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Apple's 'Arrogance' Impedes Major Acquisitions as Analysts Look to Potential Targets in Online Video

In an in-depth new look at Apple's merger and acquisitions tactics published today by Bloomberg, Apple's "arrogant" culture of deal negotiations is put on display. According to sources who have worked with Apple in M&A, the company struggles repeatedly to pull off big deals "because of a series of quirks," including a refusal to work with investment bankers, inexperience with large takeovers, and an "aversion to risk." Apple is more interested, and more confident, in building its own services rather than outright purchasing them from a competitor, with occasional exceptions like the 2014 acquisition of Beats and later launch of Apple Music. “The first step in M&A is having some conviction about what it is you want to do,” said Eric Risley, managing partner at Architect Partners LLC who has negotiated deals with Apple. “Apple probably more than most feels that they’re very capable of building things" rather than buying them, he added. An Apple spokesman declined to comment. According to analysts and investors, Apple's next big move should be the acquisition of an online video streaming service. The company has began making strides towards beefing up Apple Music's original video content division, with Carpool Karaoke: The Series and Planet of the Apps coming this spring, but analysts believe it needs something "akin to Netflix or Amazon.com Inc.'s Prime Video." In order to reach a forecast of $50 billion revenue in its services business by 2021, Erick Maronak, chief investment officer at Victory Capital Management, said that the company is "going to have to pursue

Apple Considering Adding China's BOE as OLED Supplier for 2018 iPhone

Apple is in discussions with China's BOE Technology Group to supply OLED screens for the 2018 iPhone, reports Bloomberg. The Cupertino company is looking for ways to shore up its OLED supplies as the iPhone transitions from LCD to OLED displays. Apple has been testing BOE's OLED displays for months, according to Bloomberg, but it isn't yet sure whether to add the company as a supplier. BOE is one of China's largest display makers, recently spending about $14.5 billion on two AMOLED factories. Talks are too early to allow BOE to contribute displays for Apple's 2017 OLED-based iPhone, known as the iPhone 8, but BOE is hoping to contribute to the 2018 iPhone supply. If Apple and BOE agree to a deal, the Chinese manufacturer will become Apple's first OLED supplier outside of South Korea and Japan. In November, it was reported that Apple's OLED suppliers, which include Samsung, LG, Sharp and Japan Display, would not be able to meet demand for the 2017 iPhone. The worldwide shortage of OLED displays is thought to be one of the reasons why Apple is limiting the feature to the high-end device, while the regular iPhone 7s and 7s Plus are said to feature LCD displays. One of BOE's new factories will open this summer while another will open a couple years later. When they're up to full capacity, BOE says they'll be able to produce 1.6 million square-meters of flexible glass substrates (surfaces that displays are carved out of) a month. Samsung will exclusively produce OLED displays for iPhones in 2017, with Apple opening up to LG, Sharp and Japan Display in

Apple Developing ARM-Based Mac Chip to Handle Low-Power Functions Alongside Intel Processors

Apple is developing a new ARM-based chip for its Mac lineup that would "take on more of the functionality" handled by Intel processors, reports Bloomberg. In development since last year, the chip, codenamed T310, is said to be similar to the chip used to power the Touch Bar in the new 2016 Macbook Pro. It's built using ARM technology and will work with the standard Intel processor, handling "Power Nap" low-power mode functionality. Apple engineers are planning to offload the Mac's low-power mode, a feature marketed as "Power Nap," to the next-generation ARM-based chip. This function allows Mac laptops to retrieve e-mails, install software updates, and synchronize calendar appointments with the display shut and not in use. The feature currently uses little battery life while run on the Intel chip, but the move to ARM would conserve even more power, according to one of the people.Apple's 2016 MacBook Pro uses an independent ARM-based chip called the T1 to power the Touch Bar, the Touch ID fingerprint sensor built into the Touch Bar, and the secure enclave that stores payment and biometric data. According to Bloomberg's report, the upcoming ARM-based chip will "go further," connecting to storage and wireless components to take on additional power management capabilities. Apple could begin using the new chip in an upgraded version of the MacBook Pro set to launch later this year, but it could be introduced as a quiet update with little fanfare as the chip that powers the Touch Bar was not promoted by Apple. Despite Apple's plans to offload some tasks to a new

