Angela Ahrendts


'Angela Ahrendts' Articles

Angela Ahrendts' Makeover of Apple Retail Outlined in New Profile

A new profile of Apple retail chief Angela Ahrendts has been posted today by BuzzFeed News, providing a look into Ahrendts' move from Burberry, the inspiration for her approach to retail from late Apple CEO Steve Jobs, and her partnership with Apple design chief Jony Ive. Ahrendts has been in the spotlight lately following her presentation during the iPhone X keynote event in September, where she explained Apple's new retail initiative, Today at Apple, and provided a sneak peek into upcoming locations around the world. Ahrendts said that her approach to the new retail strategy began with an inspiration from Steve Jobs, comparing the brick-and-mortar locations as the retail team's "hardware" and the inner workings of the store -- like Today at Apple programs -- as the "software." Image captured by Hoss Ghertassi via BuzzFeed News Ahrendts’s approach to retail harkens back to the late founder Steve Jobs’ insistence on building “the whole widget” — in other words, constructing the look and feel of a device, as well as making the operating system and the processor that runs it, in order to fully optimize — and control — the entire user experience. “This is our hardware,” she said, pointing to the Indianapolis store’s glass doors and indoor ficuses. ”Then you say, ‘What’s the software of the store? How do we turn it on?’ Because this unto itself is magnificent, but it's not just what it is, it's what it does,” referring to the new Today at Apple program, under which locations host events like photography workshops and coding classes. Ahrendts has tweaked parts of

Angela Ahrendts Says Apple Won't Try to Upsell Customers to iPhone X

Apple Store employees won't try to upsell customers to the iPhone X, according to Apple's retail chief Angela Ahrendts. Ahrendts, who is in Chicago today for the grand opening of Apple's new Michigan Avenue store, told CNBC that Apple recognizes each customer has different needs that may not require purchasing the most expensive iPhone model."Internally we said the tagline was 'an iPhone for everyone,'" she said. "I prefer that we ask you who you're buying it for. If they're 6 or 7 years old, what do they need? If it's someone who's leaning into something else, what do they need? We do that with Mac, we do that with iPad, why wouldn't we do that with [the] phone?"iPhone X starts at $999 in the United States with 64GB of storage, while a 256GB model is available for $1,149. By comparison, the iPhone 8 and iPhone 8 Plus start at $699 and $799 respectively. Ming-Chi Kuo, a reputable Apple analyst at KGI Securities, recently said only 2-3 million iPhone X units will be available to purchase when the device launches. Pre-orders begin October 27 at 12:01 a.m. Pacific Time. Related: iPhone X vs. iPhone 8 vs. iPhone 8 Plus

Here's a Behind-the-Scenes Look at Apple's Pre-Order 'War Room'

BuzzFeed News has put together a video of how Apple prepares for an iPhone launch day around the world. When iPhone 8, Apple Watch Series 3, and Apple TV 4K pre-orders began at 12:01 a.m. Pacific Time last Friday, dozens of Apple engineers were assembled in a so-called "war room" to ensure the process went smoothly. For around three hours, these engineers sat in front of at least 10 TVs forming a larger display, which appears to show the system status of pre-orders in launch countries. One engineer had a map of the world open on his iMac. "Over half of the orders that night will come in through the Apple Store app," said Apple's retail chief Angela Ahrendts. "We turn the whole world on at once. I think you saw the map with everything lighting up all over the world." BuzzFeed reporter Nicole Nguyen then visited UPS's Worldport shipping facility in Louisville, Kentucky, a major hub for Apple products. Nguyen said the volume of Apple products is so large that UPS has to set aside time to sort just those deliveries. Apple's launch day haul took up an entire large room, and the products later traveled along miles of conveyor belts. UPS delivers some of the orders to Apple retail stores, while others arrive directly at customers' doorsteps. Apple retail stores usually attract long queues of customers on launch days, but the crowds have been smaller for today's iPhone 8 and iPhone 8 Plus launch. Many customers are likely waiting for the iPhone X, which launches November

Angela Ahrendts Climbs to Thirteenth Spot in Fortune's 'Most Powerful Women' List for 2017

