Apple Maps Significantly More Popular Than All Other iOS Mapping Apps, Including Google

After a rough launch last year, Apple Maps appears to be doing very well for itself, with 35 million U.S. iPhone owners using the app in September 2013, versus 6 million iOS users of the downloadable Google Maps according to data from comScore and The Guardian.

The data remains a little fuzzy as neither Google nor Apple publicly release their usage figures, but if they are even close to correct, Apple has largely succeeded with its Maps rollout and Google has lost a tremendous number of Maps users in just a year.

It's likely that Apple's success is largely due to the incredible advantage default apps hold on mobile platforms, with the majority of users finding Apple Maps to be "good enough" and not looking for an alternative.

Googleapplemaps
According to comScore, Google Maps has gone from 81.1 million mobile U.S. users last year to just 58.7 million this year, a drop of more than 20 million. At the same time, the total number of iPhone and Android phone users in the U.S. increased from 103.6 million to 136.7 million. comScore attributes this significant drop largely to the introduction of Apple Maps as the default app on iPhones, as well as an increasing share of younger users that don't use any mapping application.

ComScore's data shows that in September 2013, 35m used Apple's maps at least once during the month, out of a total iPhone population of 60.1m. The 58% usage on the iPhone is reckoned to reflect the growing number of younger users who do not use mapping services; the proportion of iPhone users who use any mapping service, including Google's, has been dropping since April 2012, according to ComScore's data.

Wood said: "The thing is, on an iPhone all roads lead to Apple's maps. They're putting this front and centre for users, and getting more confident." For Google, he said, "They're very fortunate that Android is a big source of data - they will be very relieved at that." He cautioned that US iPhone users might be more eager to use Apple's maps because there seem to be fewer errors there compared to other regions, including Europe.

35 million iPhone owners used Apple Maps in September, out of 60.1 million total iPhone owners in the United States, some 58 percent. Based on The Guardian's modeling, this means roughly 8.3 million iPhone users are using an alternative mapping application like Google Maps, with approximately two million of those using the pre-iOS 6 default Google Maps application because they have not upgraded to a newer version of the iOS.

Top Rated Comments

NotAdvisable Avatar
92 months ago
Well it is the default mapping application for iOS now... nothing too surprising.
Score: 19 Votes (Like | Disagree)
Harmush Avatar
92 months ago
It's still rubbish in the UK.
Score: 12 Votes (Like | Disagree)
levitynyc Avatar
92 months ago
Stockholm Syndrome.

I recently has my daughter's first birthday party and 3 people got lost solely because Apple Maps sent them to the wrong location.

I don't plan on using Apple Maps for a very long time.
Score: 10 Votes (Like | Disagree)
slffl Avatar
92 months ago
It's more popular because it's better! I use maps and GPS on a daily basis and every time I give Google maps a try it fails me. Apple maps is by FAR the best navigation app out there!
Score: 9 Votes (Like | Disagree)
jrlcopy Avatar
92 months ago
It still returns the worst results for me in NY.

Google def has better routing through incomplete addresses, such as, "10 w 23th" but if I enter that into apple, the I'll end up in Bangladesh.

But google also tosses me to Brooklyn for some reason every once in a while, and google likes to zoom out and show me results all over the metropolitan area instead of just in the little box I'm zoomed into.
Score: 8 Votes (Like | Disagree)
TheRainKing Avatar
92 months ago
Like others have said, it's crap in the UK.

And of course it's more popular, it's a default app.
Score: 5 Votes (Like | Disagree)

Top Stories

m1 chip macbook air pro

Kuo: Redesigned MacBooks With Apple Silicon to Launch in Second Half of 2021

Tuesday November 24, 2020 7:53 pm PST by
Apple plans to release additional MacBook models with Apple Silicon in the second half of 2021, according to analyst Ming-Chi Kuo, as part of the company's two-year transition away from Intel processors across its Mac lineup. In a research note today, obtained by MacRumors, Kuo said that these MacBook models will feature a new design. Kuo did not specify which models these will be, but he...
Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
13 16 inch macbook pro air trio

Reliable Leaker Suggests Redesigned MacBooks in 2021 Will Include Both Apple Silicon and Intel Models

Wednesday November 25, 2020 9:15 am PST by
Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with Apple ...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
app store christmas icon

Apple Shutting Down App Store Connect From December 23 to December 27

Monday November 23, 2020 10:14 am PST by
Apple shuts down App Store Connect for a week around the holidays each year in an effort to give App Store staff time off from work. This year, App Store Connect will be unavailable from December 23 to December 27. With App Store Connect unavailable, Apple will not accept new apps or app updates, so all pricing changes and new app submissions need to be locked in before those dates for...
iPads black friday 20 sale feature

Apple Black Friday 2020: Best iPad Deals [Updated]

Tuesday November 24, 2020 8:51 am PST by
Black Friday is underway, and we're tracking discounts across Apple's lineup of iPads, including the current-generation 10.2-inch iPad, iPad Air, and iPad Pro. We'll be keeping this post updated as new deals appear and current ones expire, so be sure to keep checking back for the latest. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Target November Deals 1

Black Friday Spotlight: Target Begins Week-Long Sale With Deals on iPhone 12, Powerbeats Pro, and More

Monday November 23, 2020 8:07 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Target. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....
new mac mini logicpro screen

M1 Macs Able to Run Up to Six External Displays Using DisplayLink

Tuesday November 24, 2020 6:53 am PST by
It is possible to run up to six external displays from the M1 Mac mini, and five external displays from the M1 MacBook Air and MacBook Pro, with the aid of DisplayPort adapters, according to YouTuber Ruslan Tulupov. This far exceeds Apple's specified limits on external displays with the M1 Macs. Apple's host of new M1 Macs are not capable of supporting as many external displays as their...
2020 apple shopping event

Apple Offering Up to $150 Gift Card With Select Products on Black Friday Through Cyber Monday

Monday November 23, 2020 2:53 am PST by
Apple has announced its annual four-day shopping event, offering customers up to a $150 Apple Store gift card with the purchase of select products between Black Friday and Cyber Monday in the United States. The gift card values in the United States are as follows: $150 for 16-inch MacBook Pro $150 for 21.5-inch iMac $50 for 13-inch MacBook Pro $50 for MacBook Air $50 for iPhone SE,...