Apple Planning USB-C iMac and Faster Notebooks in 2017, Mac Pro and Touch Bar Magic Keyboard in Question

Apple is preparing modest updates to its Mac lineup for next year, including new iMac models with USB-C ports and new AMD graphics chips, and "minor bumps" in processing power for 12-inch MacBook and MacBook Pro models, according to Bloomberg.Mac fans shouldn't hold their breath for radical new designs in 2017 though. Instead, the company is preparing modest updates: USB-C ports and a new Advanced Micro Devices Inc. graphics processor for the iMac, and minor bumps in processing power for the 12-inch MacBook and MacBook Pro. Cue the outrage.KGI Securities analyst Ming-Chi Kuo likewise said new iMacs will launch in the first half of 2017 in a research note shared earlier this year, while current iMac models have not been updated in 434 days per our Mac Buyer's Guide, so updates to Apple's consumer desktop lineup would be unsurprising. USB-C ports on new iMacs would likely double as Thunderbolt 3 ports akin to the new MacBook Pro. Apple designers are also said to be exploring standalone keyboards with a Touch Bar and Touch ID for desktop computers. The report claims Apple will decide whether to release the keyboards depending upon how well the touchscreen strip and fingerprint scanner are received on new MacBook Pro models released a few months ago. Apple's current Magic Keyboard was released in October 2015. Meanwhile, some Apple engineers have reportedly raised the possibility of moving Mac Pro production back to Asia, as these people believe the supply chain workers have the "required skills" for "ambitious" products. Apple currently assembles the Mac Pro in Texas as

Apple Tested Larger Battery and Gold Color Option on MacBook Pro, Lightning Port on MacBook

In a comprehensive new Bloomberg article diving into the slow refresh cycle of Apple's line of Mac computers, and how the company slowly "alienated Mac loyalists," a few interesting tidbits surfaced providing insight into what could have been for the Touch Bar MacBook Pro, as well as the 12-inch Retina MacBook. In the MacBook Pro line launched this past October, Apple planned to introduce "higher capacity battery packs" that would have been terraced and shaped to the inside compartment of the computer, boosting battery life in the process. According to a person familiar with the creation of the MacBook, the battery failed a "key test," so instead of delaying the laptop and missing the holiday shopping season, "Apple decided to revert to an older design." This created a domino effect that went on to hit other Mac design teams whose engineers were taken to finish the MacBook Pro. In the run-up to the MacBook Pro's planned debut this year, the new battery failed a key test, according to a person familiar with the situation. Rather than delay the launch and risk missing the crucial holiday shopping season, Apple decided to revert to an older design. The change required roping in engineers from other teams to finish the job, meaning work on other Macs languished, the person said. The new laptop didn't represent a game-changing leap in battery performance, and a software bug misrepresented hours of power remaining. Apple has since removed the meter from the top right-hand corner of the screen. Battery life has been a big complaint among many MacBook Pro users, with