Apple's senior vice president of retail stores, Angela Ahrendts, has climbed to grab the 13th spot on Fortune's "Most Powerful Women" list for 2017. In 2015 Ahrendts took the 16th spot, and in 2016 she rose to the 14th spot. The top 5 women on the list this year are Sheryl Sandberg (Facebook COO, #5), Abigail Johnson (Fidelity Investments CEO, #4), Marillyn Hewson (Lockheed Martin President and CEO, #3), Indra Nooyi (PepsiCo CEO, #2), and Mary Barra (General Motors CEO, #1). Fortune's list includes a brief summary of Ahrendts' latest accomplishments at Apple: Since being persuaded by Tim Cook to join Apple in 2014 (she previously led British fashion brand Burberry), Ahrendts has been heads down on the tech behemoth’s largest store redesign in 15 years. In May the company launched its long-awaited “Today at Apple” initiative, which seeks to supplement public education through free courses on everything from coding to music production to photography. Apple’s highest-ranking woman, she oversees 60,000 retail employees and is responsible for the in-store experiences of a more than a million daily customers. Research firm eMarketer estimates that the combined revenue from in-store and online sales is nearly $50 billion. Ahrendts was the second executive after Cook—and the only woman—to take the stage at September’s keynote, where she spoke at length about Apple’s “town squares”—the new moniker for its retail stores. Ahrendts joined Apple from Burberry in the spring of 2014, when she said she'd bring a personal touch to Apple's retail management. Three years later she

Apple's Retail Chief Angela Ahrendts and Top Lawyer Bruce Sewell Each Sell Over $10 Million in Stock

Apple's retail chief Angela Ahrendts and top lawyer Bruce Sewell each sold over $10 million in company stock over the past week, according to a pair of disclosures with the Securities and Exchange Commission. Pursuant to her trading plan adopted in February, Ahrendts sold 75,000 shares of Apple stock between May 4 and May 8, netting nearly $11.1 million based on the weighted average sale price of the five transactions. Ahrendts still owns 103,116 shares in Apple following the sale, worth nearly $16 million. Sewell sold 67,500 shares of Apple stock in multiple transactions on May 5, netting just over $10 million based on the weighted average sale price. Sewell still owns 141,325 shares in Apple following the sale, worth nearly $22 million. Ahrendts has served as Apple's Senior Vice President of Retail since 2014, overseeing the company's physical and online storefronts. Under her leadership, Apple has been renovating several of its stores, partly in an effort to turn them into community gathering places rather than just sales floors. Sewell has served as Apple's General Counsel since 2009, overseeing all legal matters, including corporate governance, intellectual property, litigation and securities compliance, global security, and privacy. He came into the spotlight last year twice during separate battles with the FBI and Spotify.

'Today at Apple' Sessions About Art, Music, and Coding Expanding to Every Apple Store in May

Apple today announced that it will be expanding its "Today at Apple" educational sessions to all of its 495 retail stores around the world in May. "Today at Apple" will offer programs with more than 60 different hands-on sessions in creative skills. The free sessions, which have been offered at Apple's flagship Union Square store in San Francisco since last year, will cover topics such as photography, videography, music, coding, art, and design.“At the heart of every Apple Store is the desire to educate and inspire the communities we serve,” said Angela Ahrendts, Apple’s senior vice president, Retail. “‘Today at Apple’ is one of the ways we’re evolving our experience to better serve local customers and entrepreneurs. We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins.”Many sessions will be taught by highly-trained Creative Pros, which Apple describes as the "liberal arts equivalent" to its technical Geniuses. In select cities, Apple says world-class artists, photographers, and musicians will also teach sessions from "basics and how-to lessons" to "professional-level programs." "Today at Apple" will cater to all skill levels and ages, with special programs such as Teacher Tuesday and Kids Hour targeted towards families and educators respectively. Other sessions will focus on professional software such as Final Cut Pro X and Logic Pro

Angela Ahrendts Talks Concepts Behind Next-Generation Apple Stores at Most Powerful Women Summit

