"Hey Siri" support and possibly wireless charging case alongside AirPower charging mat.
Angela Ahrendts Says Apple Won't Try to Upsell Customers to iPhone X
Apple Store employees won't try to upsell customers to the iPhone X, according to Apple's retail chief Angela Ahrendts.
Ahrendts, who is in Chicago today for the grand opening of Apple's new Michigan Avenue store, told CNBC that Apple recognizes each customer has different needs that may not require purchasing the most expensive iPhone model.
Ming-Chi Kuo, a reputable Apple analyst at KGI Securities, recently said only 2-3 million iPhone X units will be available to purchase when the device launches. Pre-orders begin October 27 at 12:01 a.m. Pacific Time.
Related: iPhone X vs. iPhone 8 vs. iPhone 8 Plus
Ahrendts, who is in Chicago today for the grand opening of Apple's new Michigan Avenue store, told CNBC that Apple recognizes each customer has different needs that may not require purchasing the most expensive iPhone model.
"Internally we said the tagline was 'an iPhone for everyone,'" she said. "I prefer that we ask you who you're buying it for. If they're 6 or 7 years old, what do they need? If it's someone who's leaning into something else, what do they need? We do that with Mac, we do that with iPad, why wouldn't we do that with [the] phone?"iPhone X starts at $999 in the United States with 64GB of storage, while a 256GB model is available for $1,149. By comparison, the iPhone 8 and iPhone 8 Plus start at $699 and $799 respectively.
Ming-Chi Kuo, a reputable Apple analyst at KGI Securities, recently said only 2-3 million iPhone X units will be available to purchase when the device launches. Pre-orders begin October 27 at 12:01 a.m. Pacific Time.
Related: iPhone X vs. iPhone 8 vs. iPhone 8 Plus
Tags: Angela Ahrendts, Apple retail
[ 220 comments ]
Top Rated Comments
(View all)
15 months ago
As a former Apple Store employee, this is how things always worked. The idea is to match the customer with the product which is truly right for them.
15 months ago
And the tongue-in-cheek response: Yeah, you'd need to have them in stock in order to upsell.
15 months ago
It's also a myth for people to suggest Apple is elitist and out-of-reach of the lower earners. The truth is Apple now has an incredible iPhone within reach of literally every budget. They have a fantastic range of awesome products.
You won't be disappointed whatever iPhone you buy. There is nothing better than iPhone.
You won't be disappointed whatever iPhone you buy. There is nothing better than iPhone.
15 months ago
Why not? Everyone can use an iPhone. That is the point. They are simple to use, while also holding incredibly powerful capabilities.
At that age - an iPod Touch or iPad is a much better bet than an iPhone. Do they need LTE/cellular capabilities at that age? No. My daughter is 6. She has an iPad. We can iMessage us or family members. An iPhone would be a huge waste of monthly cost and expense.
All of my other kids had a phone at age 13 - a flip phone. Once they showed us they could take care of it for a year and they saved up some, they could get an iPhone - but they had to pay for part of it.
15 months ago
“oh for your budget we can give you a iphone 7, but I thought you loved your wife? Yes, this is how you order an iPhone X”
15 months ago
Why not? Everyone can use an iPhone. That is the point. They are simple to use, while also holding incredibly powerful capabilities.
Said by the person who probably doesn't have a 6 or 7 year old.[ Read All Comments ]
For this week's giveaway, we've teamed up with Anki to offer MacRumors readers a chance to win one of the company's adorable little Vector robots, which designed to be a personal robot...
Last year, accessory company Elago launched the W3 Charging Stand for Apple Watch, which turned Apple's modern wearable into a classic Macintosh. This week, Elago announced the latest iteration...
Cellular network operator O2 on Friday said its data networks had been restored after millions of smartphones across the UK and Japan were taken offline yesterday (via BBC).
A statement on its...
Bang & Olufsen over the past week has added AirPlay 2 support to more of its speakers, including the BeoPlay A9 and BeoPlay M5.
BeoPlay M5 speaker in AirPlay Picker via Brad Thomas
This...
Following a demo earlier this year at WWDC, LEGO today launched the LEGO AR Playgrounds app for iPhone and iPad [Direct Link]. The app uses ARKit to place digital LEGO characters and blocks into...
Google this week announced that it is shutting down its messaging app Google Allo [iOS Direct Link], and incorporating many of its features into the Messages app on Android smartphones. Google Allo...
Best Buy today launched a new Apple savings event, marking down iPhones, MacBook Airs, MacBook Pros, iMacs, iPads, iPad Pros, and some HomeKit devices. There are numerous notable discounts in the...
ConnectSense, one of the first companies to introduce a HomeKit-enabled smart plug, today announced the launch of the Smart Outlet 2, its second-generation HomeKit product.
Like the first Smart...