Apple Negotiating to Offer Rentals for Movies Still in Theaters, but at a Price

Apple wants to bring new movies to iTunes more quickly, and is in talks with several film studios over rights that would allow it earlier access to content, reports Bloomberg. Warner Bros, Universal Pictures, and 21st Century Fox are all seeking deals to offer higher-priced rentals of new movies as soon as two weeks after they debut in theaters, and the studios are said to be considering an offer from Apple. Like Apple Music exclusives, access to earlier releases could draw more people to Apple's platform, but encryption is said to be a concern. Studios aren't sure whether iTunes will be a secure platform for showing movies that are still in theaters, because content can be recorded and leaked online.The most recent talks are part of longer-running efforts by Cupertino, California-based Apple to get new movies sooner, two of the people said. Such an arrangement could help iTunes stand out in a crowded online market for movies, TV shows and music. While the iTunes store helped Apple build a dominant role in music retailing, the company hasn't carved out a similar role in music and video streaming.Most major movies that debut in theaters are not available on iTunes and other streaming platforms for a period of 90 days, but film companies are said to be looking to expand beyond theaters to find new revenue streams. At least one option studios are considering involves a $25 to $50 fee for a new rental, which is potentially more affordable than a movie theater ticket depending on how many people are watching a film. No deal has been established as of yet, and it's

Apple Ceases Development of 'AirPort' Wireless Routers as Engineers Reassigned to Other Products

Apple has dissolved its division which develops wireless routers and is now sending engineers who worked on the AirPort lineup into other product teams, including one currently working on Apple TV. The news comes from a report by Bloomberg, who said Apple has been slowly shutting down the division over the past year and made the decision "to try to sharpen the company’s focus on consumer products that generate the bulk of its revenue." Currently, Apple sells three wireless routers, including the AirPort Express ($99), AirPort Extreme ($199), and AirPort Time Capsule ($299), but none of the devices have seen a refresh since 2013. A temporary stock shortage earlier in the year gave hope that a refresh of the AirPort Extreme and Time Capsule was coming during WWDC, but Apple never mentioned the products during its keynote. The trio of wireless routers still remain available for purchase for the time being. Exiting the router business could make Apple’s product ecosystem less sticky. Some features of the AirPort routers, including wireless music playback, require an Apple device like an iPhone or Mac computer. If the company no longer sells wireless routers, some may have a reason to use other phones and PCs. The central reason for abandoning the AirPort line appears to focus mainly on its small revenue gains in comparison to the company's more lucrative products, like the iPhone. Apple includes its routers in the "other products" category of its annual financial results, a section which generated $11.1 billion in fiscal 2016, or about 5 percent of the company's total

Apple's OLED Suppliers Won't Be Able to Meet Demand for 2017 iPhone

Apple's four main OLED suppliers won't be able to meet the production capacity necessary to match demand for the 2017 iPhone, according to a new report from Bloomberg. Supply constraints are expected to last until 2018. OLED screens are more difficult to produce in mass quantities than LCD screens, which means Apple is "at the mercy" of suppliers who are willing to produce them in the necessary quantities. Bloomberg notes that the supply constraints may force Apple to either restrict OLED use to one version of the next iPhone or push adoption of the technology back. While Apple and Samsung have an exclusive OLED deal for 2017, it doesn't guarantee that the company will be able to meet Apple's demand. For example, Samsung's OLED supplies have already been constrained due to its own smartphones, like the Galaxy S7 and S7 Edge. Apple's OLED screen order is for displays larger than 5 inches, according to Bloomberg. The Cupertino company has ordered an initial round of 100 million units over the next year, but Samsung will only be able to provide a portion of that for the Holiday 2017 quarter. Apple may face troubles if Samsung can't meet its demand. If Samsung sees supply constraints in its ramp up of OLED panels for the fall 2017 iPhone launch, Apple may not have another major provider to fall back on. That’s why Apple usually has multiple suppliers for key components. For example, it has sourced LCD panels from all of the major Asia-based display makers. For next year, at least, it appears that OLED supply chain may be a single-company affair.On Tuesday, KGI