Angela Ahrendts, Apple's Senior Vice President of Retail, was the opening speaker for Fortune's annual Most Powerful Women Summit, speaking a little about the next-generation Apple retail stores, her vision for Apple's physical presence and more. Ahrendts started the evening by talking about her background and how Apple CEO Tim Cook recruited her, mentioning that she originally tried to convince Cook she wasn't right for the job. Ahrendts said that her big pitch for Apple was to integrate Apple's retail and online stores and turn the company's physical prescence into a bigger part of the communities they operate it. Cook, much to her surprise, loved the idea. She said that she believes that "the bigger the company, the bigger the obligation" of that company to do something other than rake in profits. One of the things on her agenda was education, so Ahrendts planned on a next-generation of Apple retail stores that could function as something more than retail stores. The new next-generation store designs are the culmination of that vision, featuring a town square concept that's focused less on selling things and more on enriching lives. She notes that the retail side of the company tries to hire candidates based on their empathy and compassion so that they can enrich lives rather than salesmanship. For instance, Apple wants to teach kids things they can't learn in school, which is why the retail stores will start hosting Swift programming lessons for kids, teachers, and parents. The lessons, which are currently available for teachers at Apple Union Square in

Angela Ahrendts is Now Simply Senior Vice President of Retail as Apple Drops 'Online Stores' From Her Title

Apple updated its leadership page this weekend to reflect a minor change to Angela Ahrendts' title, which has been simplified to "Senior Vice President, Retail" as "Online Stores" has been dropped. Ahrendts remains responsible for "strategy, real estate and development, and operations" of both Apple's physical stores and online storefront, according to her slightly updated bio.Angela Ahrendts is Apple’s Senior Vice President of Retail, reporting to CEO Tim Cook. Angela is responsible for strategy, real estate & development, and operations of Apple’s physical stores, Apple’s online store and contact centers. Since joining Apple in 2014, Angela has integrated Apple’s physical and digital retail businesses to create a seamless customer experience for over a billion visitors per year with the goal of educating, inspiring, entertaining and enriching communities. Apple employees set the standard for customer service in stores and online, delivering support from highly trained Geniuses and expert advice from Creative Pros to help customers get the most out of their Apple products.The title change is likely in line with Apple's simplified retail branding, including dropping the "Store" moniker when referring to its retail locations by name. Apple has also been attempting to converge its physical and online retail experiences over the past few years, and Ahrendts' new title reflects those

Angela Ahrendts Says She Views Apple Store Staff as 'Executives'

Angela Ahrendts spoke yesterday to Fast Company about her first two years as Apple's retail chief and her strategy to improve the company's customer experience at its global chain of retail stores. In an interview titled "Apple's Angela Ahrendts On What It Takes To Make Change Inside A Successful Business," the Senior Vice President of Retail and Online Stores explains that, in her first six months at Apple, she travelled to 40 different markets and met with retail leaders to learn about how stores were "uniting people and getting them to collaborate." When asked if Apple Store staff feel the same pride working for the company as Cupertino employees do, Ahrendts boasted about the company's 81% retention rate in 2015: We just ended the year with the highest retention rates we’ve ever had: 81%. And the feedback [from Apple Store employees is that it’s] because they feel connected. They feel like one Apple. They don’t feel like they’re just somebody over here working with customers. I don’t see them as retail employees. I see them as executives in the company who are touching the customers with the products that Jony Ive and the team took years to build. Somebody has to deliver it to the customer in a wonderful way.Ahrendts goes on to explain that her experience at Apple has taught her just how strong the culture is within the company, which was "built to change people's lives", and that the same core value is being continued by Apple's current CEO Tim Cook: That foundation, that service mentality, that drive to continue to change lives — that is a core value in the

Angela Ahrendts Promises Details on Apple's 'Back to School' Situation Next Week

As we noted earlier this week, Apple has yet to launch its annual "Back to School" promotion that in recent years has launched in early July and offered educational customers free $50-$100 Apple Store or iTunes/App Store gift cards with the purchase of a Mac or iOS device, in addition to the usual educational discount available on some products. With the usual timeframe having come and gone and no signs of an imminent launch for the promotion, many have speculated Apple has decided to end the long-running program. According to Consomac.fr [Google Translation], however, Apple retail chief Angela Ahrendts in her latest video message to store employees this week revealed that she will "share a little bit more insight" on the Back to School situation with them in next week's video.I'm sure many of you are thinking also 'but is there anything else for Back to School'? Well, I need you to wait until next week's video and I'll share a little bit more insight with you then.Ahrendts' comment does not confirm that the usual Back to School promotion will be launching in the near future, but the report notes her "enthusiastic tone" suggests the company will be offering something for customers. Ahrendts is in Tokyo this week and recorded her weekly message from there, but the reason for her trip is

Former Apple Retail Chief Ron Johnson Discusses 'Enjoy' Launch, Apple, Angela Ahrendts and More

