Apple's U.S. Smartphone Usage Share Continues to Climb

ComScore today released the results of its monthly rolling survey of U.S. mobile phone users for the September-November 2013 period, showing that Apple's U.S. smartphone market share has increased 0.5 percentage points for a total share of 41.2 percent. Though Apple's share continues to grow, it still lags behind Android's total share of 51.9 percent.

When measuring usage by handset manufacturer, Apple continued to come in first place by a wide margin, with Samsung coming in second at 26 percent and Motorola, LG, and HTC bringing up the rear with just over 6 percent share each.

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152.5 million people in the U.S. owned smartphones (63.8 percent mobile market penetration) during the three months ending in November, up 3 percent since August. Apple ranked as the top OEM with 41.2 percent of U.S. smartphone subscribers (up 0.5 percentage points from August). Samsung ranked second with 26 percent market share (up 1.7 percentage points), followed by Motorola with 6.7 percent, LG with 6.5 percent and HTC with 6.4 percent.

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Collectively, Apple and Google control 93.1 percent of the U.S. smartphone market, with BlackBerry, Microsoft, and Symbian losing share during the November period.

ComScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

Top Rated Comments

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86 months ago

Because not everybody (including myself) live in the US. It would be nice to have everybody's statistics taken into account to have a clearer view on what is occurring worldwide than one country.


Again, global statistics are reported every quarter.

How would people feel if all the statistics were UK only?


They'd probably feel like they were on a UK website instead of a US one. :D
Score: 4 Votes (Like | Disagree)
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86 months ago
Why does MacRumors never have worldwide statistics? These US only stats are pretty useless in my opinion.
Score: 4 Votes (Like | Disagree)
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86 months ago

I really don't understand how anyone can acclaim Apple's iOS going into 2014.


All the rest of your post definitely proves your first sentence. (Emphasis mine.)

:)
Score: 3 Votes (Like | Disagree)
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86 months ago

This just in: Android gains market share while iOS loses share, but apple fluffer pump-and-dump site macrumors.com manages to spin it as an apple domination story.


This just in: MacRumors forum poster does not understand news article. Posts off topic rant to prove it.

:D
Score: 2 Votes (Like | Disagree)
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86 months ago
This just in: Android gains market share while iOS loses share, but apple fluffer pump-and-dump site macrumors.com manages to spin it as an apple domination story.
Score: 2 Votes (Like | Disagree)
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86 months ago

Why is that interesting?
----------
Why are worldwide statistics more useful to you?

... So understanding what is going on in the US is very useful to the US. It may or may not be useful to other contries.

Why does MacRumors never have worldwide statistics? These US only stats are pretty useless in my opinion.

Apple is a global company, selling products globally, fighting for global market share. As far as I recall, more than 50% of Apple's sales comes from outside the US? And outside the US is where the real growth is happening.

I'm a huge fan of MacRumors, but I think it is too US-centric. (Especially the constant flow of US carrier news about AT&T's, Sprint's & T-mobile's latest plans in the US).

US stats and news are far from useless. But in order to really understand Apple I would love to know much more about how and what Apple is doing in the Middle East? In India? In Scandinavia? In Germany? In Russia? In Canada? In Asia? In Southern America? Globally?

@arn @MacRumors — I'd really like to know your perspective on this?
Score: 2 Votes (Like | Disagree)

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