Apple's Shopping Event Underway: Up to $200 Gift Card With Select Products - MacRumors
Skip to Content

Apple's Shopping Event Underway: Up to $200 Gift Card With Select Products

Apple's annual four-day Black Friday through Cyber Monday shopping event went live today in many countries, including the U.S., Canada, Australia, France, Germany, Italy, Spain, the U.K., and others. During the event, which lasts until December 2, customers can get an Apple gift card with the purchase of an eligible product.

apple shopping event 2024
In the UK, for instance, Apple is including gift cards worth between £20 and £160 with the purchase of an eligible iPhone, iPad, Mac, Apple Watch, Apple TV, HomePod, AirPods, Beats headphones and speakers, and select accessories.

The gift card values for the U.S. are as follows:

$25 Apple Gift Card:

  • iPhone SE
  • AirPods 4
  • AirPods 4 With Active Noise Cancellation
  • Apple TV 4K
  • Apple Pencil Pro

  • Apple Pencil 2
  • Beats Solo Buds
  • Beats Flex
  • Beats Pill
  • Magic Keyboards and Folios for iPads

$50 Apple Gift Card:

  • iPhone 14
  • iPhone 14 Plus
  • iPad 10
  • Apple Watch SE
  • AirPods Pro 2

  • HomePod
  • Beats Studio Pro
  • Beats Solo 4 Wireless
  • Beats Fit Pro
  • Beats Studio Buds+

$75 Apple Gift Card:

  • iPhone 15
  • iPhone 15 Plus

  • iPad Air
  • AirPods Max

$100 Apple Gift Card:

  • iPad Pro


$150 Apple Gift Card:

  • 13-inch MacBook Air (M2)


$175 Apple Gift Card:

  • 13-inch MacBook Air (M3)


$200 Apple Gift Card:

  • 15-inch MacBook Air (M3)


Apple's Black Friday deals are available through its online store, app, and retail locations, but they don't apply to refurbished items or education pricing. This is one of Apple's few direct discount events, but third-party retailers like Amazon typically offer better deals. Apple isn't offering gift cards on the new MacBook Pro, Mac mini, and iMac models unveiled last month, or any other products not listed above. Apple's terms and conditions provide more details.

The gift cards being offered work across Apple's entire products and services ecosystem, from hardware purchases to digital services like Apple Music, App Store content, and iCloud+ storage. But for deal-hunters, checking authorized resellers may yield bigger savings on iPhones, iPads, Macs, and accessories than going directly through Apple.

Related Forum: Community Discussion

Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro: Pre-Orders and Release Date

Sunday August 16, 2026 8:24 pm PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. As usual, the event is expected to take place in the first half of September. Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the...
iPhone 17 One Year Later Thumb 1

Should You Buy an iPhone 17 Now or Wait for iPhone 18?

Friday August 14, 2026 12:15 pm PDT by
For the first time since Apple started selling standard and "Pro" iPhones, we're not going to get an entry-level iPhone model this fall. Apple doesn't plan to release an iPhone 18 in September, and will only launch the iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone Ultra. The lower-cost iPhone 18 won't come out until spring 2027. Subscribe to the MacRumors YouTube channel for more ...
iPhone 18 Pro Dark Cherry Feature

iPhone 18 Pro and iPhone Ultra: New Details Leak as Apple Event Nears

Monday August 17, 2026 11:09 am PDT by
"iPhone Ultra" supply will be very limited when the foldable device is first released later this year, according to Fixed Focus Digital, a known leaker on the Chinese social media platform Weibo. The account also claimed that the iPhone 18 Pro's A20 Pro chip will be up to 18% faster and up to 30% more power efficient compared to the iPhone 17 Pro's A19 Pro chip. The A20 Pro chip will be the...

Top Rated Comments

22 months ago
Great deals, pay full price and then give more of your money to Apple when your got card doesn’t cover the full cost of whatever your next purchase is.
Score: 2 Votes (Like | Disagree)
bigjnyc Avatar
23 months ago
Not including the newer products is just nasty work by the Apple penny pinching department.
Score: 1 Votes (Like | Disagree)
smirking Avatar
23 months ago
It'd be nice if that offer included anything I actually wanted to buy. 😢

Is anyone discounting 2TB M4 MBPs? There used to be this one seller that always had discounts on BTO Macs. I can't remember who they were and I don't think they're around anymore as I haven't seen the likes of them in years.
Score: 1 Votes (Like | Disagree)