Ron Johnson, who served as Senior Vice President of Retail Operations at Apple between 2000 and 2011, today unveiled his new online retail startup called Enjoy Technology that will begin selling high-end consumer electronics, such as smartphones, tablets, laptops, speakers and drones. The Menlo Park, California company will sell about 60 products starting today. Enjoy aims to differentiate itself from Amazon and other competitors by providing free personal in-home setup service for products, as reported by The Wall Street Journal. When you purchase a product, Enjoy will send a representative to your home to help set it up, with visits lasting approximately one hour. AT&T, GoPro, Microsoft, Samsung and Hewlett-Packard are among the early partners with the service. Johnson was interviewed by CNBC today to discuss the Enjoy launch and a handful of other topics, including Apple and the company's current retail chief Angela Ahrendts, the future of physical retail and more. In particular, he offered praise for Ahrendts, who has led Apple's retail operations since May 2014, and noted that he owns an Apple Watch and thinks it's an "incredible product." He also said to "stay tuned" about the availability of Apple products through Enjoy in the future. Kayla Tausche: It was bizarre to think about an Apple product launch without those lines around the corner. Stretching for miles and miles. I'm just wondering if you look at this new era for Apple products and Apple retail, and you think that there is a lot of change and that it's sort of doing away with the way you used to do

Apple Watch Orders Will Remain Exclusively Online Through May, Deliveries Begin April 24

Apple retail chief Angela Ahrendts issued an internal memo to retail employees on Thursday that helps eliminate some of the confusion surrounding the launch of the wrist-worn device. The memo, a roughly translated copy of which was obtained by iGen.fr, states that Apple Watch orders will continue to be taken exclusively online through May and that deliveries will begin April 24 as planned."The feedback from customers is overwhelmingly positive. They are excited about Apple Watch, and your teams are creating fantastic experiences for them. Customers who pre-ordered will start receiving deliveries next Friday as planned, and I know you will do a great job helping set them up. Many of you have been asking if we will have the Apple Watch available in stores on April 24 for walk-in purchases. As we announced last week, due to high global interest combined with our initial supply, we are only taking orders online right now. I'll have more updates as we get closer to in-store availability, purpose we expect this to continue through the month of May." With no walk-in purchases of the Apple Watch available at Apple Stores until at least June, and product reservations for in-store pickup not available yet, it would appear that the Apple Watch's upcoming April 24 launch day could be quieter than usual. The long lines that typically accompany an iPhone launch, for example, could be a lot shorter than usual at many Apple retail stores around the world. Fortunately, disappointed customers can rest assured that Apple's iconic lineups will not be going away forever. Ahrendts

Angela Ahrendts: 'The Days of Waiting in Line' at Apple Stores Are Over

Apple retail chief Angela Ahrendts has issued an internal memo to retail employees that encourages store staff to direct customers to the Apple Online Store to purchase the Apple Watch and new MacBook, according to Business Insider. Ahrendts says that this is "a significant change in mindset" for Apple, noting that the long lines that typically form on Apple product launch days "are over" at retail stores."Get in line online The days of waiting in line and crossing fingers for a product are over for our customers. The Apple Store app and our online store make it much easier to purchase Apple Watch and the new MacBook. Customers will know exactly when and where their product arrives. This is a significant change in mindset, and we need your help to make it happen. Tell your customers we have more availability online, and show them how easy it is to order. You'll make their day."Apple previously outlined changes to its so-called "Customer Journey" in leaked training documents obtained by MacRumors last month, emphasizing that retail employees will be focused on "reducing wait times and physical lines" and ensuring that customers get the Apple Watch that is best for them. One way Apple will limit in-store waiting times for the Apple Watch is by requiring reservations for pickup at brick-and-mortar Apple Stores, although Business Insider notes that in-store pickup will not be available whatsoever to U.K. customers at launch. U.S. customers will be able to reserve for pickup, although stock will likely be tight compared to online availability. Apple Stores will

