Bloomberg
By MacRumors Staff
Bloomberg Articles

Vision Pro Creator Mike Rockwell Has Considered Leaving Apple
Mike Rockwell, the Apple executive who led development of the Vision Pro and is now in charge of rebuilding Siri, has considered leaving the company or moving into an advisory role as soon as next year, according to a new Bloomberg report by Mark Gurman.
Rockwell is said to have reservations about reporting to his new boss, software chief Craig Federighi, and wants a bigger remit than the...
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Apple Teases 'Incredible Road Map Ahead'
In an all-hands meeting with employees today, Apple's future CEO John Ternus teased an "incredible road map ahead."
"I'm not exaggerating when I say this is the most exciting time to be building products and services at Apple in my entire career," said Ternus. While the meeting was private, Ternus' comments were reported by Bloomberg's Mark Gurman.
Appearing alongside Apple's current CEO...

Report: Ternus to Bring Jobs-Era Decisiveness Back to Apple
Apple on Monday announced that CEO Tim Cook is stepping down as the company's chief executive officer, with hardware engineering chief John Ternus set to take the helm. In a new Bloomberg report, reporter Mark Gurman suggests one of the reasons Ternus has been chosen as successor is for his decision-making style, which is said to be closer to co-founder Steve Jobs than Cook, who has a more...

MacBook Pro With Touch Screen and New Mac Studio Likely 'Postponed'
The global memory chip shortage may result in the next MacBook Pro and Mac Studio models launching later than expected, according to the latest rumor.
Bloomberg's Mark Gurman has repeatedly stated that 14-inch and 16-inch MacBook Pro models with a touch screen are slated to launch in late 2026 to early 2027. In his Power On newsletter today, though, he said to be prepared for the laptops to...

Apple Testing Two New iOS 27 Home Screen Customization Options
Apple is planning to add "Undo" and "Redo" options to the iPhone's Home Screen customization menu on iOS 27, according to Bloomberg's Mark Gurman.
These two options will make it easier to reverse or redo your Home Screen changes.
"Right now, when you long-press on the home screen, you get a bubble in the top left corner with four options: Add Widget, Customize, Edit Wallpaper and Edit...

WWDC 2026 Graphic Teases Major iOS 27 Feature
Apple's WWDC 2026 graphic provides "a glimpse of the revamped Siri interface coming in iOS 27," according to Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman said iOS 27 will include a new Siri interface in the Dynamic Island. When you trigger Siri, he said the Dynamic Island will show a "Search or Ask" prompt, and this will apparently be accompanied by a "glowing cursor"...
'iPhone Ultra' Will Solve Two Key Problems
Apple reportedly plans to unveil a foldable iPhone in September, and the device will supposedly solve two problems with foldable smartphones.
In case you missed it, a leaker on Chinese social media platform Weibo recently claimed that the foldable iPhone will be named "iPhone Ultra."
According to Bloomberg's Mark Gurman, the device will have improved screen quality and overall durability...
iPhone Ultra's Price Range Revealed
Apple reportedly plans to unveil its long-awaited foldable iPhone in September, and Bloomberg's Mark Gurman has revealed the device's supposed price range.
Apple's foldable iPhone is rumored to be named iPhone Ultra
In a report this week, Gurman said the foldable iPhone is expected to "cross the $2,000 threshold" in the U.S., although it is unclear if he is referring to the starting price or...

iPhone Air 2 and iPhone 18e Reportedly Launching Early Next Year
Apple plans to release an updated iPhone Air and a lower-end iPhone 18e early next year, according to the latest word from Bloomberg's Mark Gurman.
In a report this week, he said Apple plans to unveil the two devices in spring 2027, alongside a standard iPhone 18. If so, Apple will likely announce the trio of devices in March or April next year. It is unclear if there will be a live-streamed ...

