Apple Announces 2024 Black Friday Event, Offering Up to $200 Gift Card - MacRumors
Skip to Content

Apple Announces 2024 Black Friday Event, Offering Up to $200 Gift Card

Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 29 through Monday, December 2 in many countries, including the U.S., Canada, Australia, France, Germany, Italy, Spain, the U.K., and others. During the event, customers can get an Apple gift card with the purchase of an eligible product.

Apple 2024 Black Friday Shopping Event feature
In the U.S., for instance, Apple is including gift cards worth between $25 and $200 with the purchase of an eligible iPhone, iPad, Mac, Apple Watch, Apple TV, HomePod, AirPods, Beats headphones and speakers, and select accessories. Apple's terms and conditions provide a complete breakdown of gift card values and other details.

We have also listed the gift card values in the U.S. below.

$25 Apple Gift Card:

  • iPhone SE
  • AirPods 4
  • AirPods 4 With Active Noise Cancellation
  • Apple TV 4K
  • Apple Pencil Pro
  • Apple Pencil 2
  • Beats Solo Buds
  • Beats Flex
  • Beats Pill
  • Magic Keyboards and Folios for iPads

$50 Apple Gift Card:

  • iPhone 14
  • iPhone 14 Plus
  • iPad 10
  • Apple Watch SE
  • AirPods Pro 2
  • HomePod
  • Beats Studio Pro
  • Beats Solo 4 Wireless
  • Beats Fit Pro
  • Beats Studio Buds+

$75 Apple Gift Card:

  • iPhone 15
  • iPhone 15 Plus
  • iPad Air
  • AirPods Max

$100 Apple Gift Card:

  • iPad Pro

$150 Apple Gift Card:

  • 13-inch MacBook Air (M2)

$175 Apple Gift Card:

  • 13-inch MacBook Air (M3)

$200 Apple Gift Card:

  • 15-inch MacBook Air (M3)

Apple is not offering gift cards for any other products, including the new MacBook Pro, Mac mini, and iMac models unveiled last month.

The offers will be available on Apple's online store, in the Apple Store app, and at physical Apple Store locations. As usual, refurbished products are not eligible for a gift card, and the offer cannot be combined with educational pricing.

Black Friday is one of the few occasions per year when Apple directly offers deals on its products, but better deals are often available through resellers like Amazon, so make sure to check out our Black Friday roundup for the latest discounts on the iPhone, iPad, Mac, Apple Watch, AirPods, Apple TV, accessories, and more.

Apple's all-in-one gift card can be used towards the purchase of products, subscription-based services like Apple Music and Apple TV+, App Store apps, iTunes Store content like TV shows and movies, iCloud+ storage, and more.

Related Forum: Community Discussion

Popular Stories

All Screen iPhone 2030 Feature Sans Text

iPhone 18 Pro: Nine Reasons Not to Upgrade This Year

Monday September 7, 2026 5:01 am PDT by
Apple is set to unveil new iPhone 18 Pro and iPhone 18 Pro Max models on Wednesday, September 9, and the devices are expected to feature a design that's largely similar to the iPhone 17 Pro models, with a peppering of enhancements inside. Major changes are not expected until next year, when Apple is expected to introduce a radically redesigned 20th-anniversary iPhone. If you're thinking of...
apple surprise and shine event

Apple Event Tomorrow: iPhone 18 Pro and iPhone Duo Cheat Sheet

Tuesday September 8, 2026 10:24 am PDT by
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone. To get you up to speed, here's a quick reference...
apple watch series 12

Leak Hints at Four New Features for Apple Watch Series 12 and Ultra 4

Monday September 7, 2026 8:57 am PDT by
Ahead of the announcement of the Apple Watch Series 12 and Ultra 4 later this week, code in the watchOS 27 and iOS 27 betas points to a series of new features for the product line. The information comes from a new post from MacRumors forums member "pdfu." The findings include: New "Readiness" app: An all-new separate Watch app referred to in code as "Readiness," distinct from the...

Top Rated Comments

kaishockz Avatar
24 months ago
Apples own black friday deals are bad as always.
Score: 24 Votes (Like | Disagree)
vegetassj4 Avatar
24 months ago
Jingle Bells
Release Schedule smells (Apple Intelligence)
Timmy's on his way

MacPro Steel
Lost it's wheel
And Vision Pro flopped away




[Click to view video attachment]

Attachment Image
Score: 8 Votes (Like | Disagree)
24 months ago
NOTHING for buying a MBP. Geez
Score: 6 Votes (Like | Disagree)
24 months ago
Apple’s Black Friday sales are often poopy, but this year’s sale is REALLY poopy.
Score: 5 Votes (Like | Disagree)
jblank Avatar
24 months ago

Apples own black friday deals are bad as always.
Agreed. Do they not understand how Black Friday works? Cut prices!!!!!!! That's all they need to do, just lower the prices on things, screw gift cards. They're always pushing gift cards, drives me bonkers!
Score: 5 Votes (Like | Disagree)
24 months ago

Agreed. Do they not understand how Black Friday works? Cut prices!!!!!!! That's all they need to do, just lower the prices on things, screw gift cards. They're always pushing gift cards, drives me bonkers!
Apple is always pricing in a manner consistent with a luxury brand. So they hawk gift cards so they don’t have to look like they are ever marking their items down. That’s a big no no for luxury brands.

If they allow a sales discount they do it via third party sellers so it isn’t attributable to them directly.
Score: 4 Votes (Like | Disagree)