Apple CEO Tim Cook Earned $9.2M in Fiscal 2014, Doubling 2013 Compensation

Apple CEO Tim Cook's compensation for fiscal 2014 was $9.22 million, according to a newly released SEC filing. That breaks down to a salary of $1.7 million and non-equity incentive compensation of $6.7 million, double the $4.3M compensation he received in 2013. Apple's newest executive hire, Angela Ahrendts, received $73 million in cash and stock. That includes a $400,000 salary, a $500,000 bonus, and $70 million in stock. Ahrendts, who joined Apple in May of 2014, was previously making $37 million at Burberry, and her offer package included an RSU award with a value of $37 million to compensate her for her unvested Burberry awards along with an RSU award of $33 million as a new Apple hire. As for other Apple executives, Eddy Cue and Jeff Williams made over $24 million in stock awards, salary, and non-equity incentive plan compensation. Peter Oppenheimer earned $4.5 million, and Luca Maestri, Apple's new CFO, received $14 million. Apple had a record year under the guidance of Tim Cook, generating $182.8 billion in sales with $38.5 billion in net income in fiscal 2014, a new high for the company. According to its October forecast Apple expects to see revenue between $63.5 and $66.5 billion for the first quarter of 2015. Apple will announce its earnings for the first fiscal quarter of 2015 on Monday, January 27. MacRumors will provide live coverage of both the earnings release and the conference

Apple Retail Chief Angela Ahrendts Talks Expansion in China Amid Five New Store Openings

Apple is planning a major retail increase in China in the coming weeks, retail chief Angela Ahrendts tells China's Xinhua News Agency. According to Ahrendts, Apple's aggressive strategy involves the opening of five new retail stores in the next five weeks. Apple is timing this expansion with the festive shopping of the February 19 Chinese New Year holiday. "We are opening five new stores before the Chinese New Year this year. Four of the stores are in brand new cities for us," Angela Ahrendts, Apple's senior vice president of retail and online stores, told Xinhua in a telephone interview. Apple already has opened one of the five planned retail locations, with the recent debut of a new store in Zhengzhou, the provincial capital and home to one of Apple's Foxconn facilities. Other upcoming stores include the West Lake Apple Store in Hangzhou, which will to open January 24. Apple's just-opened MixC store in Zhengzhou With the addition of these five new stores, Apple will operate a total of 20 retail locations in China and Hong Kong, on the way toward a goal of 40 stores in the Greater China region over the next several years. These new stores reflect Apple's increasing emphasis on China, which Ahrendts told Xinhua is "a huge and important market for every global company today."Ahrendts said Apple is hiring in China. The biggest challenge she sees is keeping up with demand while providing the same global customer service standards. She would not say where the other three other stores will be, but Apple's China website lists store jobs in 15 places, including Anhui,

Apple Watch Launching in 'Spring' According to Apple Retail Chief Angela Ahrendts

In a video message sent out to retail employees, Apple's Senior Vice President of Retail and Online Stores Angela Ahrendts revealed that the Apple Watch will be launching in the Spring of next year, reports 9To5Mac. The timeframe given is slightly more specific than Apple's own launch projection of "early next year", which was shared during its initial unveil of the Apple Watch back in September. "So, again, we do - you guys were hired because you're the best people in the world. And you know how to service customers, but we are sprinting a marathon and it's not going to stop. Right? We're going into the holidays, we'll go into Chinese New Year, and then we've got a new watch launch coming in the spring." The report also notes that Apple will be training its retail employees on how to introduce customers to the Apple Watch. Apple Retail Stores will allow customers to try on the wearable device and experience the different sizes and bands offered. The Apple Watch's presence at the company's retail stores are said to be a big emphasis for Ahrendts, who believes that sales of the device will help deepen relationships with customers. A source briefed on Apple's plans for the Apple Watch told The Information in September that the company would be "lucky to ship it by Valentine's Day." That report stated that Apple planned to have the watch ready to ship in time for the 2014 holiday season, but had problems finishing software development in time. Hints of a delay on the software side first surfaced shortly after the device's unveiling, as members of the press who were

New Retail Chief Ahrendts to Oversee Apple Store Restructuring, New Store Construction

Angela Ahrendts has plans to initiate a major restructuring of Apple's Retail stores to promote better customer service and to streamline operations, reports 9to5Mac. At the current point in time, stores are organized into geographical regions, but Ahrendts wants to restructure, instead grouping stores based on sales volume and customer demographics.This means that stores will now be grouped by how much of certain products they sell. This will heighten customer satisfaction and streamline Apple retail operations as now similar stores will have similar leadership and similar promotions. This move is not designed to institute John Browett-likely sales targets, but it is planned to create even more tailored experiences to individual stores.In a letter sent to retail employees earlier this month, Ahrendts said she plans to "focus on and evolve the customer journey online and in our stores." She wants customers to "feel surprised and delighted" by a personalized Apple experience. Ahrendts has already restructured some of the retail executives working under her to streamline her department, and along with expressing interest in a redesign of the "end-to-end Apple Store sales experience," she may also have plans to focus on an in-store mobile payments solution and furthering Apple's business in China. Ahrendts is expected to oversee the opening of 20 new Apple Stores in China through 2016, along with a new high-profile store in Italy and new locations across the United