Apple's Three-Year Plan to 'Reinvent' the iPhone is Underway
Apple is in the middle of a three-year plan to "reinvent" the look and feel of the iPhone, according to Bloomberg's Mark Gurman.
In a report this week, Gurman said the plan is as follows:September 2025: The redesigned iPhone 17 Pro models and an all-new iPhone Air (✅)
September 2026: A foldable iPhone
September 2027: A special 20th-anniversary iPhoneThe report said this iPhone roadmap has...

iOS 27 Rumored to Feature Keyboard Upgrade
Apple has tested an updated iPhone keyboard with autocorrect enhancements, according to a report this week from Bloomberg's Mark Gurman.
The report said the keyboard "expands autocorrect by offering alternative words," similar to tools like Grammarly. "It suggests alternative words in addition to word fixes like today's autocorrect," said Gurman, in a follow-up social media post....
Apple Preparing 'Most Significant Overhaul in the iPhone's History'
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...

iOS 27 Rumored to Feature All-New Siri App With 'Extensions' Feature
In his Power On newsletter today, Bloomberg's Mark Gurman discussed Apple's upcoming AI plans in more detail. As he reported last week, this will apparently include a Siri app with a so-called "Extensions" feature across iOS 27, iPadOS 27, and macOS 27.
With the Siri app, the report said that iPhone, iPad, and Mac users would be able to interact with Apple's assistant in both text and voice...

No Major Apple Watch Redesign Expected This Year
In addition to indicating that a new full-sized HomePod is in the works, and that the foldable iPhone will likely ship later than the iPhone 18 Pro models this year, Bloomberg's Mark Gurman today said he does not expect any major design changes for the next-generation Apple Watch models coming later this year.
Gurman revealed all of this information in a live Q&A call today on the Bloomberg...

New HomePod Expected Alongside Updated HomePod Mini and Apple TV
On a live Q&A call today, Bloomberg's Mark Gurman said Apple is planning to release a new full-sized HomePod alongside new HomePod mini and Apple TV models.
Gurman reiterated that updates to all three products are on hold until Apple releases its more personalized version of Siri later this year. The revamped assistant is expected to debut in iOS 27, which will be available in beta starting...

iOS 27 Siri Overhaul: Standalone App, New Design, Dynamic Island Integration and Ask Siri Button
Apple is testing a standalone Siri chatbot app for iOS 27, reports Bloomberg's Mark Gurman. Apple plans to debut a chatbot version of Siri that will compete with Claude and ChatGPT, and the new Siri could be accessible through a dedicated app.
Gurman previously said that Apple was not going to develop a standalone Siri app, but it appears plans have changed. It was not clear how the...

Apple Reportedly Working on 'Small Sensor for Managing Home Security'
Here's an interesting tidbit from Mark Gurman's profile of John Ternus for Bloomberg: Apple is apparently working on a smart home sensor.
The article said Ternus is leading development of a trio of new home products, including a tabletop robot with a swiveling screen, a smart home hub with Apple Intelligence and facial recognition, and "a small sensor for managing home security."
The...

Apple Reportedly Preparing 'Biggest Set of iPhone Revamps' Ever
Apple is working on "the biggest set of iPhone revamps in the product's history," according to the latest word from Bloomberg's Mark Gurman.
Specifically, he is referring to the long-rumored foldable iPhone, as well as an ambitious 20th-anniversary iPhone with a truly "edge-to-edge" design.
In an in-depth profile of Apple's hardware engineering chief John Ternus, who is widely considered...

Apple Considered Adding a Camera to the HomePod Years Ago
Apple considered launching a HomePod with a camera and additional sensors years before the upcoming "HomePad" device, Bloomberg's Mark Gurman reports.
In a detailed profile of Apple's hardware engineering chief John Ternus, Gurman revealed that Apple considered adding a camera and a more advanced array of sensors to the original HomePod, which was announced in 2017. Ternus apparently...

Apple to Celebrate 50th Anniversary With 'Elaborate' Party at Apple Park
Apple has been celebrating its upcoming 50th anniversary by hosting events around the world, and a grand finale will likely take place in California.
In an in-depth profile of Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO, Bloomberg's Mark Gurman said the company is planning "an elaborate 50th birthday party" at its...












