Angela Ahrendts Officially Leaving Apple Today

angela ahrendts heroAs noted in a regulatory filing from February, Apple's retail chief Angela Ahrendts is leaving the company today, with April 15 marking her last day at Apple.

Apple in early February announced that Ahrendts' role as Apple's head of retail would be ending, with Deirdre O'Brien taking over. Deirdre O'Brien was formerly Apple's vice president of people, but her title is now Senior Vice President of Retail and People as she is maintaining her current responsibilities while also overseeing Apple's retail initiatives.

Over the weekend, Apple removed Ahrendts' profile from its Apple Leadership page in preparation for her departure.

According to Apple, Ahrendts is leaving the company for "new personal and professional pursuits," though it is not clear where she plans to go after leaving Apple. Apple did not give deeper detail on the reason for her departure, but she is departing amid a significant drop in iPhone sales in China and some other emerging markets.

Ahrendts has been the head of Apple retail since she joined the company in 2014, and she has overseen the launch of the redesigned Apple Stores and customer experiences that have been rolling out across the world over the course of the last several years.

Under Ahrendts' leadership, Apple ditched the Genius Bar and instead adopted the more casual Genius Grove, cut down on third-party accessory sales, and turned its retail stores into gathering hubs with Today at Apple classes, artist performances, and more.

Prior to working at Apple, Ahrendts was the CEO of famous fashion company Burberry, and before that, she held positions at Liz Claiborne and Donna Karan. Ahrendts joined Apple at a time when Apple was experimenting with luxury products, launching the super expensive 14 karat gold Apple Watch in 2015, which never really caught on and was ultimately discontinued.

In a farewell note announcing Ahrendts departure to employees, Apple CEO Tim Cook called her "a much-loved and accomplished leader" who had played "a transformative role" shaping the ‌Apple retail‌ experience.

Angela has inspired and energized our retail teams with the vision of stores as a place where the best of Apple comes together to serve customers and communities. During her tenure, the in-store experience has been redefined with programs like Today at Apple, and our relationship with customers is stronger than ever.

Deirdre O'Brien will be reporting directly to ‌Tim Cook‌ going forward. She will continue to oversee talent development and Apple university, recruiting, employee relations and experience, business partnerships, inclusion and diversity, and more, along with retail experiences.

At the current time, Apple has more than 500 retail locations across five continents and more than 35 online stores around the world.

Top Rated Comments

mcfrazieriv Avatar
30 months ago
I'll never forget the fond memories...

That brilliant debut stage performance when she slipped the word "cervix" instead of service...
Her fashionable appearances at store openings that lasted mere minutes before disappearing back into the void.
The beautiful tree gardens in Apple "squares" - formally known as what they really were, "stores."
Those divine watch counters within department stores... her attempt to turn Apple into a fashion statement.
And finally, her olympic sized stock packages she was given to do absolutely nothing original.

Take care, your excellence. En Taro Tassadar.
Score: 65 Votes (Like | Disagree)
hlevolve Avatar
30 months ago
I haven't been any more impressed with the Apple stores since she took over from the point they were at when Ron Johnson was still doing it. So I guess bye is about all I can say. I'm sure some of her changes applied more to certain segments of the population but for me personally the stores seemed to get a bit worse during her management of them. They always seem chaotic when I go in there.
Score: 35 Votes (Like | Disagree)
harrisondavies Avatar
30 months ago
Good. She ruined the experience.
Score: 28 Votes (Like | Disagree)
rmoliv Avatar
30 months ago
GOOD RIDDANCE
Score: 25 Votes (Like | Disagree)
iLoveDeveloping Avatar
30 months ago
Good
Score: 20 Votes (Like | Disagree)
verpeiler Avatar
30 months ago
Dunno, never understood how a Burberry manager would fit in a tech company (yeah watchbands?!) :-P

Rather puzzling, her departure, when she was rumored to succeed Cook.
That was never a real rumor...
Score: 20 Votes (Like | Disagree)

Top Stories

REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
duracell battery bitter coating

Apple Says Don't Buy AirTag Replacement Batteries With Bitter Coating

Wednesday July 28, 2021 11:08 am PDT by
Since AirTags were just released earlier this year and are expected to have a year-long battery life, it may be some time yet before AirTag users need a replacement battery, but when the time comes for a refresh, Apple is warning customers not to buy batteries with a bitter coating. AirTags use coin-shaped CR2032 batteries, which happen to be a size that's easy to swallow. Some battery...
a15 chip

iPhone 13 and Redesigned MacBook Pro Chip Production Hit With Gas Contamination

Friday July 30, 2021 5:44 am PDT by
The most important TSMC factory that manufactures Apple's chips destined for next-generation iPhone and Mac models has been hit by a gas contamination, according to Nikkei Asia. The factory, known as "Fab 18," is TSMC's most advanced chipmaking facility. TSMC is Apple's sole chip supplier, making all of the processors used in every Apple device with a custom silicon chip. Industry...
apple rtp land

Apple Preparing to Occupy 200,000 Square Feet of Temporary Space Ahead of New $1 Billion North Carolina Campus

Thursday July 29, 2021 9:14 am PDT by
Back in April, Apple announced a $430 billion investment over the next five years to create more than 20,000 new jobs as the company continues to expand. One significant piece of that plan is a new engineering and research center in North Carolina where Apple will be investing over $1 billion and hiring at least 3,000 employees. Assemblage of seven properties in Research Triangle Park owned by ...
Apple Leak Feature

Apple Demands Leaker Reveals Sources Under Threat of Being Reported to Police

Wednesday July 28, 2021 6:53 am PDT by
Apple has sent a cease and desist letter to a leaker based in China as part of its continuing attempts to curtail leaks of unreleased products, according to Vice. A Chinese citizen who shared images of stolen Apple prototypes on social media was sent a warning letter from Fangda Partners, Apple's law firm in China, on June 18, 2021. An extract from the letter read:You have disclosed without ...
macos monterey tidbits feature copy

Apple Releases New macOS 12 Monterey Public Beta

Wednesday July 28, 2021 10:19 am PDT by
Apple today seeded the third public beta of the macOS 12 Monterey beta to public beta testers, allowing non-developers to test the new macOS Monterey software ahead of its public release. The third beta comes two weeks after Apple released the second macOS Monterey public beta. Public beta testers can download the macOS 12 Monterey update from the Software Update section of the System...
iOS 15 General Feature Purple

Apple Releases New Public Betas of iOS 15, iPadOS 15, watchOS 8, and tvOS 15

Wednesday July 28, 2021 10:16 am PDT by
Apple today seeded the third betas of iOS and iPadOS 15 to public beta testers, allowing non-developers to download and test the new updates ahead of their fall release. The third public betas come two weeks after Apple released the second public betas. Public beta testers who have signed up for Apple's beta testing program can download the iOS and iPadOS 15 updates over the air after...
nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...