Apple Retail Under Angela Ahrendts: Focus on Mobile Payments, Customer Experience, and China

Angela Ahrendts officially joined Apple just under three weeks ago, but the new retail chief already has a solid plan in mind for improving both the online and retail Apple Store experience for customers. In a detailed report on Ahrendts, 9to5Mac suggests the retail leader will focus on three separate areas in her efforts to revamp Apple retail: China, mobile payments, and a redesign of the "end-to-end Apple Store sales experience." Growth in China is highly important to Ahrendts as it represents a major market where Apple hasn't managed to gain a strong foothold. As of February, Apple only had seven percent of total smartphone market share in the country, but the company has worked to secure deals with all of China's major carriers over the course of 2013, leaving it ripe for expansion. Ahrendts has plans to bolster Apple's retail presence in the country, reaching 30 stores by 2016, up from the current 10 stores. Along with expanding Apple's footprint in China, Ahrendts is also said to be aiming for an overhaul of the end-to-end Apple Store sales experience, reimagining product discovery, customer interactions with employees, and mobile payment options, another tenet of Ahrendts' three point plan. Over-the-phone service, Personal Setup, and the company's trade-in programs may also see improvements under Ahrendts.Ahrendts and new online stores VP Kupbens are seeking to improve mobile payments in Apple's retail stores and mobile apps for both the online and in-person purchases. Ahrendts is said to be eyeing a major focus on blurring the lines between Apple's online

New Retail SVP Angela Ahrendts Receives Signing Bonus Worth $68 Million

New Apple Senior Vice President of Retail and Online Stores Angela Ahrendts has received a signing bonus potentially worth $68 million at current share prices, in the form of 113,334 restricted stock units that vest over the next four years.Ahrendts will receive shares spread over several different vesting periods between June 1, 2014 and June 14, 2018, assuming Ahrendts stays with the company. Were Apple's share price to rise, the RSUs could potentially be worth significantly more over that time.A restricted stock unit is a standard form of stock compensation that reward employees for staying with the company. They are used as general compensation and for employee retention. Each RSU converts to one share of stock on its vesting date, typically set annually based on award date.Because of Apple's upcoming 7:1 stock split, awarded RSUs will be multiplied by seven to maintain value. Apple does award dividends to employee holders of RSUs as if they were standard shares, so the more than 110,000 shares that Ahrendts holds will be worth nearly $1.5 million in yearly dividend payments.Angela Ahrendts officially joined Apple earlier this

New Retail Chief Angela Ahrendts Appears on Apple's Leadership Page

Former Burberry CEO Angela Ahrendts has officially joined Apple and is now listed on the company's executive page alongside other major Apple execs like Jonathan Ive, Tim Cook, Eddy Cue, and Craig Federighi. Ahrendts will take on the role of Senior Vice President of Retail and Online stores, a position that has seen significant turnover in recent years. Back in 2011, Ron Johnson left the position to join J.C. Penney after 11 years with Apple and while the role was filled by John Browett in 2012, he was ousted just months later. Since that time, Apple has operated without a retail leader.Angela is responsible for the operation and expansion of Apple retail and online stores, which have redefined the shopping experience for hundreds of millions of customers around the world. Apple retail stores set the standard for customer service with innovative features like the Genius Bar, personal setup and one-to-one personal training to help customers get the most out of their Apple products.Back in October, when Ahrendts' hiring was first announced, Apple CEO Tim Cook noted he was "thrilled" she was joining the team, emphasizing that she shared Apple's values, "focus on innovation," and the company's dedication to customer experience. Prior to joining Apple, Ahrendts served as CEO of Burberry beginning in 2006. She is largely credited with boosting Burberry back to fame after a decline, tripling the company's revenue and working to merge Burberry's online experience with the brick and mortar experience. With her luxury brand experience and her dedication to improving