Apple Widens Lead Over Samsung in U.S. Smartphone Race in 2013

Research firm NPD today announced the results of its latest Connected Home Report, showing that Apple increased its share of the U.S. smartphone installed user base by seven percentage points, from 35 percent in the fourth quarter of 2012 to 42 percent in the same quarter of 2013. Second-place Samsung increased its share of the market by a smaller margin from 22 percent to 26 percent, while other major manufacturers saw their shares drop.

npd_us_smartphone_base_4q13
NPD's data, which is based on a survey of roughly 5,000 consumers, is in close alignment with recent data from comScore that showed Apple with 41.2 percent of the market and Samsung at 26.0 percent in the September-November period.

Both firms track installed user base rather than sales, offering a more realistic picture of real-world usage but which is slower to react to shifting market trends given typical handset lifespans. Apple has shown steady increases under these studies over the past several years, even as Android has experienced significant growth. One recent study of trends by Asymco's Horace Dediu has predicted that Apple's share of installed user base in the U.S. will peak at 68 percent in 2017 when the smartphone market hits a saturation point at 90 percent of the country's population.

While Apple's performance remains strong in the U.S. and several other countries, Android has had more success attracting customers in many other markets around the world. Data from Kantar Worldpanel for the August-October period pegged Apple's share of the market in many European countries and China in the 15-20 percent range, with iOS barely registering in some countries such as Spain.

Related Forum: iPhone

Top Rated Comments

SPUY767 Avatar
118 months ago
Apple Releases new phone which during the time period outsells Samsung:

Tech Media Reaction: . . .

Samsung Releases new phone which during the time period outsells Apple:

Tech Media Reaction: Oh my god Apple is dead within the year!
Score: 22 Votes (Like | Disagree)
luckydcxx Avatar
118 months ago
but ...

Samsung Widens Lead Over Apple in US Washer/Dryer Race in 2013 :apple:
Score: 16 Votes (Like | Disagree)
LagunaSol Avatar
118 months ago
I hear Samsung makes nice refrigerators.
Score: 15 Votes (Like | Disagree)
TWSS37 Avatar
118 months ago
Let's all be honest. All of us here bought an Android or two just to see what it is (and because we can afford it which is a given because we can afford Apple products). Most of us got burnt by the whole Android experiment (HTC Thunderbolt), and vowed to never use an Android ever again.

Admittedly, there are many of us who prefer a bigger screen size (though I support having the current size option as well). It seems that Apple will follow the iPad naming pattern with the iPhone and release a iPhone Mini (current 4 inch iPhone with a smaller footprint) and an iPhone Air (5 inch iPhone thats only a tad bigger than the current iPhone 5S). If they do RIP (high end) Android.

I love these absurd, baseless claims that if Apple does XYZ, then people will just absolutely abandon Android like a sinking ship.

Does anyone on this site realize there are LOTS of people in the world who can afford and have either Android or iPhone and CHOOSE Android?
Score: 14 Votes (Like | Disagree)
PollyK Avatar
118 months ago
But.... But... 3.5 inch screen is the perfect size. Why do the blind loyalist now want a 4+ inch screen. The loyalist said a 4 inch screen couldn't be used with one hand. But on the iPhone it's possible. They said 4.3 inches was too big too, now they say 4.7 inch is the sweet spot. Why does the loyalist's goal posts keep moving?
They said a cheaper iPhone will kill Android, but somehow it didn't work out that way. They all laughed at the bigger screens, but now they follow Samsung who has made bigger screens and smaller bezels since the beginning.
Score: 13 Votes (Like | Disagree)
cymerc Avatar
118 months ago
But.. but.. but... Android is winning!
Score: 12 Votes (Like | Disagree)

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