Apple Has Dozens of Engineers Working on Car Operating System in Canada

At an Apple research and development facility in Kanata, Canada, Apple has two dozen former BlackBerry QNX employees helping develop a car operating system, reports Bloomberg. The operating system is described as the "software core" of a future car platform, similar to iOS or macOS Sierra. It would be the base used to power other software, such as a self-driving car program that's being developed by a separate Apple team or a rumored heads-up display feature.The autonomous software was only one of many features once planned to run on the car operating system. For example, Apple engineers envisioned a heads-up display showing apps such as maps that could be manipulated by the company's voice-based digital assistant Siri, according to a person familiar with the matter.The BlackBerry employees, who work with dozens of other software engineers at the Canadian location, formerly developed the BlackBerry QNX platform, which powers many in-car infotainment systems. Among those employees is Dan Dodge, who ran BlackBerry's automotive software division and developed QNX before he joined Apple in July. Dodge is said to have a key role overseeing the development of the software project. While the Canadian team is developing Apple's in-car software platform, several other "Project Titan" teams are working on other features. A self-driving platform simulation group, which includes VR expert Doug Bowman, has created simulators that use virtual reality to test Apple's self-driving software, for example. Over the course of the last few months, Apple's car project has shifted focus

Apple Abandons Car Plans 'For Now,' Sets Late 2017 Deadline to Decide Fate of Self-Driving System

Apple has given its automotive team a late 2017 deadline to "prove the feasibility" of its self-driving car system, and decide on a final direction for the platform, according to Bloomberg. Apple's ambitions no longer include building its own car "for now," but it could return to developing its own vehicle in the future, or partner with existing carmakers, the report claims. The project's shift has allegedly resulted in hundreds of employees being reassigned, let go, or leaving on their own terms since August, including more than 120 software engineers. The remaining members of Apple's car team, which comprises about 1,000 people, are said to be working on "autonomous programs, vision sensors, and simulators for testing the platform in real-world environments." Apple is said to have kept staff numbers in the team steady by hiring people to help with the new focus. The report follows months of internal struggles as Apple's so-called "Project Titan" team is believed to have faced delays and internal strife. "Apple Car" lead Steve Zadesky reportedly stepped down from the project earlier this year, with his responsibilities shifting to Apple's hardware engineering chief Dan Riccio until longtime Apple executive Bob Mansfield took over the team in April and shifted the project's direction.About a month later, Mansfield took the stage in a Silicon Valley auditorium packed with hundreds of Titan employees to announce the strategy shift, according to people who attended the meeting. Mansfield explained that he had examined the project and determined that Apple

Apple's Services Teams to Start Working Together to Improve Siri, Maps, iCloud, and iTunes

Apple plans to unify its cloud services teams, including Siri, Apple Maps, iCloud, Apple Pay, Apple News, and parts of iTunes and Apple Music, at its existing Infinite Loop headquarters in Cupertino, California, according to Bloomberg. Moving the teams into a single campus should streamline growth of Apple services, as the current structure of having teams spread out throughout various office buildings in Cupertino and Sunnyvale contributed to software bugs and slowed product development, the report claims. The cloud services teams could be on the move again in the near future as Apple completes work on its new Campus 2 headquarters, where well over 13,000 employees are expected to work. Apple CEO Tim Cook said the company will begin moving employees to the new campus in 2017. The report adds that Apple is also planning to shift its services to a single, Apple-made backend system, codenamed Pie. The infrastructure change will reportedly give Apple "more control" and "may speed up load times."Apple has begun moving over parts of Siri, the iTunes Store, and Apple News to the new platform, one of the people said. Apple plans to move other services, including Maps, to its new system over the next few years. Apple has also developed an internal photo storage system dubbed McQueen to gradually end its reliance on Google and Amazon servers, the people said.In March, it was reported that Apple is working on an in-house cloud storage system called "McQueen" to reduce its dependence on services like Amazon Web Services, Microsoft Azure, and Google Cloud Platform, with

Apple Working to Transform HealthKit Into Diagnosis Tool Aided by New Apple Watch Apps

