apple to Launch Bundled Subscription Services Called 'Apple One'

Thursday August 13, 2020 3:41 am PDT by
Apple will launch a new range of subscription service bundles called "Apple One" as soon as October, according to a new report by Bloomberg's Mark Gurman. The series of bundles would allow customers to subscribe to several Apple digital services together. This is expected to result in a lower monthly price than when the services are subscribed to individually. Bloomberg reports that the...

Apple Releases iOS and iPadOS 13.6.1 With Fix for Storage Issue and Green Tinted Displays

Wednesday August 12, 2020 1:31 pm PDT by
Apple today released iOS and iPadOS 13.6.1, minor updates that come a month after the release of the iOS 13.6 update with Car Keys and Audio Apple News+ stories. The iOS and ‌iPadOS‌ 13.6.1 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings > General > Software Update. iOS 13.6.1 addresses an issue that could cause...

Apple May Release 4G-Only iPhone 12 in Early 2021

Tuesday August 11, 2020 5:28 am PDT by
In a research note shared by Business Insider, Wedbush Securities analysts said that Apple may release a cheaper iPhone 12 in early 2021 with no 5G connectivity. Wedbush initially believed Apple would launch a mix of 4G and 5G iPhone 12 models this fall. Following re-examination of Asian supply chains, analysts Daniel Ives, Strecker Backe, and Ahmad Khalil revised the predictions,...

Apple Removes Fortnite From App Store [Update: Epic Files Lawsuit Against Apple]

Thursday August 13, 2020 11:58 am PDT by
Just hours after Epic Games introduced a new direct payment option for Fortnite that skirts Apple's in-app purchase rules, Apple has pulled the Fortnite app from the App Store. Fortnite is no longer available for download on the iPhone or the iPad, and Apple provided a statement to MacRumors on Fortnite's removal:Today, Epic Games took the unfortunate step of violating the App Store...

iPad Pro Keyboard Comparison: Logitech's $160 Folio Touch vs. Apple's $300 Magic Keyboard

Tuesday August 11, 2020 2:11 pm PDT by
Logitech recently debuted the Folio Touch, a keyboard and trackpad case designed for the 11-inch iPad Pro that serves as an alternative to the Magic Keyboard. In our latest YouTube video, we compare the $160 Folio Touch to Apple's $300 Magic Keyboard to see which is better. Subscribe to the MacRumors YouTube channel for more videos. Logitech is selling the Folio Touch for $160, while Apple's...

Apple Releases macOS Catalina 10.15.6 Supplemental Update With Virtualization Bug Fix

Wednesday August 12, 2020 1:20 pm PDT by
Apple today released a supplemental update for macOS Catalina 10.15.6, with the update coming a month after the original launch of macOS Catalina 10.15.6. The ‌‌macOS Catalina‌‌ 10.15.6 Supplemental Update can be downloaded from the Mac App Store using the Update feature in the System Preferences app. According to Apple's release notes, the update fixes a problem that could cause...

Kuo: Global iPhone Shipments Could Decline Up to 30% If Apple Forced to Remove WeChat From App Store [Updated x2]

Sunday August 9, 2020 10:17 pm PDT by
In a worst-case scenario, Apple's annual global iPhone shipments could decline by 25–30% if it is forced to remove WeChat from its App Stores around the world, according to a new research note from analyst Ming-Chi Kuo viewed by MacRumors. The removal could occur due to a recent executive order aiming to ban U.S. transactions with WeChat and its parent company Tencent. Kuo lays out...