Apple has hired "scores of healthcare experts" in recent years to develop improved electronic health record software, with an ultimate goal of transforming HealthKit into a tool that improves diagnoses, reports Bloomberg. The system could chip away at two problems that plague the industry and have stumped other specialist firms in the field: interoperability -- allowing data to be transferred from hospital to hospital across different databases; and analysis -- making it quick and easy for physicians to extrapolate salient information from mountains of data.If the efforts are successful, HealthKit could eventually interpret health and fitness data and provide advice to patients, doctors, and others accordingly. The collection of health and fitness data will be aided by the Apple Watch, including two new apps that will help users track their sleep patterns and gauge their fitness levels by "measuring the time taken for the heart rate to fall from its peak to resting level," according to the report. "If you drive for a while and your car gets too hot, it says pull over. If you need an oil change, it says check your oil. What's the equivalent for the body?" said Apple CEO Tim Cook at Startup Fest Europe in May. "Health is a huge issue around the world and we think it's ripe for simplicity and a new view."

Apple to Release New MacBook Pro and Air as Early as October, AMD iMacs and 5K Display With LG Also in Works

Apple is planning to refresh its Mac lineup, including the MacBook Pro and MacBook Air, as early as October, according to Bloomberg. The report also claims Apple is working on a standalone 5K display in partnership with LG Electronics, while it plans to update iMac models with an option for new graphics chips from AMD. The report reiterates that the new MacBook Pro will be thinner and include an OLED-based touchscreen strip along the top of the flatter keyboard, which will present functions that dynamically fit the current task or application, as well as integrate Touch ID to enable users to quickly log in using their fingerprint.For example, if a user is on their desktop, the screen will show a virtual representation of the standard function row, which includes brightness and media controls. When in an application, the virtual row will show options specific to the task at hand, but volume controls and a switch to show the default functions will always be present.Apple has reportedly named the feature "Dynamic Function Row" internally, but its official name may differ when announced. The tweaked MacBook Air models, meanwhile, are said to include multipurpose USB-C ports, which makes the inclusion of Thunderbolt 3 a possibility. No other details were shared about the planned MacBook Air and iMac refreshes. Apple's plans to work with LG on a standalone 5K display surface two months after it discontinued the five-year-old Thunderbolt Display. It remains unclear if the monitor will be based upon the Retina 5K iMac, and it is also unclear if the report's broad late

New iPad Pro With Faster Display and Wider Support for Apple Pencil to Launch Next Year

Apple is planning new hardware and software features for iPad that cater to professional users, according to Bloomberg, including a new iPad with faster display technology that allows for smoother on-screen zooming, panning, and scrolling. KGI Securities analyst Ming-Chi Kuo previously said Apple will release a 10.5-inch iPad Pro model next year alongside a 12.9-inch iPad Pro 2 and a "low-cost" 9.7-inch iPad model. The fate of the iPad mini remains uncertain, but it is presumable that Apple could discontinue the 7.9-inch tablet due to its lack of Apple Pencil support and relatively close proximity in size to 5.5-inch Plus-sized iPhones. The new hardware will be completed by wider iOS support for the Apple Pencil, the report adds. Apple is reportedly planning to introduce the new software features in a subsequent iOS 10 update in the first half of 2017, but may decide to hold back on the improvements until iOS 11 is released later in the year.Apple has considered allowing users to annotate objects in many applications across the whole operating system, including in Mail, the Safari web browser, and iMessage, similar to what Samsung Electronics Co. offers on its Note smartphones, the person said. Currently, Apple only supports Pencil functionality in specifically developed apps.Apple saw its iPad revenue grow slightly for the first time in 10 quarters in July, and these improvements could help the company continue that

Apple Working on Video-Sharing Social Network App for Launch in 2017

Apple is working on its own social networking app, in the style of Facebook and Snapchat, according to a new report from Bloomberg. The company, "seeking to capitalize on the popularity of social networks," will focus on video in the new app, letting users record a video, edit it, apply a filter, add doodles, and then send it out to friends. Apple's goal is said to make the app quick and easy to use, with one-handed controls and an interactive process that includes shooting, editing, and uploading videos "in less than one minute." Apple and CEO Tim Cook are said to be looking to its services business to continue to increase profit as its hardware sales slow down amid a modest update year for its flagship iPhone line. In order to "remain relevant" on the software side of things, the company wants to aim the new app at younger users who are spending 50 minutes a day on Facebook's family of apps (including Instagram and Messenger), and 30 minutes a day on Snapchat. The growth of Apple’s hardware business is slowing and Chief Executive Officer Tim Cook is looking to the company’s services business, such as the App Store and iCloud storage, as a way to generate increased revenue. Apple has failed to successfully launch social-media services in the past, including an iTunes-focused social network called Ping in 2010. Now as Snapchat and Facebook’s Instagram and Messenger apps grow atop Apple’s iOS mobile operating system, Apple is seeking to create its own features to remain relevant, particularly for younger users. One of the prototype designs for the unnamed app was said

Apple Watch 2 With GPS for Improved Navigation, Fitness Tracking Coming This Fall

Apple plans to announce new Apple Watch models this fall with improved health tracking and GPS chips, according to a new Bloomberg report that confirms previous rumors we've heard about the Apple Watch 2. The upcoming Apple Watch 2 will not, however, feature cellular connectivity to make it less dependent on the iPhone, as Apple has not been able to compensate for the extra battery life that a cellular connection consumes. Apple had been in talks this year with mobile phone carriers in the U.S. and Europe to add cellular connectivity to the watch, according to people familiar with the talks. A cellular chip would have theoretically allowed the product to download sports score alerts, e-mail and mapping information while out of an iPhone's reach. During the discussions, Apple executives expressed concern that the cellular models may not be ready for release this year and that the feature may be pushed back to a later generation, according to the people. Apple warned that, even on an aggressive schedule, the earliest possible shipment time-frame for cellular models would have been this December, one of the people said.Apple is researching low-power cellular chips for future versions of the Apple Watch, but has been unable to make it work for 2016. The company's "ultimate goal" for the Apple Watch is to decouple it from the iPhone, but technology will need to improve before it is able to do so. LTE connectivity and significant Apple Watch design changes are not expected before 2017. The addition of a GPS chip, something planned for the next-generation Apple Watch,

MacBook Pro Lineup Set For 'Most Significant Overhaul in Over 4 Years'

Apple is about to unveil the most significant overhaul of its MacBook Pro lineup in over four years, according to people familiar with the matter (via Bloomberg). Today's claim appears in the second report from the news outlet this week professing insider information on Apple's upcoming product plans. Consistent with previous rumors, the article says the updated notebooks are thinner and will include a touchscreen strip along the top of the keyboard, which is expected to present functions on an as-needed basis that fit the current task or application, as well as integrate Touch ID to enable users to quickly log in using their fingerprint. The new top-of-the-line MacBook Pros will be slightly thinner than the current models but are not tapered like the MacBook Air and latest 12-inch MacBook, one of the people said. The new MacBook Pros have a smaller footprint than current models and the casing has shallower curves around the edges. The pressure-sensitive trackpad is also slightly wider, the person added.More significantly perhaps, the anonymous source claims the new MacBook Pros will feature more powerful and efficient graphics processors for "expert users such as video gamers". An option for a version featuring a higher-performance graphics chip from Advanced Micro Devices Inc. will be available, another person familiar with the matter said. It’s unclear which provider Apple will use for the main processor, but Intel Corp. has supplied this in the past. Apple is using one of AMD's "Polaris" graphics chips because the design offers the power efficiency

iPhone 7 and 7 Plus to Feature Pressure-Sensitive Home Button With Haptic Feedback

The iPhone 7 and 7 Plus will feature a flush pressure-sensitive home button in place of the physical switch button found on previous iPhones, according to a Bloomberg report filed this morning. Citing people familiar with the matter, the news outlet said that the new models will have a pressure-sensitive button "similar to trackpads in the latest MacBook line" that will provide feedback to the user via a vibrating haptic sensation instead of a true physical click. Last month, Mac Otakara cited unspecified supply chain sources that it claimed confirmed the veracity of an April Stormmedia report suggesting the same thing. MacRumors has also heard the same rumor from DigiTimes and analysts at Cowen and Company, but Bloomberg's report today substantially increases the likelihood that the rumor is indeed accurate. In addition, the article claims that the dual cameras now widely expected on the larger iPhone 7 will produce brighter photos with more detail, "according to a person who has used a prototype version of the upcoming device". Both sensors, which each capture color differently, simultaneously take a picture, and the device produces a single, merged photograph, said the person. The dual system sharpens photos taken in low-light environments, the person said. The combination of the merged photos from the two camera sensors also allows users to zoom while retaining more clarity, the person added.Elsewhere, Bloomberg noted that the new iPhones will have no antenna bands running across the back of the handsets, and Apple will remove the headphone jack in favor

Apple's Car Project Shifts Towards Autonomous Driving System Under Mansfield's Direction

Bob Mansfield, a longtime Apple executive who previously served as Senior Vice President of Technologies, recently took over Apple's secret car project. Under his leadership, Apple's car strategy has shifted towards autonomous driving, reports Bloomberg. Apple is not abandoning its effort to build a full Apple Car, but it is said to be focusing more heavily on creating an autonomous driving system that would perhaps allow it to partner with or purchase a car manufacturer in the future. Apple is now said to be pursuing a two-prong development approach, working both on a car and the software to power it. As Apple takes a renewed interested in autonomous driving systems, it has hired Dan Dodge, who ran BlackBerry's automotive software division and developed QNX, the software platform found in a wide range of in-car infotainment systems. Dodge, like other Apple car engineers and employees, reports to Mansfield, while Mansfield reports directly to Apple CEO Tim Cook. Mansfield reportedly has three distinct teams in his division: a software team led by John Wright, a sensor team led by Benjamin Lyon, and a hardware engineering team led by D.J. Novotney. Under Mansfield's direction, Apple is continuing its aggressive hiring policies, taking on former Ford employees Todd Gray and Aindrea Campbell, both of whom have experience with car body manufacturing and research. With Mansfield at the helm, Apple may be able to get its car project back on track. Rumors have suggested that the departure of Steve Zadesky, who formerly led the project, resulted in delays, internal

iPhone 5se and iPad Air 3 to Use A9 and A9X Processors

In a profile of Johny Srouji, Apple's SVP of Hardware Technologies who oversees Apple's chip development, Bloomberg quietly confirmed some key processor details about Apple's upcoming devices, the iPhone 5se and the iPad Air 3. Both products will use Apple's latest chip technologies, with the iPhone 5se adopting the A9 processor from the iPhone 6s and the iPad Air 3 adopting the A9X processor first used in the iPad Pro. Early iPhone 5se rumors were offered conflicting information on the processor that would be used, with some pointing towards the A9 and others pointing towards the previous-generation A8. Later rumors have solidified around the A9, and now we've got confirmation from a reliable source. For the iPad Air 3, while the A9X seemed like a logical choice for the tablet, there was no prior rumor suggesting it was indeed the chip Apple would be using, so Bloomberg's concrete information about the chip is worth highlighting. Bloomberg's piece also further confirms Apple's planned March event, which is rumored to be taking place mid-month, on March 15. Further rumors have suggested the two devices will be released online and in retail stores just days after their unveiling, on March 18.In March, Apple intends to announce an updated iPad and smaller-screen iPhone featuring the latest A9x and A9 chips, according to a person familiar with the plans, who wasn't authorized to comment publiclyThe iPhone 5se is Apple's 4-inch iPhone, which will be sold alongside its larger-screened flagship devices. iPhone 5se rumors suggest it will look like a cross between an